Content Strategy

Building Trust with Users Through Open Communication and Feedback

Jun 13, 2019 |

A look at how FEMA responds to user needs and bugs in their app development. Read »

Building Trust with Users Through Open Communication and Feedback

Redesigning an Intranet Site: Final Stages, Launch, and Lessons Learned

Mar 7, 2018 |

Helpful lessons from the National Center for Complementary and Integrative Health (NCCIH) on the redesign of an intranet. Read »

Redesigning an Intranet Site: Final Stages, Launch, and Lessons Learned

A Conversation With ITIF About the State of Federal Government Websites

Sep 20, 2017 |

Since it’s been nearly six months since their report was released, we wanted to check in with ITIF and see what they’ve learned, what they’ve heard from agencies and what their future plans are to build on this research. Read »

A Conversation With ITIF About the State of Federal Government Websites

CFPB Serves up Financial Tips to Seniors

Sep 11, 2017 |

The Consumer Financial Protection Bureau and Meals on Wheels America have created multilingual educational resources about financial scams that target the elderly which can be easily distributed to seniors in the communities they serve, and downloaded or ordered in bulk for free by the general public. The Consumer Financial Protection Bureau’s (CFPB) Consumer Education & Read »

CFPB Serves up Financial Tips to Seniors

HIV.gov’s 6 Ways to Stay Social Media Savvy

Aug 31, 2017 |

This post was originally published on the HIV.gov blog. Editor’s Note: At HIV.gov, our team calls include a weekly update on digital trends. These updates allow us to stay current and inform our work. We recently asked HIV.gov’s former digital strategist to suggest ways our HIV partners can stay up to date with social media trends. Read »

HIV.gov’s 6 Ways to Stay Social Media Savvy

Making World War I Relevant Today: Are WWI Propaganda Posters the Original Meme?

Jul 5, 2017 |

Merriam-Webster officially defines a meme as “an idea, behavior, style, or usage that spreads from person to person within a culture.” But these days, most of us think of memes as those viral posts online that convey a message using a photo with text. They range from funny to serious to offensive, and everything in Read »

Webinar Recap: Plain Language Action and Information Network (PLAIN) June Meeting

Jun 30, 2017 |

This month’s Plain Language of Community Practice meeting featured Katherine Spivey’s presentation, Plain Language Spectrum: Every Step Counts! In this highly useful DigitalGov University (DGU) webinar, she explains how you can move forward with plain language even when you don’t have permission to edit copy, followed by a half hour Q & A session. Many Read »

Build Your Audience by Hosting a Twitter Chat

May 1, 2017 |

Twitter is more than just a platform for sharing news and updates: it can be a tool for directly communicating with your community and understanding what is important to them. One way you can connect with your Twitter audience is by hosting a Twitter Chat. They can be a good way to discuss key topics, Read »

New ITIF Report Inspires a Closer Look at Website Performance and Security—Here Is Where to Begin

Mar 24, 2017 |

The Information Technology & Innovation Foundation (ITIF) recently published a report, Benchmarking U.S. Government Websites, that looks at the performance, security, and accessibility of the top 297 government websites. ITIF is a think tank in Washington, D.C. whose mission is to formulate, evaluate, and promote policy solutions that accelerate innovation in technology and public policy. Read »

How to Tell the World War I Story: Make it Personal

Mar 9, 2017 |

We naturally gravitate towards story-telling. It’s part of our human nature that began thousands of years ago, well before the written word. We want to pass down our history and cultures, and we do this by telling stories because they resonate with us. Stories tap into our emotions. They make us feel. They move us Read »

Becoming an Influencer with Your Audience: Quality vs. Quantity of Content

Mar 6, 2017 |

Regardless of the platform, industry or niche, you became a social media influencer in one of two ways: adopting early or promoting great content. Early adopters are willing to gamble on a new platform, try an untested strategy or set precedent for other users. The risk is in the understanding that they could fail publicly. Read »

In a Marketing Minute: Connecting Teams, Promotions, and Ideas

Dec 5, 2016 |

Every first week of every month, USAGov’s marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act Read »

FIPNet Digital Imaging Partner Guidance Now Available

Dec 2, 2016 |

Guidance for Contributing Digital Content to FDsys (govinfo) is now available on FDLP.gov. Federal Information Preservation Network (FIPNet) digital imaging partners now have guidance documentation for creating and contributing digitally-imaged U.S. Government content to Federal Digital System (FDsys)/govinfo*. The guidance specifications are based on current best practices from the Federal Agency Digitization Guidelines Initiative and Read »

Lessons Learned: Evaluating Video Content

Dec 1, 2016 |

If you were to perform research on the value proposition of training videos, you would notice that opinions are split on their efficacy. Despite all the tools that are out there that can help you evaluate video quality, views, and drop-off, there are some things that should be considered in the analysis of your organization’s Read »

Understanding Twitter Quality Filters for Content Strategy

Nov 25, 2016 |

In a move to win back users and improve the company’s image, Twitter introduced quality filters in August. They followed this move in November with an option to mute certain words. These changes will have larger ramifications for federal agencies, who will need to focus on quality of content in order to retain their audience Read »

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