In response to the Hawaii wildfires that began on August 8, 2023, the U.S. Department of Homeland Security (DHS) is issuing guidance for the coordination of federal web and social media communications related to this incident.
The authority for this action comes from Emergency Support Function 15 (ESF-15 - Public Affairs – Annex R) of the National Response Framework where, during incidents of national significance, DHS has the authority to coordinate all U.S. government communications.
On August 15, 2023, in conjunction with the Federal Web Council, DHS issued ESF-15 guidance for federal web and social communications to support the national response to the Hawaii wildfires.
NoteAll federal agencies are required to follow this guidance.
ActionNOTE: Use the phrase “Hawaii wildfires” instead of “Hawaiian wildfires” to be respectful of Hawaii’s culture and history. The term “Hawaiian” should only be used to refer to the islands’ Indigenous people.
Federal agencies with a role in the response effort should stand up an
agency.gov/hawaii page. That page should link to the two primary lanes of communication:
- What DHS and Federal Emergency Management Agency (FEMA) are doing
- What the U.S. government is doing
ActionWhen distributing materials related to the Hawaii wildfires, please include links to these two lanes on all materials.
ActionWhen posting information to your agency website, please only post information related to your individual agency. Then, link to the authoritative information from other government agencies that is related to your agency mission or ”lane.” Do NOT copy and paste content from other agencies or websites onto your site.
Coordinate emergency response-related web and digital communications with your Federal Web Council representative.
Lanes of communication
What DHS and FEMA are doing
FEMA has established a landing page on FEMA.gov with the latest information from FEMA and DHS on the disaster. The page is currently promoting response and recovery information and serves as a clearinghouse for related information from DHS. The page is located at https://www.fema.gov/hawaii-wildfires and is available in multiple languages.
What the U.S. government is doing
GSA has created a landing page on USA.gov for government-wide information related to Hawaii wildfires activities. The page is being populated now — if you have materials from your agency that need to be added to the page, please email email@example.com and they will coordinate posting. USA.gov can support both English and Spanish content. The page is located at https://www.usa.gov/hawaii-wildfires, and the Spanish page is at https://www.usa.gov/es/hawaii-incendios-forestales.
ActionSend the title and URL for any Hawaii wildfires related materials posted on your agency website to firstname.lastname@example.org.
Social media guidance
Follow the following handles and retweet and share information relevant to your agency.
- Maui County, HI | Official Website
- Maui Emergency Management Agency | Maui County, HI - Official Website
- County of Maui (Facebook)
- @Maui_EMA (Twitter)