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Trends on Tuesday: Smartphone Ownership Reaching Saturation, Fueling Media Consumption

Apr 26, 2016 |

ComScore released a report with a lot of great data about how mobile digital media usage continues to explode in 2016. It has 70 pages of charts and information to digest. Here are seven key mobile trends and takeaways: Smartphones are exponentially driving digital media usage. Digital media has tripled since 2013 and digital media Read »

The Content Corner: Facebook Expands Access to Instant Articles

Feb 29, 2016 |

As I begin to wind down my time at The Content Corner, I have realized that one of my biggest content concerns uncovered during my tenure is digital sharecropping. The recent announcement from Facebook that they will soon open their Instant Articles publishing capability to everyone was reason enough for me to revisit the topic Read »

Preliminary Results from USAGov’s Voter Registration Partnership with Facebook

Feb 9, 2016 |

The first phase of our partnership with Facebook included Facebook “megaphones” being rolled out in a handful of states with rapidly approaching voter registration deadlines. Facebook’s megaphone is a featured box that is displayed at the top of all user’s News Feeds. (You may recall seeing these after certain disasters giving users the option to Read »

Trends on Tuesday: Facebook, TV and How to Reach Millennials and Hispanics

Dec 1, 2015 |

How do you capture millennial and Hispanic eyes? Through their hands. (More specifically: their mobile devices, and the social apps within!). AdAge recently analyzed a study from Nielsen’s Homescan panel which found that in a typical month, 12.2% of millennials can only be reached through TV (looking at the top 10 networks only) versus 14.2% Read »

#SomosSocial: 5 Keys for Government to Reach Hispanics Through Social Media

Nov 5, 2015 | , , ,

Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public. We know every day that more and more Hispanics are on social Read »

Trends on Tuesday: Mobile Messaging and Social App Research Released

Sep 1, 2015 |

On DigitalGov, we frequently talk about some of the most popular app experiences, and research almost always shows that mobile messaging and social apps are the most frequently used. Pew Research released a new report specifically about Read »

#SocialGov Round Up 2015

Jun 8, 2015 |

The #SocialGov Community is coming up on three years of hard work and pushing the boundaries on using social tools across the federal government. I’d like to start this round up by taking a look at the event we hosted last year, State of the #SocialGov 2014: 2 Years of Smashing Silos + Elevating Citizen Read »

ICE Wields Smartphones in Fight Against Child Exploitation

May 28, 2015 |

Armed with a smartphone instead of a badge, ordinary Americans are helping law enforcement officers capture child predators. After exhausting all investigative leads, U.S. Immigration and Customs Enforcement (ICE) Homeland Security Investigations (HSI) special agents turn to the public for help to Read »

The Content Corner: The Content Wars

Apr 27, 2015 |

One of the most interesting trends forming at the start of 2015 is the rise of new digital publishers. Online entities from Facebook to GE are continuing their strong forays into the world of content production. This shift, especially among social media platforms such as Facebook, Linked In and Snapchat, could significantly alter the digital Read »

Social Video: Making Sense of the Facebook and YouTube Platforms

Jan 30, 2015 |

Updated: Added link to Twitter’s blog post on direct video uploads. Around the time that Tim Fullerton of the Department of Interior delivered his webcast to DigitalGov audiences about publishing video content to Facebook, we at the Broadcasting Board of Governors were comparing the differences in user behavior on the Facebook and YouTube video platforms Read »

Interior and USDA Talk Social Media Success

Dec 2, 2014 |

When it comes to implementing a social media strategy, determining how to measure success can be challenging. Yes, knowing how many followers and likes you have is beneficial. However, to really get valuable results from the trove of social Read »

Trends on Tuesday: What’s Currently the No. 1 Smartphone in the U.S.?

Aug 19, 2014 |

Do you ever find yourself conducting unofficial smartphone research? Ever since my agency decided to develop a mobile app, I know I do. Luckily, new data from ComScore on the U.S. smartphone subscriber market share can help eliminate the guesswork. Here are a few of the key trends ComScore found in the U.S. smartphone industry Read »

Facebook Increases Public Service Verification to Improve Citizen Engagement

Jun 9, 2014 |

Facebook is now the first social media platform to start verifying all federal government pages with their signature blue checkmark using the Federal Social Media Registry API. The Federal Social Media Registry provides the singular source that allows social media platforms to quickly collect real government accounts—emphasizing the critical need to ensure the trust, quality and Read »

Why We Turned Off Comments on the USA.gov Blog

May 29, 2014 |

On Friday, we made a big change over on the USA.gov blog—we turned off the ability for people to comment on our posts. Now before you all start looking at me like I have five heads and wondering what Koolaid I’m drinking, let me explain our reasoning. We’ve had comments on blog.usa.gov since it launched Read »

Trends on Tuesday: Apps Dominate Mobile Web Usage

May 13, 2014 |

“There’s an app for that.” New data from app analytics provider Flurry on mobile app usage reveals that smartphone users are taking this trademarked slogan to heart. Of the 2 hours and 42 minutes per day that a typical user is on a mobile device, mobile app usage accounts for 2 hours and 19 minutes Read »

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