Content Strategy

Digging Deep Using the Core Model

Nov 18, 2016 |

Recently, OMB released M 17-06, Policies for Federal Agency Public Websites and Digital Services, which provides agencies with requirements, standards, and best practices for federal websites and digital services. This new policy might have some of us reflecting on our websites and applications to make sure we are in compliance. This task might seem overwhelming, but the Read »

Webinar Recap: Social Media + External Affairs = Outreach Success

Nov 17, 2016 |

Summary: How to leverage your resources to reach Spanish-dominant Hispanics online. A recent DigitalGov University (DGU) webinar provided an introduction to the intersection of two teams with different audiences reaching consensus on goals to maximize insight and outreach effectiveness. Social Media Outreach Goals What does social media outreach success look like? Success is when agencies Read »

FEMA’S Syndicated Content: Digital Assists in Moments of Disaster

Nov 17, 2016 |

I recently interviewed Daniel Kuhns, Web Manager at FEMA, about the site widgets and the FEMA app his organization has been developing. The widgets currently available include: FEMA App, Preparedness, Severe Weather, Private Sector, Kids Fire Safety, and Are you a Disaster Survivor. The FEMA App offers Read »

Why World War I Matters for Your Agency

Nov 8, 2016 |

I recently asked some friends—a group of intelligent, successful individuals—what they knew about World War I. The responses I received included, “Ummm…..it was in the 1910s?” or “Started in Europe when the archduke was killed?” Beyond this, it’s mostly blank stares and shoulder shrugs. People who consider themselves history geeks might mention President Woodrow Wilson’s Read »

Social Media Data Deep Dive: Turning Findings into Action

Oct 28, 2016 |

GobiernoUSA, just like USA.gov, is part of a unique effort with a large mission—to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email sends, and contact center. One of the communication channels we focus a lot of attention on Read »

Expert Insight on Content Strategy and Structure for Future-Ready Content

Oct 25, 2016 |

We recently interviewed Sara Wachter-Boettcher, author of Content Everywhere: Strategy and Structure for Future-Ready Content. Sara, a frequent conference speaker, runs a content strategy consultancy, and is the co-author of Design for Real Life. She has extensive experience consulting with major brands, universities, agencies, nonprofits, and others to make their content more memorable, manageable, and Read »

Changing the Knowledge Management Tides and Why it Matters: The Federal HR Wiki

Oct 24, 2016 | , ,

Imagine this – a go-to member of your organization just retired, a furlough is approaching, and now no one knows what to do. What communications need to go out? Who is considered ‘excepted’? Can the daycare center stay open? In the absence of mind-melds, how do you make expert knowledge easily accessible to newer team Read »

The Essentials of an Editorial Calendar

Oct 24, 2016 |

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial Read »

Your First Thoughts on the Social Media Strategy

Oct 17, 2016 | , ,

This post is written by Jeannie Chen, Mary King, and Hilary Parkinson and is part of our ongoing series about our social media strategy. We welcome comments from staff, other cultural institutions, and the public, and will continue to update the strategy as a living document. When we introduced NARA’s new social media strategy in August, Read »

Near… FAR… Wherever you are….

Oct 6, 2016 |

The U.S. General Services Administration (GSA) made history today by releasing the first ever iBook version of the Federal Acquisition Regulation (FAR). And while a tome about the complex rules governing the federal government’s purchasing process may not sound like a bestseller, the FAR is essential reading not just for federal contracting officers and federal Read »

Ideas on How to Keep Your Citizens Informed

Oct 3, 2016 |

As localities struggle with issues such as the Zika virus and the Opioid epidemic, gathering and disseminating trustworthy information can be daunting. But one group of Federal agencies and offices have come together to create a free and easy way to incorporate public health web content, images, video, microsites, data, and infographics into other sites, Read »

Creating Wall-Sized Interaction at the Smithsonian’s National Air and Space Museum

Sep 30, 2016 |

As any experienced retailer will tell you, the customer experience begins at the store entrance. Note the friendly Walmart greeter, the approachable minimalism of an Apple Store, and the calculated whimsy of Anthropologie. Store designers understand that a customer’s decision to make a purchase is often made within seconds of entering. The same holds true Read »

The New Vote.gov: Leaner, Faster and Multi-Lingual

Sep 28, 2016 |

One year ago this week, we launched vote.gov (also known as vote.usa.gov). It’s a concise and simple site with a single mission: direct citizens through the voter registration process as quickly as possible. It was created by a joint team of USA.gov staffers and Presidential Innovation Fellows, all of whom work within the General Services Read »

Webinar Recap: Snaps and Stripes—Sharing Public Service Stories with Snapchat

Sep 27, 2016 |

What does Snapchat, the disappearing message-and-video platform most used by teenagers, have to do with government outreach and communications programs? Well, Snapchat has quickly become an incredibly effective digital storytelling medium, and content creators across multiple government agencies have adopted it as an important part of their programs. A recent New York Times article described Read »

The Content Corner: Recapping Content Marketing Trends in 2016—How Have We Stacked Up?

Sep 26, 2016 |

Earlier this year, it was predicted that content marketing would become even more important due to its ability to enhance not just visibility, but also increase engagement with customers—who could, in turn, become great promoters of your content. Needless to say, much of our time these days as communicators is spent on developing, distributing, maximizing, and Read »

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