Federal agencies confront tough problems every day. In searching for solutions, agencies will want to attract different perspectives, test new products, build capacity and communities, and increase public awareness. How do they do it? The answer: open innovation. Federal agencies need to engage and collaborate with all sectors of society, a task made easier by online technologies, says a Government Accountability Office (GAO) report issued last week. OPEN INNOVATION: Practices to Engage Citizens and Effectively Implement Federal Initiatives is accompanied by an infographic and podcast, all well worth your while.
Analytics and “big data” seem to be the next frontier in a number of arenas. Data researchers can use the large, real-time data sets that are available today to facilitate scientific discovery, improve the flow of traffic, and increase energy efficiency, among many other things. Last year, the White House appointed the first federal Chief Data Scientist. And a few months ago, the federal government released a strategy for big data research and development.
Cross-agency collaboration in the federal government has become a prevalent topic, more widely spoken and written about in the recent past than ever before, thanks, in part, to a bigger-than-ever focus on customer experience as a way of thinking within government. Rising customer expectations, advances in technology, and recommendations from government oversight organizations continue to challenge agencies’ efforts to forge partnerships that benefit citizens and customers. A 2015 report by the Government Accountability Office (GAO) found that some agencies have forged collaborative relationships that work.
The #SocialGov Community is coming up on three years of hard work and pushing the boundaries on using social tools across the federal government. I’d like to start this round up by taking a look at the event we hosted last year, State of the #SocialGov 2014: 2 Years of Smashing Silos + Elevating Citizen Services with Social Media. Justin Herman, #SocialGov Community Lead, moderated a talk looking at the work delivered by the SocialGov CoP over the past 2 years and looked ahead to the next year.
We are all collecting a lot of performance data across our digital properties and DigitalGov University has hosted many events on the collection, reporting and strategizing around metrics. DigitalGov has shared many posts on these topics as well. So we thought it would be great to curate these events and posts for easy reference and sharing. Data Collection If you are having a hard time measuring the success of your social media efforts, email campaigns or even your website, these are some of the events that’ll help.
We often think of social media as a way to expand our audience, but some public health departments are using it as a new tool for tracking outbreaks of salmonella, e. coli, and other foodborne illnesses. It’s a familiar story: A nice meal out results in days of gastrointestinal discomfort when you realize only too late that the clams were a mistake. You may post to your facebook page and tag where you were, but chances are you never even send a to your local public health department.
The Web now contains over 1.51 billion pages of content, according to WorldWideWebSize.com. That’s a lot of reading material, and a lot of content competing with yours for attention. People won’t waste time (even a few seconds) on an article that doesn’t matter to them in some way—not when there are so many other interesting things to read on the Web. But what makes something “tweet-worthy?” What can you do to capture your audience’s attention and entice them to share broadly in their networks?
With Web analytics tools you have the data to see what citizens really want on your website and how well you are delivering. You have an opportunity to make informed decisions on improvements to your site to reflect the voice of the customer and get constituents what they need. Here are three key steps to help you get started making the most of your data. You can also download and use my new quarterly report metrics template, check out other reporting templates, and read up on Google Analytics for government.
At the DigitalGov Citizen Services Summit last Friday, more than 200 innovators across government and industry came together to share how digital services can improve citizen services and reduce cost. Four panels convened to share information on performance analysis, customer service across channels, public private partnerships and inter-agency work. We have a recap of the Performance Analysis Panel below. How do you show and track performance in 21st century digital government?
At the U.S. Government Accountability Office (GAO) we have a long history of using data graphics in our reports and congressional testimonies to explain our findings. From photographs, tables, and charts in the 1950s; to computer-generated data graphics in the mid-1980s; to the complex interactive graphics we’re just starting to use this year, our graphics have been critical in helping decision makers understand relationships and see trends in federal data.
We won’t build the government of the 21st century by drawing within the lines. We don’t have to tell you the hard work of building a digital government doesn’t exist in a vacuum or a bubble. Show us social media without mobile, Web without data and user experience without APIs. You can’t? That’s right—in reality, digital government intersects and cuts across boundaries every day in order to deliver the digital goods.
Looking for a training manual on how to use Google Analytics for your agency? Here’s your answer. I released a second edition of my Google Analytics for Government training manual. Download your copy today**** (PDF, 4.94 MB, 65 pages, May 2014) and be sure to check out my other resources on creating awesome Web analytics reports. Excerpt from the Google Analytics for Government, Second Edition Welcome to the Second Edition of Google Analytics for Government Two years ago when I set out to write a manual on using Google Analytics to improve government websites, I never imagined how far this manual would travel.
At the U.S. Government Accountability Office (GAO) we use sharing buttons on our website to help people share content from web pages with their colleagues and friends. With one click, a user can post a page’s link to popular social networking sites or send it via email. The article To Use Social Sharing Buttons or Not looks at some ways that social sharing buttons are actually used. Here’s a look at what works for us.
Social Media Community of Practice developed a set of baseline social media metrics to help you assess whether your efforts are achieving the results you want. How do you take the next step and present your data in a way that tells a comprehensive story and grabs your stakeholders’ attention? Sarah Kaczmarek, from GAO, developed an infographic template to help you bring together your data in one amazing report. You can also use the template to help you present answers to seven key questions about your social media channels:
Collecting visitor, engagement, and traffic data for your digital channels is nothing new. By this time, you have a lot of data about your website. How do you use and present that data to make meaningful recommendations? How do you use the data to tell a story and grab your stakeholders’ attention? Sarah Kaczmarek, from GAO, has worked with GSA on a series of webinars to answer these questions.