Related Event: Create Once, Publish Everywhere Applied—HHS Content Models and Portability, Tuesday, April 18, 2017; register here. Create Once, Publish Everywhere (COPE) The U.S. Department of Health & Human Services (HHS) is sharing its content models and their related Drupal features for you to use on your sites. A content model is a representation of types of content and their inter-relationships. Content modeling takes content items and breaks them down into smaller structures, called content types.
Summary: How to leverage your resources to reach Spanish-dominant Hispanics online. A recent DigitalGov University (DGU) webinar provided an introduction to the intersection of two teams with different audiences reaching consensus on goals to maximize insight and outreach effectiveness. Social Media Outreach Goals What does social media outreach success look like? Success is when agencies and stakeholders have developed relationships that support each other’s social media and digital campaigns.
I recently interviewed Daniel Kuhns, Web Manager at FEMA, about the site widgets and the FEMA app his organization has been developing. The widgets currently available include: FEMA App, Preparedness, Severe Weather, Private Sector, Kids Fire Safety, and Are you a Disaster Survivor. The FEMA App offers many features such as weather alerts, safety reminders, shelter information and contact information. This information can be very helpful in times of an emergency, and some of it, to include the safety tips, are available offline.
Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial calendar has helped us in a variety of ways, from staying on top of deadlines and deliverables, to giving us the space to focus on the topics that resonate best with our audiences.
As localities struggle with issues such as the Zika virus and the Opioid epidemic, gathering and disseminating trustworthy information can be daunting. But one group of Federal agencies and offices have come together to create a free and easy way to incorporate public health web content, images, video, microsites, data, and infographics into other sites, apps, and social media. Digital media syndication of science-based resources from the Department of Health and Human Services (HHS), Centers for Disease Control and Prevention (CDC), Food and Drug Administration (FDA), and the National Institutes of Health (NIH) can be combined with your ongoing activities and can help coordinate health messaging for maximum impact and reach.
Earlier this year, it was predicted that content marketing would become even more important due to its ability to enhance not just visibility, but also increase engagement with customers—who could, in turn, become great promoters of your content. Needless to say, much of our time these days as communicators is spent on developing, distributing, maximizing, and repurposing content. In the recent blog post, 15 Content Marketing Trends for 2016, it is noted that the “average American spends nearly four hours a day bombarded with different types of content.
Widgets, Mobile Apps, and SMS: Essential Agency Tools for Summer Heat Safety, Hurricane Season, and Emergency Preparedness
According to recent Pew Research Center surveys, 45 percent of American adults have tablets and 68 percent have smartphones. While the majority of smartphone owners use their mobile devices to keep up with breaking news and stay informed about what is happening in their communities, nearly half, 40 percent, also reported using their smartphones to look up government services or information. As is the case each summer, most of the U.
****We have previously written about microsites in the federal government. A microsite is a small collection of web pages—a subset of an organization’s full website. Partners can embed microsites that present curated information on a specific topic or campaign directly within their own websites. And perhaps best of all, microsites that are API-enabled are maintained and updated by the source organization so that when updates are made, those updates are automatically made on partner sites in real time.
We have written about syndication and its successes before. The content offerings of the HHS Syndication Storefront have recently grown. The National Institute of Heart Lung and Blood Diseases (NHLBI), part of the National Institutes of Health (NIH), is the latest to add content into the system. Now you can directly syndicate content items such as the “DASH Eating Plan,” a “Description of High Blood Pressure,” to an article outlining “Coronary Heart Disease.
Structuring your content for portability across media platforms gives your agency the ability to not only place your message on other properties, but gives you the assurance that your information will always be up-to-date across multiple platforms. This ability is never more important than during an emergency, whether it is a natural disaster or a health crisis such as the Zika virus disease. Three members of the Open and Structured Content Working Group discussed all things structured content during the “Creating Portable Content with Structured Content Models” webinar earlier this year.
