GPS

Trends on Tuesday: Mobile Marketing on the Rise

Jan 27, 2015 |

Marketers are increasingly using SMS, push notifications, mobile apps, location-based functionality and other mobile-first techniques to reach constituents. That’s according to a recent article from Marketingland.com, which provided an overview of the mobile trends presented in Salesforce’s 2015 State of Marketing Report. The report was based on a survey of 5,000 marketers in 10 countries. Some Read »

Customization is Key to Better Mobile User Experience

Jul 30, 2014 |

Resources like Theresa Neil’s Mobile Design Product Gallery book and Mobile-patterns.com describe, and provide examples of, common features mobile developers can implement and tailored further to satisfy their users. As mentioned in this week’s Trends on Tuesday, customizing apps to meet Read »

The API Briefing: How APIs Provide Localized Information – NOAA’s Weather Service Data and FCC’s Broadband Services Map

Jul 9, 2014 |

The two featured APIs this week are excellent demonstrations of personalizing federal government data by where a user lives. Federal agencies collect a considerable amount of community data, from the Census Bureau’s surveys to the FDA’s local agricultural conditions. Thanks to GPS, app developers can locate a user’s immediate geographical location and tailor information based Read »

Trends on Tuesday: Mobile Location Data Improving

Jun 17, 2014 |

Imagine a world where your mobile device delivers ads for goods and services within 100 yards of your location. According to Thinknear, a leader in Read »

Three Ways Agencies Are Using Social Media in Mobile Products

Jun 12, 2014 | ,

As highlighted in this Trends on Tuesday post, time spent on mobile phones—about 3 hours per day—has surpassed that of daily PC usage. This yields a significant opportunity for consumer interaction with federal agencies’ mobile apps, not just websites, and social media outlets. To take advantage of new opportunities for consumer Read »

Trends on Tuesday: How Contact Centers are Adapting to the Mobile User

Apr 22, 2014 |

While it does provide challenges, anytime, anywhere digital government provides numerous opportunities for contact centers to do business more effectively. According to this study by Compare Business Products, one of the most important impacts for contact centers is that smartphone users can now connect with contact centers via voice calls, SMS messages, Internet pages, social Read »