Mobile First

A Conversation With ITIF About the State of Federal Government Websites

Sep 20, 2017 |

Since it’s been nearly six months since their report was released, we wanted to check in with ITIF and see what they’ve learned, what they’ve heard from agencies and what their future plans are to build on this research. Read »

A Conversation With ITIF About the State of Federal Government Websites

New ITIF Report Inspires a Closer Look at Website Performance and Security—Here Is Where to Begin

Mar 24, 2017 |

The Information Technology & Innovation Foundation (ITIF) recently published a report, Benchmarking U.S. Government Websites, that looks at the performance, security, and accessibility of the top 297 government websites. ITIF is a think tank in Washington, D.C. whose mission is to formulate, evaluate, and promote policy solutions that accelerate innovation in technology and public policy. Read »

The Content Corner: Recapping Content Marketing Trends in 2016—How Have We Stacked Up?

Sep 26, 2016 |

Earlier this year, it was predicted that content marketing would become even more important due to its ability to enhance not just visibility, but also increase engagement with customers—who could, in turn, become great promoters of your content. Needless to say, much of our time these days as communicators is spent on developing, distributing, maximizing, and Read »

Trends on Tuesday: Latino Users Lead Mobile Use in U.S.

Aug 2, 2016 |

The Pew Research Center released a report in July that shows people of Latino descent are heavily reliant on mobile phones for their Internet access, more than other ethnicities. The report said that since 2012, the percentage of Hispanic adults who used mobile devices to access the Internet jumped from 76% to 94% in 2015. These percentages Read »

Trends on Tuesday: As Mobile and Desktop Email Open Rates Converge, Responsive Sites Are Crucial

Mar 15, 2016 |

A new report about email usage reinforced the importance of always building responsive websites. Yesmail’s quarterly report showed that mobile and desktop email click-to-open rates are converging to almost the same level for the first time ever. As people become more mobile-first and mobile-only users of the Internet, users opening emails on their desktop devices Read »

Trends on Tuesday: 10 Mobile, Government and Tech Trends for 2016

Jan 12, 2016 |

As we move into 2016, here are 10 trends I foresee flourishing around mobile, technology and government: The mobile-majority tipping point in government. Many agencies are already past this point, but as a whole, government websites are still desktop-majority, with 66% of people accessing federal websites via desktop and 34% on mobile. In 2016, the double-digit mobile Read »

Trends on Tuesday: Mobile-Only U.S. Audiences Grow While Broadband Usage Drops

Jan 5, 2016 |

The Pew Research Center released an interesting report about home Internet usage that revealed broadband usage plateaued in 2013 and, in fact, dropped 3% in 2015. Later in the report, Pew states the growth in mobile-only audiences compensated for the drop in home broadband usage, so the overall number of people with Internet access hasn’t changed Read »

Trends on Tuesday: Holiday Shopping Sales Show a Move Towards Mobile-First

Dec 15, 2015 |

U.S. shoppers are increasingly using their mobile devices to make purchases during the busiest shopping days: Black Friday and Thanksgiving weekend. According to Custora, online Black Friday sales rose more than 16% compared to last year, and smartphone use rose to more than 36% (up from 30% last year), with iPhones accounting for the lion’s share of Read »

Trends on Tuesday: Facebook, TV and How to Reach Millennials and Hispanics

Dec 1, 2015 |

How do you capture millennial and Hispanic eyes? Through their hands. (More specifically: their mobile devices, and the social apps within!). AdAge recently analyzed a study from Nielsen’s Homescan panel which found that in a typical month, 12.2% of millennials can only be reached through TV (looking at the top 10 networks only) versus 14.2% Read »

Trends on Tuesday: How Much Does It Cost to Go Mobile?

Sep 29, 2015 |

A penny saved is a penny earned. But spending your pennies on mobile development is necessary to meet 21st century needs. Regardless of how you plan to create that awesome anytime, anywhere mobile experience, it’s going to cost you. While the most obvious parts of the mobile price tag for native app development are initial Read »

Trends on Tuesday: The Mobile Internet is Dead. Long Live the Mobile Internet.

Sep 15, 2015 |

Benedict Evans, a leading mobile analyst with the Silicon Valley venture capital firm Andreessen Horowitz, published a provocative post last week about the death of the mobile Internet. He details the history of the mobile Web and posits that the mobile Internet is the Internet now. The desktop version of the Internet audience is smaller Read »

Trends on Tuesday: The Impact of ‘Mobilegeddon’ on Non Mobile-Friendly Sites

Aug 11, 2015 |

Adobe released its quarterly Adobe Digital Index report this month, which showed websites that aren’t mobile optimized are seeing more than double-digit drops in traffic from Google’s organic search referrals. This is after the leading search engine announced it would start penalizing websites, after April 21st, that weren’t optimized for mobile—also called “Mobilegeddon.” Microsoft’s Bing search engine also Read »

Trends on Tuesday: People Over 55 Soon to Be Mobile-Majority Users

Jul 28, 2015 |

In July, comScore released a research paper, The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the U.S., Canada, UK and Beyond, covering a lot of areas from smartphone penetration to Android vs. Apple preferences. Read »

Trends on Tuesday: GOV.UK Weighs in on Mobile User Habits

Jul 21, 2015 |

England’s Government Digital Service (similar to our own U.S. Digital Services and 18F) did a study of how content on their websites is consumed on mobile and non-mobile devices and learned several key points for a future-focused and Read »

Trends on Tuesday: Adults Use Mobile Devices Most of the Time

Jul 14, 2015 |

Millennial Media released a new research report, Connected Consumers: Gaining Insights Across Screens, examining U.S. digital audiences from January 2014 until January 2015 with some interesting information that reinforces trends we’ve covered before. Read »