Digital Analytics Program

Analyzing Web Metrics for Federal Privacy Professionals

Feb 19, 2019

For this event, DAP has partnered with the fine folks who run the Federal Privacy Council's Tech Tuesday Series to teach us how to measure, analyze, and improve experiences for users visiting privacy pages on your agency websites. Read »

DAP Learning Series: Basics of A/B Testing Part 2

Nov 7, 2018

We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing. Read »

DAP Learning Series: Basics of A/B Testing Part 1

Nov 1, 2018

We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing. Read »

DAP Learning Series: Creating Goals and Conversions

Oct 17, 2018

This online event will cover the Goals feature in Google Analytics. Read »

DAP Learning Series: Writing Custom JavaScript for Tag Managers

Sep 20, 2018

This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience Read »

DAP Learning Series: An Introduction to the Basics

Aug 15, 2018

This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data. Read »

DAP Learning Series: Analytics and Accessibility

Jul 18, 2018

This online event will cover how to check if behaviors change when people are using keystrokes to click, which might give insight into how users with disabilities interact with your site Read »

Webinar Recap: Measuring Your Mobile Users

May 15, 2017 |

In November 2016, the Office of Management and Budget (OMB) issued Memorandum M-17-06, “Policies for Federal Agency Public Websites and Digital Services,” which requires federal websites to incorporate the DAP’s JavaScript code for website analytics. Read »

DigitalGov University in Review: 2016 Training Trends

Jan 11, 2017 |

DigitalGov University (DGU), the events platform for DigitalGov, provides programming to build and accelerate digital capacity by providing webinars and in-person events highlighting innovations, case studies, tools, and resources. Thanks to your participation, DGU hosted over 90 events with 6,648 attendees from over 100 agencies across federal, tribal, state, and local governments. Read »

Analytics Success Series: USA.gov

Oct 17, 2016 |

USA.gov’s Analytics Success: using analytics data to inform design and responsivity to create a better experience for the user Last year, the USA.gov team found themselves facing a challenge. We were in need of a new content management system for our websites, USA.gov and Gobierno.USA.gov, which help people find and understand the most frequently requested Read »

The Data Briefing: Twenty Years of USAJOBS

Oct 12, 2016 |

I recently sat down with Michelle Earley, Program Manager, to discuss the new changes for the 20th anniversary of USAJOBS. 1) What are the three big lessons learned from 20 years of building and managing USAJOBS? I think one of the greatest benefits of being an Agile program is that we are constantly learning. In Read »

Analytics Success Series: Health Resources & Services Administration

Sep 20, 2016 | , ,

Health Resources and Services Administration’s Analytics Success: Using Analytics to Reduce Content and Improve User Experience Unlike out-of-town guests, you want your web visitors to stick around. So, if your site continues to see a bounce rate that stubbornly refuses to drop—it’s time to make some changes. That’s exactly what happened to the Health Resources Read »

Analytics Success Series: USAJOBS

Sep 15, 2016 | ,

USAJOBS’ Analytics Success: using analytics to create accurate testing strategies. Accurate testing strategies are crucial to ensure quality products. Hi-fidelity approaches ensure QA efforts are testing in a true-to-life manner, similar to real-world users. Inaccurate, lo-fidelity testing can miss situational bugs that become showstoppers in production. USAJOBS is leveraging the Digital Analytics Program (DAP) to Read »

Analytics Success Series: Federal Trade Commission

Sep 14, 2016 |

FTC’s Analytics Success: Making mission-related tasks easier for the user to find In the summer of 2015, members of the Federal Trade Commission’s Office of Public Affairs (OPA) Web team worked with their FTC colleagues to analyze Digital Analytics Program (DAP) Google Analytics data (onsite search queries, landing pages, pageviews, etc.) for FTC.gov. We found Read »

The Content Corner: Quality Over Quantity—a Case for Long-Form Content

Jul 25, 2016 |

Content can be categorized in many ways. While breaking down your website analytics, pay a bit of extra attention to the difference between your short- and long-form content; you may find some interesting discoveries. Let’s first define the two terms: Short – Content that is generally created quickly, and consumed just as fast; e.g., tweets, Read »

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