Keeping Vanity URLs in Check: A Few Criteria

Nov 28, 2014 |

Shortcuts, Vanity or Marketing URLs, are all names for the requests Web managers get to shorten Web addresses. The shortened links make it easy to share long links as well as track clicks on those links. On a recent discussion thread on the Web Managers Read »

Go.USA.gov Creates Short, Trustworthy .gov URLs

Aug 21, 2014 |

Short URLs are useful for tracking clicks, but they can create a poor user experience because the person clicking the link can’t see the final destination. That’s why Go.USA.gov was created—to show users that they would reach official government information. To maintain this trust, Go.USA.gov is only open to government employees and only shortens government Read »