Analytics

No Longer an Idea of the Future, Artificial Intelligence Is Here and You Are Probably Already Using It

Sep 15, 2016 |

It might surprise some of you to know that artificial intelligence (AI) is already in use and a routine part of our daily lives, but we leverage this technology when we use our smartphones or other devices to ask Apple’s Siri, Microsoft’s Cortana, Google Now, or Amazon’s Alexa a question to get the facts or data we Read »

Analytics Success Series: Federal Trade Commission

Sep 14, 2016 |

FTC’s Analytics Success: Making mission-related tasks easier for the user to find In the summer of 2015, members of the Federal Trade Commission’s Office of Public Affairs (OPA) Web team worked with their FTC colleagues to analyze Digital Analytics Program (DAP) Google Analytics data (onsite search queries, landing pages, pageviews, etc.) for FTC.gov. We found Read »

Webinar Recap: A Look At Google’s Media Tool and Platform Offerings

Sep 13, 2016 |

Suddenly, digital video is everywhere on your social timelines. As a government storyteller, you may be overwhelmed about all the tools available and all of the features each publishing platform has to offer. Facebook, Twitter and SnapChat all offer great video platforms that are free and easy to use, plus they make it easy for you to market to Read »

CSAT, NPS, and CES: 3 Easy Ways to Measure Customer Experience (CX)

Aug 5, 2016 |

Have you ever wondered how to measure a customer’s experience? I’ve thought about it, specifically about how to measure the experience with services from government agencies. This is a complex topic because government services can be vastly different from each other. These services range from: issuing fishing and hunting permits, social security benefits, unemployment insurance, Read »

The Content Corner: Quality Over Quantity—a Case for Long-Form Content

Jul 25, 2016 |

Content can be categorized in many ways. While breaking down your website analytics, pay a bit of extra attention to the difference between your short- and long-form content; you may find some interesting discoveries. Let’s first define the two terms: Short – Content that is generally created quickly, and consumed just as fast; e.g., tweets, Read »

Analytics Trainings: 2016 So Far

Jul 14, 2016 |

In 2016, the Digital Analytics Program (DAP) team has ramped up our training schedule. We appreciate all the DAP users that have attended our trainings and we’re happy to provide the material. We’ve had many users ask about video of our sessions, so we wanted to provide you with some of our recorded trainings from Read »

Trends on Tuesday: Adoption for Pokémon Go Mobile App Goes Crazy

Jul 12, 2016 |

Augmented Reality games have existed for years, but have mostly failed to catch a mainstream audience; Pokémon Go just changed all that this weekend. The game that launched early this month has exploded in popularity and is close to surpassing Twitter in daily active Read »

Exciting Additions to Analytics.usa.gov

Jun 17, 2016 | , , ,

We’ve expanded analytics.usa.gov to include 15(!) more agency-specific dashboard pages. We now offer agency-specific analytics data pages for a total of 25 major federal agencies, and each one is accessible from the dropdown menu at the top of the site. Read »

Google Analytics Download Data Lower Than Expected? Here’s Why (And How to Fix It)

Jun 14, 2016 |

What’s the best way to track file downloads in Google Analytics? Will the Digital Analytics Program (DAP) help me track PDF/.doc/.xls downloads? Are my download numbers accurate? Why aren’t my file downloads appearing in the web analytics data? The answers to these questions aren’t abundantly clear to even seasoned web analysts. But here’s the good news: Read »

Why Switching to HTTPS Will Make Your Analytics Better

Jun 6, 2016 |

Federal agencies are required to make all federal websites accessible through a secure, HTTPS-only connection by the end of the 2016 calendar year. What you might not have known is that the switch to HTTPS will improve your ability to track which sites are directing web traffic to yours. Recently, a federal colleague reached out Read »

Trends on Tuesday: What Kind of Apps Will Users Return To?

May 24, 2016 |

Flurry Analytics, a mobile application analytics company owned by Yahoo!, released a new report about app retention. Unless your app usage is around “gambling”—with cards (game apps), with your money (finance apps), with whether or not to bring an umbrella (weather apps), or with your health (fitness apps)—user retention and re-engagement is often a steep wall Read »

Kids.Gov Reenvisioned

May 23, 2016 |

At USAGov, we always put our customers first. In the wake of our rebranding efforts, our desire to create a positive user experience across the organization has pushed us to turn a scrutinous eye toward Kids.gov — a site focused on providing information and resources to parents, teachers, and kids. In a cross-organizational effort, individuals Read »

Additional Data Options With DAP

Apr 5, 2016 |

Agencies can participate in the Digital Analytics Program (DAP) by implementing the DAP script block. It’s a simple line of of code that enables you to take advantage DAP. Read »

Tag Management: A Digital Analyst’s Best Friend

Mar 31, 2016 |

Tag managers can assist in collecting valuable data about visits to your website. Here at CFPB, we use Google Tag Manager (GTM), which is a free tool that works in tandem with Google Analytics to record and send data on how users interact with your website on an aggregate level, including which pages they view, where they Read »

The Content Corner: Social Media Metrics and the Challenge of Effective Measurement

Mar 21, 2016 |

I’ve recently been required to focus more attention on social media from a federal agency standpoint and this has directly led to a greater consideration of content. One of my first steps was to begin sharing various forms of content and gauge the success of each type. In today’s post, I’ll share what I have Read »

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