ComScore released a report with a lot of great data about how mobile digital media usage continues to explode in 2016. It has 70 pages of charts and information to digest. Here are seven key mobile trends and takeaways: Smartphones are exponentially driving digital media usage.** ** Digital media has tripled since 2013 and digital media use is being driven heavily by smartphones—up by 78% since 2013.
On DigitalGov, we frequently talk about some of the most popular app experiences, and research almost always shows that mobile messaging and social apps are the most frequently used. Pew Research released a new report specifically about these wildly popular channels for mobile engagement, specifically focused on how youth use them, with some interesting results that government agencies should pay attention to for their digital strategies. The report author, Maeve Duggan, said, “The results in this report reflect the noteworthy and rapid emergence of different kinds of communications tools serving different social needs.
One of the most interesting trends forming at the start of 2015 is the rise of new digital publishers. Online entities from Facebook to GE are continuing their strong forays into the world of content production. This shift, especially among social media platforms such as Facebook, Linked In and Snapchat, could significantly alter the digital landscape turning content partners into content competitors. No Longer Just an Aggregator LinkedIn’s decision to grow their original Influencer program from such respected names as Bill Gates and Richard Branson into a full digital publishing suite available to all their members in multiple languages may have been the watershed moment of this new age of content publishing.
Some people think LinkedIn is only for active job seekers. Although many of LinkedIn’s 300,000,000+ registered members fit that profile, LinkedIn is also chock-full of passive job seekers—those who have a job but are interested in learning about a new opportunity. Either way, LinkedIn is a valuable tool that provides recruiters with a large database of qualified candidates. In 2012, Peace Corps recognized that long gone were the days of the rolodex and “post and pray” approach, and that it was time to reach job seekers on their preferred engagement platform.