Let the mic drop! Mobile moments are created with the expectation that an app can stun the crowd. Do not let your audience down; they may never come back. Federal Student Aid (FSA), in an effort to provide better customer service, decided to build a mobile-responsive website. Kaegy Pabulos, a Borrower Experience Specialist and project manager for StudentAid.gov, described this as a challenge because of the need to combine over 12 different websites into one access center.
On September 1, U.S. Citizenship and Immigration Services (USCIS) hosted our first Twitter Office Hours, a Twitter chat for USCIS customers. The purpose of this pilot event was to offer our customers a different way to engage with us. We aimed to leverage Twitter to answer questions on our agency’s programs and policies and to counter rumors and incorrect information that exist in the public sphere. We were inspired to launch this event after hearing about the popular Office Hours hosted by the Free Application for Federal Student Aid (FAFSA) team at the Department of Education.
For millions of Americans, federal student loans have made it possible to get a college education. For many, moving forward after college can become an overwhelming challenge. In 2014, the Department of Education had 41 million borrowers and a loan portfolio of $1.1 trillion. The stat alone speaks to the issue of loan repayment and its magnitude in our country. To make the repayment process easier, the U.S. Department of Education’s office of Federal Student Aid (FSA) runs campaigns that are meant to inform borrowers about the repayment options available to them.
It’s been a while, but in previous posts, I described what we’ve learned from operating StudentAid.gov, the U.S. Department of Education’s Office of Federal Student Aid website created to educate students and borrowers about the federal student aid programs and process and help them make informed decisions about financing college and career school. We first released the site in 2012, but we haven’t sat still yet! The plan has always been to create new and integrate current features that exist on other FSA websites.
The federal government is increasingly focused on designing and delivering citizen-centered services with enhanced experiences that deliver value to customers. These ideals are established in the Presidential Management Agenda Customer Service Cross-Agency Priority Goal, the Digital Government Strategy, and various open government activities. Designing services to be responsive to be life events that drive public needs is a powerful way to deliver citizen-centered value. What is a “life event?” Life events are events that have a significant impact in a citizen’s/stakeholder’s life and that warrant government awareness or involvement.
Money for college? It’s never too early — or too late, for that matter — to start schooling oneself in the possibilities of federal financial aid. Following in the footsteps of their StudentAid.gov website, the digital team at Ed.gov’s Federal Student Aid (FSA) closed out 2013 with the launch of FinancialAidToolkit.ed.gov, a “sister” site featuring a flexible, easy-to-access responsive design. What StudentAid.ed.gov is to students, the new FinancialAidToolkit.ed.gov is to guidance counselors, “college access professionals,” nonprofit mentors, community organizations, volunteers and others.
A recent FedTech Magazine article asked, “When There Are No Barriers to Technology, How Can the Government Innovate?” We thought we’d take up the challenge and let you know how government uses innovations from digital communities to grow a social media education and training program that provides more opportunities than ever for agencies to share, learn and measurably improve our programs for citizens. And by more we mean almost four times more with the same resources.
(This is the second installment of an ongoing series charting the programs, events and people that make the emerging field of social media and data in government From where I sit, I think we just had a great week in #socialgov. From a sold-out international forum that demonstrated how we can use free tools to host a world-class event, to milestones in the Defense community and new colleagues in Italy, there are no shortage of great things happening in federal social media — and it will only get better next week.
Guest post by Brenda Wensil, Chief Customer Experience Officer for Federal Student Aid. Established in late 2010, FSA’s Customer Experience Office is responsible for identifying, measuring and reporting customer expectations and satisfaction with the financial aid services and products offered at Federal Student Aid. In my last post, I shared about last year’s launch of StudentAid.gov by the U.S. Department of Education’s Office of Federal Student Aid (FSA). The new site consolidates and combines content and interactive tools from multiple web sites and features instructional videos and infographics to help answer frequent questions about federal financial aid.
_ Guest post by_ Brenda Wensil, Chief Customer Experience Officer for Federal Student Aid (FSA). Established in late 2010, FSA’s Customer Experience Office is responsible for identifying, measuring and reporting customer expectations and satisfaction with the financial aid services and products offered at Federal Student Aid. The launch of StudentAid.gov in July 2012, by Federal Student Aid (FSA), part of the U.S. Department of Education, not only consolidated content from 14+ sites into one and retired five Web portals.