Analytics

Webinar Recap: Measuring Your Mobile Users

May 15, 2017 |

In November 2016, the Office of Management and Budget (OMB) issued Memorandum M-17-06, “Policies for Federal Agency Public Websites and Digital Services,” which requires federal websites to incorporate the DAP’s JavaScript code for website analytics. Read »

New ITIF Report Inspires a Closer Look at Website Performance and Security—Here Is Where to Begin

Mar 24, 2017 |

The Information Technology & Innovation Foundation (ITIF) recently published a report, Benchmarking U.S. Government Websites, that looks at the performance, security, and accessibility of the top 297 government websites. ITIF is a think tank in Washington, D.C. whose mission is to formulate, evaluate, and promote policy solutions that accelerate innovation in technology and public policy. Read »

Letting Go of 85 Percent of Our Email Subscribers

Mar 13, 2017 |

Late last year, Business.USA.gov (BUSA) began transitioning its web presence to USA.gov and with its content, came its social media and email accounts. While transferring ownership of a Twitter account is fairly easy to do from a technical standpoint, transferring email ownership and tools is not. We had to tackle Read »

Automatic HTTPS Enforcement for New Executive Branch .Gov Domains

Jan 19, 2017 | ,

HTTPS is a necessary baseline for security on the modern web. Non-secure HTTP connections lack integrity protection, and can be used to attack citizens, foreign nationals, and government staff. HTTPS provides increased confidentiality, authenticity, and integrity that mitigate these attacks. In June 2015, the White House required all new federal web services to support and Read »

DigitalGov University in Review: 2016 Training Trends

Jan 11, 2017 |

DigitalGov University (DGU), the events platform for DigitalGov, provides programming to build and accelerate digital capacity by providing webinars and in-person events highlighting innovations, case studies, tools, and resources. Thanks to your participation, DGU hosted over 90 events with 6,648 attendees from over 100 agencies across federal, tribal, state, and local governments. Read »

The Data Briefing: Four Steps to Becoming a Data-Driven Organization

Nov 9, 2016 |

As the Federal government agencies begin the digital transformation journey, becoming a data-driven organization is even more vital. What does it mean to become a data-driven organization? According to one definition, “[a] data-driven company is an organization where every person who can use data to make better decisions, has access to the data they need Read »

Applying Customer Service Metrics to Improve Customer Experience (CX)

Nov 3, 2016 |

Lately, I’ve looked at how a government agency measures a customer’s experience. It’s such a complex topic that I would need more than one blog to discuss the nuances behind it. In my last blog, I examined and brokedown three types of customer service metrics: customer satisfaction (CSAT), Net Promoter Score (NPS), and Customer Effort Read »

Social Media Data Deep Dive: Turning Findings into Action

Oct 28, 2016 |

GobiernoUSA, just like USA.gov, is part of a unique effort with a large mission—to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email sends, and contact center. One of the communication channels we focus a lot of attention on Read »

Dear Search: Reading Between the Lines of Search Data

Oct 21, 2016 |

Welcome to the first Dear Search article, an occasional series where the DigitalGov Search team addresses common search questions. Dear Search, Right now, I am building up user research services that can be offered to product owners on a regular or as-needed basis. So, being able to look at search trends and offer advice to Read »

Analytics Success Series: USA.gov

Oct 17, 2016 |

USA.gov’s Analytics Success: using analytics data to inform design and responsivity to create a better experience for the user Last year, the USA.gov team found themselves facing a challenge. We were in need of a new content management system for our websites, USA.gov and Gobierno.USA.gov, which help people find and understand the most frequently requested Read »

What Is Static Source Analysis?

Oct 14, 2016 |

In software development, we use a variety of techniques to help us understand the software we’ve written, whether it works as expected, and whether it will be easy to maintain over time. One of the techniques we use is called static source analysis, and it can tell us a lot about the maintenance requirements of Read »

The New Vote.gov: Leaner, Faster and Multi-Lingual

Sep 28, 2016 |

One year ago this week, we launched vote.gov (also known as vote.usa.gov). It’s a concise and simple site with a single mission: direct citizens through the voter registration process as quickly as possible. It was created by a joint team of USA.gov staffers and Presidential Innovation Fellows, all of whom work within the General Services Read »

Our New Center for Enhanced Analytics

Sep 22, 2016 |

Analytics and “big data” seem to be the next frontier in a number of arenas. Data researchers can use the large, real-time data sets that are available today to facilitate scientific discovery, improve the flow of traffic, and increase energy efficiency, among many other things. Last year, the White House appointed the first federal Chief Read »

Analytics Success Series: Health Resources & Services Administration

Sep 20, 2016 | , ,

Health Resources and Services Administration’s Analytics Success: Using Analytics to Reduce Content and Improve User Experience Unlike out-of-town guests, you want your web visitors to stick around. So, if your site continues to see a bounce rate that stubbornly refuses to drop—it’s time to make some changes. That’s exactly what happened to the Health Resources Read »

Analytics Success Series: USAJOBS

Sep 15, 2016 | ,

USAJOBS’ Analytics Success: using analytics to create accurate testing strategies. Accurate testing strategies are crucial to ensure quality products. Hi-fidelity approaches ensure QA efforts are testing in a true-to-life manner, similar to real-world users. Inaccurate, lo-fidelity testing can miss situational bugs that become showstoppers in production. USAJOBS is leveraging the Digital Analytics Program (DAP) to Read »