Hurricane Ian Guidance for U.S. Government Websites and Social Media

Addressing web and digital communications related to Hurricane Ian

In response to Hurricane Ian, the U.S. Department of Homeland Security (DHS) is issuing guidance for the coordination of Federal web and social media communications related to this incident.

This authority for this action comes from Emergency Support Function 15 (ESF-15 - Public Affairs – Annex R) of the National Response Framework where, during incidents of national significance, DHS has the authority to coordinate all U.S. government communications.

On September 28, 2022, in conjunction with the Federal Web Council, DHS activated ESF-15 for Federal web and social communications to support the national response to Hurricane Ian.

Note

All Federal agencies are required to follow this guidance.

In Brief

Federal agencies with a role in the response effort should stand up an agency.gov/hurricane-ian or agency.gov/ian page. That page should link to the two primary lanes of communication:

  1. What DHS and Federal Emergency Management Agency (FEMA) Are Doing
  2. What the U.S. Government Is Doing

Action

When distributing materials related to Hurricane Ian, please include links to these two lanes on all materials.

Action

When posting information to your agency website, please only post information related to your individual agency. Then, link to the authoritative information from other government agencies that is related to your agency mission or ”lane.” Do NOT copy and paste content from other agencies or websites onto your site.

Coordinate emergency response-related web and digital communications with your Federal Web Council representative.

Lanes of Communication

What DHS and FEMA Are Doing

https://www.fema.gov/hurricane-ian
Spanish: https://www.fema.gov/huracan-ian

FEMA has established a landing page on FEMA.gov with the latest information from FEMA and DHS on the storm. The page is currently promoting response and recovery information and serves as a clearinghouse for related information from DHS. The page is located at https://www.fema.gov/hurricane-ian and is available in multiple languages.

What the U.S. Government Is Doing

https://www.usa.gov/hurricane-ian
Spanish: https://www.usa.gov/espanol/huracan-ian

GSA has created a landing page on USA.gov for government-wide information related to Hurricane Ian activities. The page is being populated now — if you have materials from your agency that need to be added to the page, please email usagovemergency@gsa.gov and they will coordinate posting. USA.gov can support both English and Spanish content. The page is located at https://www.usa.gov/hurricane-ian, and the Spanish page is at https://www.usa.gov/espanol/huracan-ian.

Action

Send the title and URL for any Hurricane Ian related materials posted on your agency website to usagovemergency@gsa.gov.

Social Media Guidance

Follow the following handles and retweet and share information relevant to your agency.

Action

Follow and retweet the above accounts from your agency social media accounts as appropriate.

Action

If you have content that you would like FEMA to amplify, please forward the link to FEMA-ESF15-Coordination@fema.dhs.gov.