It’s Saturday night: Do you know what your mobile app is doing? Securing your mobile device is hard (no matter what day of the week). And there are numerous threats that can be posed by the apps on your device: an app could be spying on you, stealing your money, stealing data or reconfiguring the settings on your device. Security and privacy are part of the six Mobile User Experience Guidelines developed by the MobileGov Community of Practice.
Mobile User Experience Guidelines
Let the mic drop! Mobile moments are created with the expectation that an app can stun the crowd. Do not let your audience down; they may never come back. Federal Student Aid (FSA), in an effort to provide better customer service, decided to build a mobile-responsive website. Kaegy Pabulos, a Borrower Experience Specialist and project manager for StudentAid.gov, described this as a challenge because of the need to combine over 12 different websites into one access center.
What’s the weather like? When does the next movie start? What time does Target close? These are just a few questions that I may ask my phone on any given day. According to a recent Mobile Voice Study led by Google, I’m not the only having conversations with my phone. 55% of teens aged 13-18 use voice search every day, while 56% of adults said using voice search makes them feel tech-savvy.
Do you ever find yourself conducting unofficial smartphone research? Ever since my agency decided to develop a mobile app, I know I do. Luckily, new data from ComScore on the U.S. smartphone subscriber market share can help eliminate the guesswork. Here are a few of the key trends ComScore found in the U.S. smartphone industry for June 2014: 173 million people in the U.S. owned smartphones during the second quarter of 2014, up 4% since the previous quarter.
Resources like Theresa Neil’s Mobile Design Product Gallery book and Mobile-patterns.com describe, and provide examples of, common features mobile developers can implement and tailored further to satisfy their users. As mentioned in this week’s Trends on Tuesday, customizing apps to meet users’ needs is a crucial part in maximizing user experience. Today, we wanted to highlight how some agencies are implementing search, maps & geolocation and custom navigation to better their mobile product’s user experience.