We’d like to thank each agency and sub-agency for their partnership and participation in the Digital Analytics Program (DAP). The data below represents a view from over 4,500+ executive branch websites and the analysis we conducted wouldn’t be possible without you. Since the introduction of the iPhone a decade ago, smartphone and tablet usage has exploded, with 378 million mobile devices in use in 2015. In fact, 49 percent of U.
DigitalGov University (DGU), the events platform for DigitalGov, provides programming to build and accelerate digital capacity by providing webinars and in-person events highlighting innovations, case studies, tools, and resources. Thanks to your participation, DGU hosted over 90 events with 6,648 attendees from over 100 agencies across federal, tribal, state, and local governments. DGU strives to provide training throughout the year that is useful and relevant to you. One of the most resounding comments from digital managers last year was people wanted to be able to attend all of our classes virtually.
USA.gov’s Analytics Success: using analytics data to inform design and responsivity to create a better experience for the user Last year, the USA.gov team found themselves facing a challenge. We were in need of a new content management system for our websites, USA.gov and Gobierno.USA.gov, which help people find and understand the most frequently requested government information. We wanted to align the content on those websites with content in the knowledge base used by our contact center; up until this point, the information in those two places had been similar but unique.
I recently sat down with Michelle Earley, Program Manager, to discuss the new changes for the 20th anniversary of USAJOBS. 1) What are the three big lessons learned from 20 years of building and managing USAJOBS? I think one of the greatest benefits of being an Agile program is that we are constantly learning. In 2013, our team implemented the first phase of the data warehouse which provided agencies with data that could be leveraged to improve recruiting efforts.
Health Resources and Services Administration’s Analytics Success: Using Analytics to Reduce Content and Improve User Experience Unlike out-of-town guests, you want your web visitors to stick around. So, if your site continues to see a bounce rate that stubbornly refuses to drop—it’s time to make some changes. That’s exactly what happened to the Health Resources and Services Administration’s (HRSA) Maternal and Child Health Bureau’s (MCHB) website. Last year, in 2015, the site’s average bounce rate was 63% — and more than 70% for some key landing pages.
USAJOBS’ Analytics Success: using analytics to create accurate testing strategies. Accurate testing strategies are crucial to ensure quality products. Hi-fidelity approaches ensure QA efforts are testing in a true-to-life manner, similar to real-world users. Inaccurate, lo-fidelity testing can miss situational bugs that become showstoppers in production. USAJOBS is leveraging the Digital Analytics Program (DAP) to form high-fidelity, accurate testing strategies that mimic production site-usage in the most accurate way possible.
FTC’s Analytics Success: Making mission-related tasks easier for the user to find In the summer of 2015, members of the Federal Trade Commission’s Office of Public Affairs (OPA) Web team worked with their FTC colleagues to analyze Digital Analytics Program (DAP) Google Analytics data (onsite search queries, landing pages, pageviews, etc.) for FTC.gov. We found that many visitors were coming to the site to perform mission-related tasks, such as filing a complaint or reporting identity theft.
****Content can be categorized in many ways. While breaking down your website analytics, pay a bit of extra attention to the difference between your short- and long-form content; you may find some interesting discoveries. Let’s first define the two terms: Short – Content that is generally created quickly, and consumed just as fast; e.g., tweets, status updates, short blogs and articles (350 words or less). Long – In-depth content designed to give a large amount of detail and info; e.
In 2016, the Digital Analytics Program (DAP) team has ramped up our training schedule. We appreciate all the DAP users that have attended our trainings and we’re happy to provide the material. We’ve had many users ask about video of our sessions, so we wanted to provide you with some of our recorded trainings from 2016 so far. Bookmark this page, but don’t forget about it! Here are some things we’ve covered in 2016:
What’s the best way to track file downloads in Google Analytics? Will the Digital Analytics Program (DAP) help me track PDF/.doc/.xls downloads? Are my download numbers accurate? Why aren’t my file downloads appearing in the web analytics data? The answers to these questions aren’t abundantly clear to even seasoned web analysts. But here’s the good news: If your site uses DAP, we’ve done the hard work, and our code records file downloads on your web pages by default!
Federal agencies are required to make all federal websites accessible through a secure, HTTPS-only connection by the end of the 2016 calendar year. What you might not have known is that the switch to HTTPS will improve your ability to track which sites are directing web traffic to yours. Recently, a federal colleague reached out to a digital community about a huge jump in referrals from Wikipedia.org to a federal site in late February.