It seems of late that the focus on coding and technology within the federal space has become out of balance with that of good, solid content. As I believe I have said before with regard to user experience, great technology with poor content is still worthless. Amazing code that delivers poorly written or designed content still can’t help the user. And there is no code that I know of that can make bad content better for the user, aside from the algorithmically-derived content previously discussed.
You can now help your audience stay up-to-date on the Zika virus outbreak—and others—through the Centers for Disease Control and Prevention (CDC)’s microsite, which is an easily embeddable collection of virus information for your agency’s website. The Zika Virus Microsite is automatically updated on your site in real time as CDC updates existing Zika Web pages, according to the CDC. Staying current is made easy and maintenance-free. The microsite is built with Zika content, however the CDC now has the ability to quickly assemble additional embeddable collections that you can use on your site.
In this age of content marketing that has led publications to call certain ads “paid content,” those of us in government need to broaden our ideas about what “content” is. Many of us get it, but some agencies may also be missing opportunities because they don’t even grasp that content is a broad and fluid thing. Everything is content, not just words on a website. The federal agencies we commonly highlight fully get that and understand that a variety of content can achieve a goal.
You may have heard some chatter about syndication but thought to yourself—sounds good but does it really work? The answer is—Absolutely!! Here is your Proof NIH News in Health is a monthly newsletter that has recently been syndicated. Since syndication, the newsletter’s content can be found on multiple websites. These websites include state and local governments, non-profit groups and private companies. Here is an example of the newsletter on the NIH website.
We are pleased to announce the beginnings of a new Syndication.Net/Sharepoint module for the Department of Health and Human Services (HHS) Syndication Storefront. The collaborative effort between HHS and National Institutes of Health’s (NIH), National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) teams will eventually enable .NET content management system users to publish content directly in the HHS digital media syndication storefront. How did they do it, and what’s next?
A recent DigitalGov webinar on syndicated content and the recent achievements of the Centers for Disease Control and Prevention helped open my eyes even wider to the possibilities of open and structured content. By offering critical health information via syndication, CDC and other Department of Health and Human Services agencies are helping resource-strapped local agencies share critical Web content with very little effort. APIs and Syndication Structured content and APIs form the core of any open content platform, whether it be syndication or other types of data sharing.
Earlier this year, we published 15 Government Customer Service Trends for 2015. We’re halfway through the year now—how are these trends holding up? 1. Centralized Customer Offices A few agencies have created centralized customer offices, while others question the need for a single organization that focuses on the customer. As the public’s overall satisfaction with the federal government continues to fall, a single organization can monitor customer feedback from across the enterprise to identify and address problems with the customer experience (CX).
Content syndication is an easy and cost-free way for you to add credible NIH health research information directly to your website. When NIH updates its content, those updates display immediately on your website through syndication, providing timely information for your audiences. Content syndication allows you to maintain the look and feel of your website while supplementing your information with critical, relevant content from NIH. Now you can pull the latest NIH grant content directly into your site.
Several federal agencies and offices have worked together to create a free and easy way for public health partners to incorporate our Web content, images, video, data, and infographics into other sites, apps, and social media. Through digital media syndication, the science-based resources of the Department of Health and Human Services (HHS), Centers for Disease Control and Prevention (CDC), Food and Drug Administration (FDA), and the National Institutes of Health (NIH) can be combined with your ongoing activities at the state and local levels, and can help coordinate health messaging for maximum impact and reach.
The recent Ebola outbreaks demonstrate the need for current and authoritative health news. The Centers for Disease Control and Prevention (CDC) is the federal information source for Ebola and other infectious diseases, along with other public health data. Data.CDC.gov lists 48 datasets and views containing statistics from smoking to infectious diseases. Developers can use the Socrata Open Data API to pull JSON data into their apps. For those who are not developers, the CDC offers a way to embed health data into blogs, websites, and social media.
In 25 years, imagine a world where anytime, anywhere, any device is just taken for granted. That’s the theme from the responses we got from our Mobile Gov Community of Practice members when we asked them to predict the effect mobile would have on the Web over the next 25 years. While no one claimed to have the exact answer, most members described a future state where the Web was pervasive, not just tied to your computer or smartphone, but interacting with anything and everything.