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SocialGov Talks: Leveraging Pop Culture With Paul Lester of the DOE

Thursday, August 29, 2019 1:00 PM – 2:00 PM ET

Zoom

Register 2019-08-29 01:00 PM 2019-08-29 02:00 PM America/New_York SocialGov Talks: Leveraging Pop Culture With Paul Lester of the DOE Learn from a social media expert at Department of Energy how to use pop culture references as a jumping off point to talk about your agency’s work. Event Page: https:/event/2019/08/29/socialgov-talks-leveraging-pop-culture-with-paul-lester-doe/ DigitalGov digitalgov@gsa.gov

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Join Paul Lester, Digital Content Specialist for the Department of Energy (DOE), to discuss how DOE leveraged the popular TV show, “Stranger Things” as a conversation starter about the agency’s mission and work using digital media (social media, blog, podcast, etc.). Mr. Lester will also discuss how he got management buy-in to use a pop culture phenomenon to promote the agency’s work.

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Paul Lester, Digital Content Specialist for the Department of Energy

Paul Lester is a digital content specialist in the Department of Energy’s Office of Public Affairs. Paul was born in Ohio but spent most of his life in Florida, where he worked as a news researcher-slash-archivist and online editor for the Orlando Sentinel.

He moved to Washington in 2008 for a web editor role with The Guardian before working as a contractor for the Wind and Water Technologies Office, the Small Business Administration, and DOE’s Office of Energy Efficiency and Renewable Energy. Paul joined the Energy.gov team in March 2015, contributing to Energy Blog and assisting with managing the Energy Department’s social media channels. When he’s not in the office, Paul can be seen slowly running around D.C. training for his next half marathon.


This SocialGov Talk is hosted by SocialGov, the federal government’s social media Community of Practice (CoP). SocialGov has over 1,200 members from 90+ departments and agencies across the federal government. 

Our team will send a reminder email prior to the event that includes your link to join the video. 

This event will be held over Zoom (see the Zoom computer and device requirements, and FAQs). You can download Zoom Client for Meetings to install the Zoom web browser client beforehand.

Questions about this event or future events? Send them to digitalgovu@gsa.gov

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