Agencies can participate in the Digital Analytics Program (DAP) by implementing the DAP script block. It’s a simple line of of code that enables you to take advantage DAP: (Example) You can use this line to enhance the Web analytics solution with additional query string parameters. The query string parameters pass data that enable features within the code. They can also help configure settings in the code. It allows you to leverage more features in DAP or extract more data out of DAP.
Ok, so it didn’t *really* break it. But you might notice that the amount of “people on government websites now” on analytics.usa.gov is a lot higher than it used to be. The Digital Analytics Program (DAP) team has been working with a team from the U.S. Postal Service over the past few months to implement DAP on usps.com and all usps.com subdomains. Last week, DAP was activated on the pages, and we nearly passed out when we saw the first data coming in.
We have received an amazing response to the U.S. Digital Registry, our new API-generating repository for official third-party sites, social media platforms and mobile apps in the United States federal government. Federal digital managers have already added over 7,300 accounts and are continuously adding and updating social media and mobile app accounts in the registry. Outside of government, private and public sector organizations have been submitting feedback and offering praise.
We’ve added agency-specific dashboards to analytics.usa.gov! Starting today, you’ll see a dropdown from the main analytics.usa.gov page that allows you to view the same dashboard, but filtered for websites that are administered by one of 10 specific agencies: Department of Commerce Department of Education Department of Energy Department of the Interior Department of Justice Department of Veterans Affairs Environmental Protection Agency National Aeronautics and Space Administration National Archives and Records Administration Small Business Administration What Do These Pages Show Me?
It’s not a secret that mobile Internet viewership is booming, but according to a ComScore report released last June, 49% of the audiences for the top 100 digital properties are now mobile-only. Additionally, during the third quarter last year, Gartner reported PC shipments fell 7.7% while IDC Research reported a 10.8% decline. The switch to mobile will continue, and for government websites, the trend is no different. For this reason, it’s important to optimize your mobile experience.
When we launched analytics.usa.gov with the Digital Analytics Program, the U.S. Digital Service, and the White House last March, we purposefully made it very easy to adapt and wrote language on the website to let people know they could use the code without restriction: This open source project is in the public domain, which means that this website and its data are free for you to use without restriction. You can find the code for this website and the code behind the data collection on GitHub.
2015 was a big year for 18F. We almost doubled in size, worked with 28 different agency partners, and released products ranging from Design Method Cards to cloud.gov. Internally, we improved onboarding and our documentation by releasing guides on topics as diverse as content, accessibility, and creating good open source projects. To mark the end of the year, we reached out to everyone at 18F and asked them to reflect on a meaningful project they worked on this year.
Three years ago, GSA’s Office of Citizen Services and Innovative Technologies (OCSIT) set out to design a system to consistently measure customer satisfaction across our office. We were inspired by the Digital Government Strategy, which tasks agencies to adopt a customer-centric approach to service delivery. Armed with tools such as the Digital Analytics Program (DAP), which offers guidance on common customer satisfaction metrics, we developed a Government Customer Experience Index (GCXi) for OCSIT.
Mobile users of government websites are growing in double digit percentages and will likely soon become the majority. For some recent internal project research, I dove into some of the federal government-wide analytics looking at mobile usage and found a few interesting tidbits to share: It’s an OS battle of the As. Apple devices slightly edge out Android as the most popular with 49.24% to 44.88% of the audience. There’s no realistic third contender.
A review of the Digital Analytics Program (DAP) data confirms what many are already saying: Content is being viewed on mobile devices more than ever before, and the percentage of sessions via mobile devices is growing. Three things are evident when looking at the breakdown of sessions on federal government websites across device types over the last three years: Percentage of tablet sessions stayed about the same (~7%) Share of sessions via desktop (includes laptop) dropped significantly (from 80% to 66%) Share of sessions via mobile devices (not including tablet) more than doubled (from 13% to 27%) Within the last year, we saw the combined mobile and tablet percentage exceed one-third of all sessions.
Launched just three years ago, the Digital Analytics Program (DAP) continues to drive the 2012 Digital Government Strategy’s mission to improve the citizen experience by streamlining the collection and analysis of digital analytics data on a federal government-wide scale. The DAP officially launched on October 15, 2012 with a release of its first version of the government-wide Web analytics code. The first agency to implement DAP was the Department of Interior, on doi.
