Mobile UX Guideline 5

Trends on Tuesday: Have You Cut the Cord?

Aug 26, 2014 |

First, it was party lines. Then, it was the rotary phone. Now, two-in-five (41%) U.S. households have officially said goodbye to landlines, according to a recent report by the Centers for Disease Control and Prevention (CDC)’s National Center for Health Statistics. If you have been keeping up with previous mobile trends, you won’t be surprised Read »

Trends on Tuesday: What’s Currently the No. 1 Smartphone in the U.S.?

Aug 19, 2014 |

Do you ever find yourself conducting unofficial smartphone research? Ever since my agency decided to develop a mobile app, I know I do. Luckily, new data from ComScore on the U.S. smartphone subscriber market share can help eliminate the guesswork. Here are a few of the key trends ComScore found in the U.S. smartphone industry Read »

Trends on Tuesday: The Rise of Mobile App Super Users?

Aug 12, 2014 |

A recent Trends on Tuesday post cautioned against becoming another statistic in the treacherous, desolate wasteland known as the App Graveyard. Thankfully, there is some research that shows the likelihood of your app being banished to its grave is receding. Trends indicate that not only are app retention rates rising, user engagement is increasing. According Read »

Trends on Tuesday: What’s Your Mobile [App]etite?

Aug 5, 2014 |

In a few short years, the number of mobile apps has exploded, and the time spent on apps continues to increase. However, one thing hasn’t changed: the number of apps individuals use. The average smartphone owner uses 22 to 28 apps in a month, according to new data from Nielsen. Here are a few highlights Read »

Trends on Tuesday: Mobile Drives Time on Digital Media

Jul 15, 2014 |

Major mobile milestones in May—try saying that three times! A new mobile usage report from ComScore revealed two significant shifts to mobile in May: total time spent on digital media and time spent on apps. Here are a few highlights from the report: Mobile platforms—smartphones and tablets—accounted for 60% of total time spent on digital Read »

Trends on Tuesday: What Does Mobile-First Video Look Like?

Jul 8, 2014 |

Like many Americans during the last month, I developed FIFA fever. Checking on scores, anticipating the latest Google Doodle and watching game highlights became part of my daily iPhone routine. Despite the elimination of Team U.S.A, mobile video consumption continues to win new fans. Consider these mobile video viewing statistics: On average, consumers spend 33 minutes Read »

Trends on Tuesday: Maximizing Your Mobile Moments

Jul 1, 2014 |

The rise of mobile device ownership is rapidly changing the way we, and our stakeholders, interact with organizations and information. From local weather to the status of our train, we look to our smartphones to not only provide the answers, but anticipate our questions. Forrester refers to this Read »

Trends on Tuesday: Mobile Location Data Improving

Jun 17, 2014 |

Imagine a world where your mobile device delivers ads for goods and services within 100 yards of your location. According to Thinknear, a leader in Read »

Three Ways Agencies Are Using Social Media in Mobile Products

Jun 12, 2014 | ,

As highlighted in this Trends on Tuesday post, time spent on mobile phones—about 3 hours per day—has surpassed that of daily PC usage. This yields a significant opportunity for consumer interaction with federal agencies’ mobile apps, not just websites, and social media outlets. To take advantage of new opportunities for consumer Read »

DigitalGov IRL: 6 Ways To Get It Right

Jun 10, 2014 |

This morning I was walking down 18th Street, crossing Pennsylvania Avenue by the World Bank when I heard what sounded like “a test from the Read »

Trends on Tuesday: Mary Meeker’s 2014 Internet Trends

Jun 3, 2014 |

Since 2001, Mary Meeker has developed a knack for highlighting what’s currently happening on the Internet and how this information may impact technology and business in the future. Last week she released her 2014 Internet Trends and it reveals some interesting digital trends. Here are the highlights: Marketing: Social messaging is changing Read »

Trends on Tuesday: Hispanic Millennials Provide Insight on Mobile Future

May 27, 2014 |

If you’re a frequent Trends on Tuesday reader, you may recall our post titled, “Latinos Embrace the Mobile Future,” which outlined several key categories where Latinos have adopted mobile technology faster than other groups. A new report by Univision and the Interactive Advertising Bureau, took an in-depth look at the mobile habits of Hispanic millennials, Read »

How to Make a Mobile Paper Prototype

May 22, 2014 |

What if a single piece of paper could make your mobile app work 20 percent better? It’s hard to imagine something as unimpressive as paper influencing our 21st century smartphones, but it’s true. Well before we get into the design and coding phases, we can show customers Read »

Defense Finance and Accounting Service Goes Responsive

May 15, 2014

Let’s face it: Some of us work to live. Some live to work. And all of us look forward to pay day. If you work for the Department of Defense, the Executive Office of the President, the Environmental Protection Agency, the Department of Energy, the Department of Veterans Affairs, the Department of Health Read »

Trends on Tuesday: Apps Dominate Mobile Web Usage

May 13, 2014 |

“There’s an app for that.” New data from app analytics provider Flurry on mobile app usage reveals that smartphone users are taking this trademarked slogan to heart. Of the 2 hours and 42 minutes per day that a typical user is on a mobile device, mobile app usage accounts for 2 hours and 19 minutes Read »