Social Media

Federal Social Media Week 2020!

Monday, December 07, 2020 2:00 PM – 3:00 PM ET

Hosted by Digital.gov and the Social Media Community of Practice

Join SocialGov for a week of afternoon sessions on all things federal social media! We’ll be hearing from the best federal government accounts on how they get the job done in the most creative, engaging way possible.

Session One

Monday, December 7, 2:00 pm - 2:45 pm, ET

When Is the Best Time To Tweet?

When’s the best time to tweet? The USAGov team behind @USAGovEspanol experimented with Twitter to ensure they’re reaching the right people at the right time with valuable content. Hear some takeaways and lessons learned in rethinking the team’s strategy.

In this session you will hear from the following speakers:

  • Carolina Landsberger and Andres Quinones Ortiz, USAGov Outreach Team, U.S. General Services Administration (GSA)

Session Two

Tuesday, December 8, 2:00 pm - 2:45 pm, ET

TSA’s Quest to Determine the Cutest Canine

The best things on the internet are dogs and babies, and the Transportation Security Administration (TSA) decided to focus on dogs with their second annual TSA Cutest Canine contest! Join social media expert Sara Eckert to learn more about TSA’s successful campaign and some valuable lessons learned.

In this session you will hear from:

  • Sara Eckert, Social Media Strategist, Social Media Branch, Strategic Communications and Public Affairs, TSA

Session Three

Wednesday, December 9, 12:00 pm -12:45 pm, ET

5 Insider Secrets to Email Marketing

Members of GSA’s Office of Strategic Communication, Centers of Excellence, and GSA IT join us to share their successes with email marketing. Get some insider tips on increasing engagement, newsletter design, promoting social media, and more. 

In this session you will hear from the following speakers:

  • Gabrielle Perret, Senior Media Advisor, GSA
  • Peter Lenentine, Director of User Experience & Usability, GSA
  • Victoria Wales, Strategic Outreach Specialist, GSA

Session Four

Wednesday, December 9, 3:00 pm - 3:45 pm, ET

What’s New and Interesting in Podcasting

Tanner Iskra, podcast expert and host of the U.S. Department of Veterans Affairs’s popular “Borne the Battle” podcast, will be talking about what’s new in podcasting styles, his philosophy on video in podcasting, the podcast award show landscape, interagency cooperation, and more in what will surely be an interesting discussion! 

In this session you will hear from:

  • Tanner Iskra, video producer and host of the VA’s “Borne the Battle” Podcast, VA

Session Five

Thursday, December 10, 2:00 pm - 2:45 pm, ET

Posting Travel Content When No One is Traveling

Hear how the U.S. Department of State’s TravelGov team has adapted their Instagram strategy with travel being restricted during COVID-19! 

In this session you will hear from the following speakers:

  • Alyssa Zalenski, Digital Content Manager, Bureau of Consular Affairs

Session Six

Thursday, December 10, 3:00 pm - 3:45 pm, ET

How To Engage Your Audience Like a Marine

Join Chief Warrant Officer Bobby Yarbrough who runs the Marine Corps Recruit Depot Parris Island, S.C. Facebook page for an interesting conversation on how he engages his audience, strategy for addressing comments, develops content, and more.

In this session you will hear from:

  • Chief Warrant Officer Bobby Yarbrough, Marine Corps Recruit Depot, Parris Island, South Carolina 

Session Seven

Friday, December 11, 1:00 pm - 2:00 pm, ET

Using Social Media Influencers in the Federal Government

Join the experts at the U.S. Consumer Product Safety Commission and Census Bureau to hear about their success using social media influencers to engage their audiences. They will be discussing how they worked this through the approval chains at their agencies, how they found and booked influencers, campaign results, and more.

In this session you will hear from:

  • Kendall B Johnson, Executive Director, 2020 Census Integrated Communications Contract PMO, Communications Directorate, U.S. Census Bureau
  • Briana D Kaya, Deputy Division Chief, Center for New Media & Promotion, U.S. Census Bureau
  • Yolanda Byrd, Deputy Chief in the Promotions Branch, Center for New Media & Promotions