To promote crowdsourcing, one effective tool is, well, crowdsourcing. Today, the White House Office of Science and Technology Policy (OSTP) and the Federal Community of Practice for Crowdsourcing and Citizen Science (CCS) unveiled the Citizen Science and Crowdsourcing Toolkit. The toolkit contains information, resources, and best practices federal agencies can use to harness the power of public participation. Specifically, the toolkit provides: Process steps—An outline of five important steps agencies can use to plan, design and implement crowdsourcing or citizen science projects Case studies—Demonstrated success stories, benefits and challenges from other federal agencies that can inspire new projects or help in pitching ideas Map of U.
NASA’s reach over the last 24 hours eclipsed that of the regulars typically seen in government digital metrics. But, all agencies can drive the conversation and accomplish a similar feat with a good content strategy. NASA defines a supermoon, which appears approximately 14 percent larger in diameter due to its proximity to the Earth, as a full or new moon that falls closest to the fall equinox, and is at its closest approach to the Earth.
A Digital Analytics Program (DAP) user recently contacted me with an observation/problem: The data he had from his website’s independent Web-analytics account was much, much higher than the data he was receiving in the DAP user interface. Theoretically, both tools (in this case, two separate Google Analytics accounts), were trying to measure the same thing, and he couldn’t figure out why the numbers would be so different. When I say different, I mean substantially so.
We continue our celebration of American history and legacy this July 2015 with the New Horizons spacecraft’s dramatic flight past the icy dwarf planet Pluto and its moons—momentous in space exploration. Just think about it—New Horizons, a NASA space probe traveled over 3 billion miles to the ninth and final planet, making America the first and only country that has sent space probes to every planet that makes up our solar system.
Even on a “slow” day, NASA is a pretty cool place to work, but the cool factor gets cranked way up when the whole world joins in the adventure. That’s what happened this week when the New Horizons spacecraft arrived at Pluto after decade-long, three-billion-mile journey through the solar system. New Horizons has already sent back never-before seen images of the dwarf planet, and it is collecting so much data that it will take 16 months to send it all back to Earth.
Despite the fact that Pluto has been downgraded to a “dwarf planet”, the analytics of federal government websites prove there are still a lot of people who want to get an up-close look. NASA’s New Horizons spacecraft, a project over nine years in the making, flew by Pluto this morning at approximately 7:49 a.m. The project should produce the highest quality photos of the former planet and its largest moon, Charon, that anyone on Earth has ever seen.
You cannot improve your digital outreach without data. Since 2012, the Digital Analytics Program (DAP) has provided agencies the critical information and metrics that they need to make their public-facing websites better. The buzz around DAP has grown with the release of the Digital Analytics Dashboard, which provides a real-time glimpse into government Web traffic, and Pulse, a dashboard showing the percentage of agencies that have implemented DAP. Both dashboards rely on DAP data to inform the public about government Web activities.
Thirteen years in digital is an eon, and on the eve of its 13th birthday, we at USA.gov found ourselves reckoning with a mid-life crisis. In the thirteen years since Firstgov.gov was launched (and ten years for FirstGov en Español), the sheer volume and sophistication of government websites has exploded. We’ve seen Web customers evolve from timid and curious users to adroit searchers who can download music, read a newspaper, and respond to a text message simultaneously—using only their thumbs.
At the Digital Analytics Program (DAP), some of the most frequently asked questions we get are “how can I get access to the DAP data?” and “what do I do with all this data?” We all know that data is knowledge, and knowledge is power, but once we have access to it and realize that it is, indeed, oceans of data, how do we not “drown” in it, and, perhaps more importantly, how do we make sense of it?
ComScore reported last week that smartphones now make up a whopping 75% of the mobile market. That’s up from 65% just one year ago. This means three-quarters of Americans over the age of 13 now have smartphones, and they are accessing government services with them more and more. This is an undeniable fact because earlier this month the White House announced the Digital Analytics Dashboard. The announcement noted the importance of mobile-friendliness, stating that the Dashboard showed 33% of all traffic to federal sites over a 90-day period came from people using phones and tablets.
Every day, millions of people use their laptops, phones, and tablets to check the status of their tax refund, get the latest forecast from the National Weather Service, book a campsite at one of our national parks, and much more. There were more than 1.3 billion visits to websites across the federal government in just the past 90 days. Today, during Sunshine Week when we celebrate openness and transparency in government, we are pleased to release the Digital Analytics Dashboard, a new window into the way people access the government online.
