Digital Analytics Program

Webinar Recap: Measuring Your Mobile Users

May 15, 2017 |

In November 2016, the Office of Management and Budget (OMB) issued Memorandum M-17-06, “Policies for Federal Agency Public Websites and Digital Services,” which requires federal websites to incorporate the DAP’s JavaScript code for website analytics. Read »

DigitalGov University in Review: 2016 Training Trends

Jan 11, 2017 |

DigitalGov University (DGU), the events platform for DigitalGov, provides programming to build and accelerate digital capacity by providing webinars and in-person events highlighting innovations, case studies, tools, and resources. Thanks to your participation, DGU hosted over 90 events with 6,648 attendees from over 100 agencies across federal, tribal, state, and local governments. Read »

Analytics Success Series: USA.gov

Oct 17, 2016 |

USA.gov’s Analytics Success: using analytics data to inform design and responsivity to create a better experience for the user Last year, the USA.gov team found themselves facing a challenge. We were in need of a new content management system for our websites, USA.gov and Gobierno.USA.gov, which help people find and understand the most frequently requested Read »

The Data Briefing: Twenty Years of USAJOBS

Oct 12, 2016 |

I recently sat down with Michelle Earley, Program Manager, to discuss the new changes for the 20th anniversary of USAJOBS. 1) What are the three big lessons learned from 20 years of building and managing USAJOBS? I think one of the greatest benefits of being an Agile program is that we are constantly learning. In Read »

Analytics Success Series: Health Resources & Services Administration

Sep 20, 2016 | , ,

Health Resources and Services Administration’s Analytics Success: Using Analytics to Reduce Content and Improve User Experience Unlike out-of-town guests, you want your web visitors to stick around. So, if your site continues to see a bounce rate that stubbornly refuses to drop—it’s time to make some changes. That’s exactly what happened to the Health Resources Read »

Analytics Success Series: USAJOBS

Sep 15, 2016 | ,

USAJOBS’ Analytics Success: using analytics to create accurate testing strategies. Accurate testing strategies are crucial to ensure quality products. Hi-fidelity approaches ensure QA efforts are testing in a true-to-life manner, similar to real-world users. Inaccurate, lo-fidelity testing can miss situational bugs that become showstoppers in production. USAJOBS is leveraging the Digital Analytics Program (DAP) to Read »

Analytics Success Series: Federal Trade Commission

Sep 14, 2016 |

FTC’s Analytics Success: Making mission-related tasks easier for the user to find In the summer of 2015, members of the Federal Trade Commission’s Office of Public Affairs (OPA) Web team worked with their FTC colleagues to analyze Digital Analytics Program (DAP) Google Analytics data (onsite search queries, landing pages, pageviews, etc.) for FTC.gov. We found Read »

The Content Corner: Quality Over Quantity—a Case for Long-Form Content

Jul 25, 2016 |

Content can be categorized in many ways. While breaking down your website analytics, pay a bit of extra attention to the difference between your short- and long-form content; you may find some interesting discoveries. Let’s first define the two terms: Short – Content that is generally created quickly, and consumed just as fast; e.g., tweets, Read »

Analytics Trainings: 2016 So Far

Jul 14, 2016 |

In 2016, the Digital Analytics Program (DAP) team has ramped up our training schedule. We appreciate all the DAP users that have attended our trainings and we’re happy to provide the material. We’ve had many users ask about video of our sessions, so we wanted to provide you with some of our recorded trainings from Read »

Exciting Additions to Analytics.usa.gov

Jun 17, 2016 | , , ,

We’ve expanded analytics.usa.gov to include 15(!) more agency-specific dashboard pages. We now offer agency-specific analytics data pages for a total of 25 major federal agencies, and each one is accessible from the dropdown menu at the top of the site. Read »

Google Analytics Download Data Lower Than Expected? Here’s Why (And How to Fix It)

Jun 14, 2016 |

What’s the best way to track file downloads in Google Analytics? Will the Digital Analytics Program (DAP) help me track PDF/.doc/.xls downloads? Are my download numbers accurate? Why aren’t my file downloads appearing in the web analytics data? The answers to these questions aren’t abundantly clear to even seasoned web analysts. But here’s the good news: Read »

Why Switching to HTTPS Will Make Your Analytics Better

Jun 6, 2016 |

Federal agencies are required to make all federal websites accessible through a secure, HTTPS-only connection by the end of the 2016 calendar year. What you might not have known is that the switch to HTTPS will improve your ability to track which sites are directing web traffic to yours. Recently, a federal colleague reached out Read »

Additional Data Options With DAP

Apr 5, 2016 |

Agencies can participate in the Digital Analytics Program (DAP) by implementing the DAP script block. It’s a simple line of of code that enables you to take advantage DAP. Read »

Trends on Tuesday: Google Will Rank ‘Mobile-Friendly’ Sites Even Higher Beginning in May

Mar 29, 2016 |

Last year Google began changing their search ranking algorithm to direct mobile users to mobile-friendly sites, and they recently announced that beginning in May they will be implementing an update to focus even more exclusively on boosting mobile-friendly sites. Read »

The Postal Service Just Broke Analytics.usa.gov

Mar 22, 2016 |

Ok, so it didn’t really break it. But you might notice that the amount of “people on government websites now” on analytics.usa.gov is a lot higher than it used to be. Read »

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