Content Strategy

Check Out Our New USCIS Instagram Account!

Sep 21, 2016 |

We are fortunate to meet amazing immigrants every day and share in their immigration journeys. Now we have a unique opportunity to share their stories with the world using Instagram. Today, we launched our Instagram account under the handle @USCIS and @USCIS_ES (Spanish version) and will share photos, graphics and videos to highlight our vital Read »

Analytics Success Series: Health Resources & Services Administration

Sep 20, 2016 | , ,

Health Resources and Services Administration’s Analytics Success: Using Analytics to Reduce Content and Improve User Experience Unlike out-of-town guests, you want your web visitors to stick around. So, if your site continues to see a bounce rate that stubbornly refuses to drop—it’s time to make some changes. That’s exactly what happened to the Health Resources Read »

How Do You Redesign a ‘Dinosaur’? Redesigning an Intranet Site: the Beginning Stages

Sep 19, 2016 |

Many content managers in the digital world understand the irrepressible desire to improve, fix, edit, add, and move things around. Indeed, it’s our job to nurture this ongoing process to create, update, test, update again. And, repeat! But, what about those sites or pages that seem to never crawl up to the ‘high-priority’ list and Read »

Webinar Recap: A Look At Google’s Media Tool and Platform Offerings

Sep 13, 2016 |

Suddenly, digital video is everywhere on your social timelines. As a government storyteller, you may be overwhelmed about all the tools available and all of the features each publishing platform has to offer. Facebook, Twitter and SnapChat all offer great video platforms that are free and easy to use, plus they make it easy for you to market to Read »

The Content Corner: Using Social Media to Promote, Enhance Preparedness for the Public We Serve

Sep 12, 2016 |

September is National Preparedness Month. FEMA’s Ready.gov is encouraging everyone to plan how they would stay safe and communicate during disasters that can affect their communities. Additionally, Ready.gov is encouraging full participation in America’s PrepareAthon! and the national day of action, National PrepareAthon! Day, which culminates National Preparedness Month on September 30. Read »

Rebooting the Social Media Strategy for the National Archives

Aug 26, 2016 | , , ,

In six years, you can get a lot done! If you are the International Space Station, you could have orbited the earth 35,040 times. If you are Apple, you could have released 10 new iPhones. If you are the National Archives, you have gone from zero social media accounts to over 100! It’s been six Read »

How Creating On-The-Fly Digital Content Can Fill an Immediate Audience Need

Aug 25, 2016 |

When some U.S. athletes at this month’s Olympic Games started showing up at their events with dark red circles on their torsos, sports commentators and the media hungrily sought answers to what the marks could be. In less than a day after the spots were…spotted, the story of the mysterious circles was becoming clearer: they Read »

The Content Corner: On-The-Fly Content Strategies (Round-offs, Back Handsprings, & Double Twisting Layouts Not Required)

Aug 8, 2016 |

As effective marketers and communicators, we are constantly seeking new and improved ways to reach our audience or customer base. These days, our “online lives” intersect with every activity we are involved in, so timeliness is essential. With fresh ideas and engaging, perhaps interactive, content, we can literally make a difference in the lives of our Read »

Summer Health and Safety: A New Resource Brought to You by CDC and NIH

Jul 26, 2016 |

We have previously written about microsites in the federal government. A microsite is a small collection of web pages—a subset of an organization’s full website. Partners can embed microsites that present curated information on a specific topic or campaign directly within their own websites. And perhaps best of all, microsites that are API-enabled are maintained and updated Read »

Information Architecture vs Content Strategy—and Why YOU Need Both

Jul 18, 2016 |

The idea of portable content is nothing new. Content needs to be mobile ready, responsive, and readily consumed by tools such as the Internet of Things (IoT)—a proposed development of the Internet in which everyday objects have network connectivity, allowing them to send and receive data. Developers need to stop creating fixed, single-purpose content and Read »

How to Make Your Facebook Content ‘Pop’ with Images

Jun 20, 2016 |

Facebook is a highly visual medium. Studies show that Facebook posts featuring photos are the most noticed, liked, and shared. Posts featuring an image stand out in the news feeds of people who like your page. While a great image can cut through the clutter, you don’t need to fill your feed. Think “representative” and high-quality Read »

The Great Pinterest Experiment: One Year In

Jun 13, 2016 | ,

Last summer, Kids.Gov revamped its presence on Pinterest in an attempt to find new ways to connect with its followers. The Marketing Team set out to learn more about our audiences and the kind of content they like. Despite being a difficult platform to navigate, we set lofty goals for ourselves and developed a timely Read »

NIH Image Gallery Data Call Success

Jun 13, 2016 |

In early April, the National Institutes of Health put out a call for images highlighting NIH-funded scientific research. The image call was posted on the NIH image gallery website and advertised through the NIH Public Information Officers (PIO) Network. The NIH Image Gallery, which averages 6,000 views per day, features free-to-use images for the general Read »

Taking an Agile Approach to Content

Jun 10, 2016 | ,

So, you’ve recently joined an agile team — congratulations! Here at 18F, we work in an agile way — in other words, we base our designs on user needs, conduct usability testing, iterate quickly, and release MVPs (minimum viable products) rather than highly finalized releases. We take an agile approach to content too. While there’s Read »

Welcome to the New DHS.gov

Jun 9, 2016 |

Today, I am happy to announce the newly optimized DHS.gov website. Over the past year, DHS has worked behind the scenes to update and modernize our flagship website, making it faster and easier to use. Some of the specific differences you’ll see are: Compatibility for both desktop computers and mobile devices (phones and tablets) Cleaner, Read »

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