DigitalGov User Experience Program

Avoid Weak ‘Links’ in Your Digital Chain

Feb 25, 2015 |

Users don’t like surprises. Unexpected or unwanted content undermines the credibility of your agency and frustrates users who come to your website looking for specific information. Using links appropriately in your website content is one way to build trust with users, according to an article by Kara Pernice of the Nielsen Norman Group. Here’s a Read »

Institutionalizing User Experience: Building Usability into Your Organization

Feb 13, 2015 |

So, you have some systems or tools your customers or employees access. Maybe you want to put together a robust capability to conduct usability testing. How do you start formalizing user experience (UX) into your organization? Brad Ludlow at GSA tossed this topic out on the User Experience community listserv, and I’ve encapsulated the superb discussion that Read »

Training Trends in 2014

Jan 23, 2015 |

In recent years, DigitalGov University (DGU) has evolved from a prescriptive training program to a more agile program looking to federal government leaders like you to share the innovations, tools, resources, hurdles and case studies of how you work to meet the digital expectations of the 21st century citizen customer better. Whew. That’s a mouthful. Read »

Usability Events Round-Up: 2014

Nov 26, 2014 |

This past year DigitalGov University has hosted at least one Usability event per month and we thought we’d give you a round-up of those events. After all, November 13th was World Usability Day. Since this year’s theme of World Usability Day is Engagement it would be great to take a look at the event recap Read »

World Usability Day 2014 theme: Engagement

Nov 13, 2014 |

There are many buzzwords thrown around in the digital government universe, but the most impactful ideas are rooted in one action: engagement. Whether it is a tweet, a mobile app, or a community of practitioners, every digital program or service requires interaction between an organization and its customer. Engagement is also the foundation of all Read »

4 Tips on Great Survey Design

Nov 10, 2014 |

Whether they pop up while perusing an e-commerce site or land in your inbox after your bumpy flight in from Chicago, surveys are used in many different industries to gauge customer satisfaction and glean insight into user motivations. They are a useful tool in the kit of a user experience designer or anyone Read »

Welcome to User Experience Month!

Nov 7, 2014 |

One challenge with digital government: it’s hard to see people. If you work at a U.S. Post Office, you interact with your customers, talk with them, and even see what they are feeling by looking at their faces. You can understand their experience fairly easily. In the digital world, technology decreases physical distance but increases Read »

Member Spotlight – Hannah Rubin, Library of Congress

Sep 26, 2014 |

Meet Hannah Rubin, who works in the Congressional Research Service (CRS) at the Library of Congress. She’s the focus of this month’s Member Spotlight. In addition to her “real” job, she’s also currently working as a “20%-er” with the Read »

National Cancer Institute Launches New User Experience Lab

Sep 4, 2014 | ,

Why does a Cancer institute need a User Experience lab? Simply put: To learn about their customers—people living with cancer and those who care about them—and build the best possible products with them in mind. “Cancer has a journey and we wanted to create a Read »

System Usability Scale (SUS): Improving Products Since 1986

Aug 29, 2014 |

Trying to measure usability can be a head scratcher. How easy something is to use depends on where you are, who you are, and a number of other factors. Luckily in the world of usability, there exists a post-test survey known as the System Usability Scale, introduced in 1986 by an engineer named John Brooke, Read »

API Usability Case Study: openFDA

Aug 22, 2014 |

The API Usability Program brings together developers from agency APIs and the private sector to evaluate how the API can be improved to be more user friendly. Sean Herron of 18F, who was a key member of the openFDA developer team, shared with us some of the major insights gained from this latest API usability session. Read »

How to Choose a User Experience Technique

Aug 18, 2014 |

The good news: Your boss is interested in User Experience! The news: She wants you to do something about it… NOW. Well, don’t be alarmed; you can start by figuring out two simple things: 1. Identify the Stage you’re in in the development cycle. Write it down. 2. Choose a User Read »

Heat Mapping Case Study: Epa.gov Homepage

Aug 12, 2014 |

Most people relate the term “heat map” with something they see during the weather forecast on the nightly news, those colorful maps that vividly illustrate how hot it’s going to be during an impending heat wave. The word “heat map” may not usually however, conjure up images of a widely used Web usability tool; but for those Read »

User Experience (UX) vs. Customer Experience (CX): What’s the Dif?

Jul 7, 2014 |

“User Experience” and “Customer Experience.” They sound pretty similar, right? Well, here at the Office of Citizen Services and Innovative Technologies, we look at it like this: User Experience (UX) deals with people interacting with your product and the experience they receive from that interaction. UX is measured with metrics like: success rate, error rate, Read »

Using Top Tasks to be Top-Notch: Federal Reserve Board Usability Case Study

Jul 2, 2014 |

In 2012, the Federal Reserve Board used the Top-task methodology to redesign our intranet, called Inside the Board, which had not been significantly updated since it was launched in 1995. After determining the top tasks the audience needs to accomplish on a website, you can run usability tests to gain knowledge and improve the site. The project Read »

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