Analytics

Analyzing Web Metrics for Federal Privacy Professionals

Feb 19, 2019

For this event, DAP has partnered with the fine folks who run the Federal Privacy Council's Tech Tuesday Series to teach us how to measure, analyze, and improve experiences for users visiting privacy pages on your agency websites. Read »

DAP Learning Series: Basics of A/B Testing Part 2

Nov 7, 2018

We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing. Read »

DAP Learning Series: Basics of A/B Testing Part 1

Nov 1, 2018

We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing. Read »

DAP Learning Series: Creating Goals and Conversions

Oct 17, 2018

This online event will cover the Goals feature in Google Analytics. Read »

DAP Learning Series: Writing Custom JavaScript for Tag Managers

Sep 20, 2018

This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience Read »

DAP Learning Series: An Introduction to the Basics

Aug 15, 2018

This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data. Read »

DAP Learning Series: Analytics and Accessibility

Jul 18, 2018

This online event will cover how to check if behaviors change when people are using keystrokes to click, which might give insight into how users with disabilities interact with your site Read »

New USAGov Program Aims to Help Agencies Market Within the Federal Government

Apr 2, 2018 |

The Outreach and Marketing team from USAGov helps agencies amplify their key messages through a variety of channels. Read »

New USAGov Program Aims to Help Agencies Market Within the Federal Government

The Value of Federal Government Data

Mar 14, 2018 |

Dr. Bill Brantley covers the application of infonomics as a way to help agencies to measure and use data for organizational innovation and digital transformation. Read »

The Value of Federal Government Data

Using Journey Mapping to Streamline Processes Across Agencies

Feb 5, 2018 |

Summary of an agency information sharing exercise to improve the customer experience for newly naturalized citizens attempting to travel abroad. Read »

Using Journey Mapping to Streamline Processes Across Agencies

Making Customer Satisfaction Data Actionable at the Peace Corps

Jan 30, 2018 |

Learn how measuring customer experience helped inform and guide website development at Peace Corps Read »

Making Customer Satisfaction Data Actionable at the Peace Corps

USA.gov and GobiernoUSA.gov Measure Content Efficiency With New KPI Metric

Sep 12, 2017 |

This post was originally published on the USAGov blog. Read »

2016/2017 Mobile Analysis: Mobile Device Trends on Government Websites

Aug 14, 2017 |

We’d like to thank each agency and sub-agency for their partnership and participation in the Digital Analytics Program (DAP). The data below represents a view from over 4,500+ executive branch websites and the analysis we conducted wouldn’t be possible without you. Since the introduction of the iPhone a decade ago, smartphone and tablet usage has Read »

Check out Data.gov’s New Metrics Page

Aug 4, 2017 |

Data.gov recently updated its Metrics page to provide greater detail and transparency to the progress of the Data.gov catalog. Data.gov is primarily a metadata catalog, providing information about, and links to, open datasets made available by federal agencies and participating non-federal sources such as state, county, and city Read »

Webinar Recap: Measuring Your Mobile Users

May 15, 2017 |

In November 2016, the Office of Management and Budget (OMB) issued Memorandum M-17-06, “Policies for Federal Agency Public Websites and Digital Services,” which requires federal websites to incorporate the DAP’s JavaScript code for website analytics. Read »

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