Blogs

Guest post by Brenda Wensil, Chief Customer Experience Officer for Federal Student Aid. Established in late 2010, FSA’s Customer Experience Office is responsible for identifying, measuring and reporting customer expectations and satisfaction with the financial aid services and products offered at Federal Student Aid. In my last post,

September is National Preparedness Month and there are a number of government mobile products to help you prepare for emergencies. FEMA‘s mobile app contains preparedness information for different types of disasters, an interactive checklist for emergency kits, a section to plan emergency meeting locations, information on how to stay safe and recover after a disaster, a

Looking to jumpstart your mobile website development? Check out the Web Experience Toolkit (WET) available on the Mobile Code Sharing Catalog. The toolkit includes reusable components for building and maintaining innovative Web sites that are accessible, usable, and interoperable. Developed as a collaborative open source project by the Government of Canada, the WET has reusable

A sure way to annoy employees is to never share what executives discuss or decide until a new mandate lands on the organization’s collective head. While senior leaders should expect some privacy in decision-making and debate, they should also expect to openly hold themselves accountable and to make sure their employees know where the

From the time they can grasp an object in their hands, children are reaching for electronic gadgets of all kinds—particularly our smartphones and tablets. The early adoption of mobile is growing each year as evidenced by this infographic from EveryDayFamily.com. 30 percent of 2- to

Guest post by Brenda Wensil, Chief Customer Experience Officer for Federal Student Aid (FSA). Established in late 2010, FSA’s Customer Experience Office is responsible for identifying, measuring and reporting customer expectations and satisfaction with the financial aid services and products offered at Federal Student Aid. The launch of StudentAid.gov in July 2012,

Following up on their mobile website, the Social

A few weeks ago, the Go.USA.gov URL shortener introduced several new features to improve the user experience. Go.USA.gov now offers users faster speeds and downloadable metric information about their links. The service, which launched in 2009, gives government agencies the ability to provide trustworthy shortened links to their audience. Just

A recent survey of 100 retailers by EPiServer found that 46 percent of those with a mobile strategy in place and 74 percent of those planning to launch one soon said they are using mobile primarily to increase customer loyalty or provide a more personalized experience for

The Digital Analytics Program (DAP) is delighted to announce the launch of a DAP user group and new training program. These initiatives will support DAP users in getting the most from their implementation. The kick-off for this user group will be on Thursday, September 12, 2013, when we will

Usability and accessibility are slightly different lenses to assess user experience. It is possible to be strong in one area and weak in the other. Using either approach alone could result in an inaccurate view of your site’s user experience. Evaluating your website with both usability and accessibility in mind gives all users the best

The General Services Administration has made a mobile version of its eBuy website. The mobile site provides ease of access to small

Mobile Marketing Watch released an article explaining why it is important for the workplace to be making the move to mobile. When it comes to marketing, it is essential to understand your customer and be easily discoverable or else your product will go unseen.

You have started developing your mobile product, but you may be wondering what and how to test. As with any form of software development, mobile testing should be done intermittently throughout all development stages. This article was developed as part of the Mobile Application Development Program to provide agencies with some general testing strategies, types,

The United States Environmental Protection Agency (EPA) has upgraded its ‘How’s My Waterway?’ website into a responsive design website, meaning it

Latinos appear to be adapting to mobile technology faster than other groups, according to Mobile Future. They are ahead of the average U.S. population in several key categories, such as: 47% of Latino adults have embraced wireless exclusively versus 34% of all U.S. adults

See how a shift in consumer behavior during the last few years lead to the responsive redesign of USA.gov and GobiernoUSA.gov.

In May, NASA released the Space Place Prime app for both iPhone and iPad. This app’s target audience is not only kids, but for teachers, parents, and all space enthusiasts. Based on NASA’s website, The Space Place, this app presents

Since the launch of Next.Data.gov, your help and ideas have made it possible to make two updates to the site. We’re naming these biweekly releases after the presidents so the one that launched this week is the Adams Release. We’re pleased to announce that much

Agencies discuss how to make social media programs more sharable and engaging.