Customer Experience

HUD’s Switchboard Puts Customer Experience and Customer Service Together

Aug 27, 2015 |

Customer experience is about making sure needs are met. It’s certainly not a new concept for business; every bookstore has a customer service section. Government agencies are slightly different though. Often people are driven to public services by need or regulation, not choice. Government traditionally didn’t need to court positive attention. The increasing prominence of Read »

Federal Student Aid Customer Experience Journey: A Recap

Aug 14, 2015 |

Customer Experience (CX) deserves a voice at an agency’s senior levels. Putting CX Read »

Journey Mapping the Customer Experience: A USA.gov Case Study

Aug 12, 2015 | ,

Journey maps are a visual representation of a customer’s end to end journey with your product or service. They are a powerful tool for exploring key interactions and experiences with your organization, programs, and/or services. Journey maps describe a customer’s entire journey, even the parts that occur before and after contact with your organization. They Read »

New Kid in Town: The Customer Experience Community

Jul 31, 2015 | ,

Cross-Agency Priority (CAP) Goals prioritize activities that all agencies must tackle each year. An important CAP Goal for 2015 addresses customer service and compels federal agencies to improve the quality of service the public receives from the federal government. To build on the momentum of this goal, the government Customer Experience Community of Practice (CX-COP) Read »

How the Nationals’ Customer Experience Principles Can Be a Home Run for Agencies

Jul 22, 2015 | ,

In June, the new Customer Experience Community of Practice (CX-COP) hosted Jonathan Stahl, Executive Director of Ballpark Operations and Guest Experience of the Washington Nationals, to share best practices on how to deliver a great customer experience. Below are four insights he shared. Develop and Read »

DigitalGov Podcast: Leaders Come and Go, But Your Customers Will Remain

Jul 17, 2015 |

To provide great customer service, bring your agency’s customers to the table. This is one of many insights recently offered by Stephanie Thum, Vice President of Customer Experience at the Export-Import Bank of the United States. Thum has previously written about customer experience for DigitalGov, including Three Ways to Evolve Your Agency’s Customer Mindset and Read »

2015 Customer Service Trends: a Mid-Year Update

Jul 8, 2015 |

Earlier this year, we published 15 Government Customer Service Trends for 2015. We’re halfway through the year now—how are these trends holding up? 1. Centralized Customer Offices A few agencies have created centralized customer offices, while others question the need for a single organization that focuses on the customer. As the public’s overall satisfaction with Read »

DigitalGov Citizen Services Summit: Reflections from Our Livestream Host, and Full Recording Now Available!

Jun 12, 2015 |

The second annual DigitalGov Citizen Services Summit was held at GSA headquarters in Washington, DC on May 21. This year’s Summit sold out early to in person attendees, attracted nearly 1,200 folks to sign up, and for the first time a live stream was offered for online viewers across the country. I was honored to serve Read »

A Conversation with OMB on Customer Service

May 29, 2015 |

We recently sat down with Lisa Danzig, who’s leading work at the Office of Management and Budget (OMB) on the FY15 Cross Agency Priority (CAP) goal on Customer Service (CS). The CS CAP goal aims to help agencies deliver world-class customer service to citizens that’s on par with leading private Read »

Getting to Know Your Users: Tips and Tricks from Veterans Affairs

May 29, 2015 | ,

Design research isn’t rocket science. But for many of us in the federal government, it can seem daunting and unfamiliar. We’re here to to help demystify the process of design research for those of you ready to wade into the waters. We’ve both done our fair share of design researching at the Department of Veterans Read »

Three of the Greatest Books for Customer Experience (That Aren’t about Customer Experience)

May 28, 2015 |

Dennis Snow and Jeanne Bliss have always been the customer experience (CX) authorities in my mind. Dennis’s Lessons from the Mouse and Jeanne’s Chief Customer Officer were two of the first books I read that described what the practice of customer experience looked like in the halls of Fortune 500 companies like Lands End and Microsoft, Read »

StudentAid.gov: Using Data to Empower Borrowers

May 27, 2015 |

It’s been a while, but in previous posts, I described what we’ve learned from operating StudentAid.gov, the U.S. Department of Education’s Office of Federal Student Aid website created to educate students and borrowers about the federal student aid programs and process and help them make informed decisions about financing college and career school. We first Read »

5 Crucial Steps for Conducting an Effective Customer Interview

May 26, 2015 | ,

When focusing on customer experience, we all know that we need to truly understand our customer if we expect to provide them with an enjoyable experience. In an effort to do so, organizations often jump right to a survey to identify their customers’ needs and wants. While surveys are a great first step to understanding Read »

Top 5 Ways to Increase Email Survey Responses

May 20, 2015 |

Surveys are a great way to gain valuable insight into your customers’ true interests and needs. With the abundant number of survey tools available, it’s almost too easy to quickly put together a survey and send it out to your target audience. All too often, organizations will be in a hurry to get their survey Read »

Government Services Through a Life Events Approach

May 15, 2015 |

The federal government is increasingly focused on designing and delivering citizen-centered services with enhanced experiences that deliver value to customers. These ideals are established in the Presidential Management Agenda Customer Service Cross-Agency Priority Goal, the Digital Government Strategy, and various open government activities. Designing services to be responsive to be life events that drive public Read »

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