On Wednesday, March 11, FedRAMP unveiled a redesigned FedRAMP.gov. The new site focuses on user experience that fosters a better understanding of FedRAMP from basic knowledge, to in-depth program requirements and includes the launch of a training program. User experience is at the heart of the website redesign. Using feedback from customer interviews, the new FedRAMP.gov is easily navigable and helps visitors: Understand FedRAMP and its strategic direction Quickly find current templates and other key documents Access educational opportunities and information on FedRAMP events The FedRAMP team addressed these objectives and many others developing the website.
The Digital Analytics Program (DAP) is a cornerstone of the 2012 Digital Government Strategy’s mission to improve the citizen experience by streamlining the collection and analysis of digital analytics data on a federal government-wide scale. The DAP, provided by GSA to all federal executive branch agencies, delivers digital analytics tools (like Web analytics and customer satisfaction survey tools), performance metrics guidance, metrics benchmarks, and training, all at no cost.
You may have noticed we launched our new Ed.gov homepage today. This completes the third and final phase of our visual refresh for our main website. We released the second phase of the refresh back in June. So, what’s new? Streamlined Homepage The new homepage takes our efforts to streamline navigation on the website one big step further. There are fewer links and more open space on the homepage.
We are all collecting a lot of performance data across our digital properties and DigitalGov University has hosted many events on the collection, reporting and strategizing around metrics. DigitalGov has shared many posts on these topics as well. So we thought it would be great to curate these events and posts for easy reference and sharing. Data Collection If you are having a hard time measuring the success of your social media efforts, email campaigns or even your website, these are some of the events that’ll help.
“Content is king” is a generally accepted truth for those of us who produce digital media. But once you have compelling content, how to best present it to your audience becomes the next challenge. In recent years, Web innovators started emphasizing the effectiveness of “digital storytelling,” or content focused on individual, human experiences using compelling and engaging formats to convey information. At the Department of State’s, Bureau of Educational and Cultural Affairs, we recently tried our hand at executing a digital storytelling effort employing rarely-used-in-government techniques to tell a story about cultural heritage, partnership, teamwork, and preservation.
With Web analytics tools you have the data to see what citizens really want on your website and how well you are delivering. You have an opportunity to make informed decisions on improvements to your site to reflect the voice of the customer and get constituents what they need. Here are three key steps to help you get started making the most of your data. You can also download and use my new quarterly report metrics template, check out other reporting templates, and read up on Google Analytics for government.
Are you looking for the “golden metric” that is the best measure of your agency’s website performance and cross-comparable across .gov websites? If so, stop looking. The concept of the golden metric is a dangerous one because it oversimplifies performance analysis of your website and overlooks the truth hidden behind other, more relevant metrics. Don’t get me wrong—it is easy to fall for the concept of the golden metric.
Looking for a training manual on how to use Google Analytics for your agency? Here’s your answer. I released a second edition of my Google Analytics for Government training manual. Download your copy today**** (PDF, 4.94 MB, 65 pages, May 2014) and be sure to check out my other resources on creating awesome Web analytics reports. Excerpt from the Google Analytics for Government, Second Edition Welcome to the Second Edition of Google Analytics for Government Two years ago when I set out to write a manual on using Google Analytics to improve government websites, I never imagined how far this manual would travel.
In the last 15 months, the federal Digital Analytics Program (DAP) monthly Web traffic has grown to more than 1.1 billion views gov-wide, providing Web analytics to 29 U.S. federal cabinet-level agencies and nearly 3,000 public-facing government Web properties. The mission of the DAP is to help improve digital citizen services by providing comprehensive digital analytics, training and best practices to agencies. Information reported in DAP Web Analytics is a gold mine for research and analysis for improving the effectiveness, efficiency and relevancy of information and services provided on the government websites.
Collecting visitor, engagement, and traffic data for your digital channels is nothing new. By this time, you have a lot of data about your website. How do you use and present that data to make meaningful recommendations? How do you use the data to tell a story and grab your stakeholders’ attention? Sarah Kaczmarek, from GAO, has worked with GSA on a series of webinars to answer these questions.
On Feb. 15, 2013, a meteor weighing 10,000 metric tons exploded 14 miles above Chelyabinsk, Russia. Users flocked to NASA.gov for info, and we spiked to nearly 12 million page views that day, ~16 times the daily average. Our real-time analytics showed over 300,000 active visitors on the site at peak, about 100 times more than normal traffic. And, not surprisingly, we could see a huge chunk of this traffic was coming from Russia.