Mobile First

Trends on Tuesday: 7 Key Takeaways From Mary Meeker’s 2015 Internet Trends Report

Jun 9, 2015 |

Silicon Valley analyst Mary Meeker’s annual 2015 Internet Trends report has been released and is an exhaustive analysis of the world’s digital evolution (often mobile first driven) and how it is affecting business, culture Read »

Trends on Tuesday: More Google Searches Now Take Place on Mobile Devices than Desktops

May 19, 2015 |

The drum beat of the continuing and quick cultural shift to mobile device dominance continues to grow—Google announced that more searches take place on mobile devices than desktops in 10 countries, including the U.S. and Japan. These searches are often driven Read »

Trends on Tuesday: U.S. Mobile-Only Internet Users Now Outnumber Desktop-Only Users

May 5, 2015 |

Just a week after the ‘Mobilegeddon’ shift in Google search engine rankings to favor mobile-friendly sites, comScore released a research report citing that the U.S. had reached a new inflection point—there are now more mobile-only Internet users than desktop-only. What’s even Read »

Trends on Tuesday: 40% of Smartphone Users Look up Government Information

Apr 7, 2015 |

The Pew Research Center released a deep research dive into “U.S. Smartphone Use in 2015” that provided three big ideas and data points for government agencies to consider when planning their digital strategies. More than 2/3 of Americans have smartphones; many of those are mobile first or mobile only Internet users. Read »

Trends on Tuesday: Smartphone Market Growth Makes Mobile-Friendly a Must

Mar 31, 2015 |

ComScore reported last week that smartphones now make up a whopping 75% of the mobile market. That’s up from 65% just one year ago. This means three-quarters of Americans over the age of 13 now have smartphones, and they are accessing government services with them more and more. This is an undeniable fact because earlier this Read »

Trends on Tuesday: More Time-Consuming, Complex Tasks on Mobile Platforms

Mar 10, 2015 |

One of the leading mobile app analytics companies, Flurry, released their annual mobile app growth report with some interesting data showing how audiences are changing the way they engage with mobile applications. Overall, mobile app usage grew 76% in 2014, and the top app categories included: “Lifestyle & Shopping,” growing 174%; “Utilities & Productivity,” growing Read »

How Government will Accelerate Anytime, Anywhere Services and Information in 2015

Jan 29, 2015 |

Innovative wearables, stronger wifi and more 3D printing have been among the many projections for the future of mobile in 2015. Whatever comes to pass, we can be certain that the anytime, anywhere user will develop new habits and desires based on new trends. Government must accelerate its customer service approach with anytime, anywhere efforts to keep up. Here’s Read »

Trends on Tuesday: Mobile Marketing on the Rise

Jan 27, 2015 |

Marketers are increasingly using SMS, push notifications, mobile apps, location-based functionality and other mobile-first techniques to reach constituents. That’s according to a recent article from Marketingland.com, which provided an overview of the mobile trends presented in Salesforce’s 2015 State of Marketing Report. The report was based on a survey of 5,000 marketers in 10 countries. Some Read »

Trends on Tuesday: Phablets Top Tablets in Post-Holiday Activations

Jan 6, 2015 |

Phablets, the popular term for smartphones with screen sizes from 5.5 to less than 7 inches, increased in popularity this holiday season. According to Flurry, 13% of new device activations in December were phablets, jumping from 4% in 2013. Back in October, the International Data Corporation (IDC) predicted that “phablets” would outship tablets in 2015. Read »

Trends on Tuesday: Mobile Sales Rise Substantially During Holiday Shopping Season

Dec 9, 2014 |

Were you surfing the pre-Black Friday online sales while waiting for the Thanksgiving turkey to appear on the table? Turns out, you weren’t alone. “Online sales for Thanksgiving 2014 grew 12.2%, with mobile sales accounting for 74% of that traffic,” according to Mobile Marketing Watch. To put that in context, mobile sales grew 26.1% percent Read »

Trends on Tuesday: Phablets to Top Tablets in 2015?

Nov 4, 2014 |

Is it a phone or is it a tablet? The International Data Corporation (IDC) predicts that “phablets,” the popular term for smartphones with screen sizes from 5.5 to less than 7 inches, will outship portable PCs this year and tablets in 2015. Specifically, total phablet volume will top 318 million units, surpassing the 233 million Read »

Trends on Tuesday: Meet the Mobile Power Users

Sep 30, 2014 |

U.S. Hispanics are ahead of the digital curve, according to an analysis of strategies of leading brands and forward-thinking marketers by Lisa Gevelber, Vice President of Americas Marketing. As we’ve noted before, Hispanics not only lead in adoption of new devices, they are also power users of mobile. Read »

Trends on Tuesday: The Mobile Tipping Point?

Sep 16, 2014 |

The International Data Corporation (IDC) is forecasting a strong outlook for smartphone sales during the remaining months of 2014. So, what might this mobile-driven world look like? Read »

Trends on Tuesday: Are PCs Obsolete?

Sep 2, 2014 |

We’ve seen (and experienced) a dramatic growth in mobile consumption in recent years. From app downloads to tablet ownership, the use of mobile devices continues to trend up. But, is this at the expense of desktop computer usage? Not really. The growth of mobile activity is incremental to what’s happening on existing platforms, according to Read »

Trends on Tuesday: Have You Cut the Cord?

Aug 26, 2014 |

First, it was party lines. Then, it was the rotary phone. Now, two-in-five (41%) U.S. households have officially said goodbye to landlines, according to a recent report by the Centers for Disease Control and Prevention (CDC)’s National Center for Health Statistics. If you have been keeping up with previous mobile trends, you won’t be surprised Read »