How government agencies blog has come a long way in the past decade. As we welcome 2016, here is a look at how the White House, NASA and the Department of the Interior run their blogs and share content. White House: Blog Less, Empower More When you go to WhiteHouse.gov, their blog is featured prominently as a main source of news for the administration. It’s not just a repository for past Administration actions, it’s a dynamic and responsive site to help connect Americans with opportunities to engage on the issues of the day, his schedule, and news from the President and his senior officials.
Several months or so ago, I raised the question of whether you and your agency should be podcasting. Incidentally, my post coincided with the launch of DigitalGov’s new podcast series. As I discussed in my previous post, the long-niche broadcasting format has continued to grow in popularity and success with popular podcasts such as NPR’s Serial and Marc Maron’s WTF podcast series that recently featured President Obama as a guest.
In the span of two days, I received as many emails from respectable content marketing blogs worrying about the dangers of machines taking the jobs of bloggers and other content creators. The man vs. machine dynamic has existed since the dawn of the industrial age, but is it finally reaching the point where a technology called Natural Language Generation (NLG) can replace humans in one of their last refuges?
Creative content can be found in all corners of the federal space. Recently, the Law Library of Congress blog, In Custodia Legis, and the United States Courts blog, The Third Branch News, were named to the ABA Journal “Blawg 100” out of 4,000 legal blogs eligible for selection. We wanted insight on their blogging success, so we spoke with Andrew Weber, Legislative Information Systems Manager for the Law Library of Congress.