MobileMarketingWatch released an article explaining why it is important for the workplace to be making the move to mobile. When it comes to marketing, it is essential to understand your customer and be easily discoverable or else your product will go unseen. It is all about “place, place, place.” It is no secret the use of smartphones and tablets is increasing all the time, so being easily discoverable on these devices is absolutely essential.
Making Mobile Gov
Sparksheet recently posted an article by Greg Hickman, where he explains how to create mobile personas for your consumers when developing a mobile strategy. When it comes to mobile marketing and strategy, he says it’s easy to get caught up in the hot new trends that might not necessarily be the best for promoting your product. The mobile product your agency is trying to promote needs to fit your customers, and creating mobile personas is a strategic way of doing that.
Techcrunch. com reports Mary Meeker’s much anticipated annual Internet Trends report released at the D11 Conference last week shows astounding growth regarding use of smartphones and tablets. Among the highlights; Mobile Internet users have reached 1.5 billion, up from 1.1 billion a year ago, a 30% increase The number of smartphones is up to 5 billion mobile phones worldwide Mobile usage is now 15% of all Internet traffic, up 50% from 10% the year before Tablet shipments outpaced desktop and notebook shipments 3 years after being introduced There seems to be a shift from smartphones and tablets to other types of mobile enabled devices that Meeker is calling Wearables, Drivables, Flyables and Scannables See the complete slideshare for more Government mobile strategists who pay attention to Meeker’s stats will likely stay ahead of the curve regarding the expected continuing exponential growth in mobile usage, devices and applications and keep citizens and stakeholders engaged on whatever device they use.