DAP: Digital Analytics Program

The Digital Analytics Program (DAP) offers advanced, easy Web analytics to federal agencies. The program is a hosted shared service provided by GSA’s Technology Transformation Service. On November 8, 2016, the Office of Management and Budget (OMB) released a memorandum on Policies for Federal Agency Public Websites and Digital Services, which requires federal agencies to implement the DAP javascript code on all public facing federal websites.

A screen capture of the Digital Analytics Program (DAP) analytics.usa.gov website dashboard, showing that 143,619 people were visiting government websites at that moment.

A screenshot of analytics.usa.gov; not real-time results.

The program consists of:

Benefits and Features

No-cost, hosted website analytics

  • Provides comprehensive, easy-to-use analytics for every section of your online presence.
  • Delivers broad overviews and in-depth insights that apply to programs across your agency.
  • Scalable to handle a broad range of .gov sites (large and small).
  • Allows instantaneous access to a targeted set of critical performance data.
  • Meets agency compliance with OMB reporting on the 10 Minimum Common Baseline Performance Metrics for Milestone 8.2.
  • Hosted service by GSA avoids duplication of agencies purchasing the same tool and going through separate procurements.

Quick, reliable, and secure infrastructure

  • Delivers instant analytics for up-to-the minute site awareness.
  • GSA’s signed Terms of Service agreement provides legal framework for using the tool.

Data insights across agencies

  • Using a common analytics tool across federal agencies will deliver an unprecedented, government-wide view of how well agencies serve their customers through the Web.
  • Participation from 45 agencies offers data from a variety of types of websites within government. See agency participation at pulse.cio.gov.
  • Making analytic data more accessible will create new possibilities for agencies to collaborate to improve services.

Participating in the Program

Any federal agency can sign up to use the common Web analytics tool. Here’s how it works:

  • Agencies define a DAP point of contact.
  • GSA will send the agency point of contact a short, sign-up form to register their agency and work with them to implement the common page tag code.
  • GSA will provide implementation support, access to training, and other resources to agency points of contact.
  • If you don’t have an identified point of contact, send us an email.

Gaining access to DAP

If your agency participates in the program, you can request access to the data by emailing us. We’ll send you instructions and a short registration form, and notify your agency POC. After you complete the form, we’ll grant you access and get you started!

You can view the most common questions about the program and learn more about incorporating the Digital Analytics Tool into your current metrics program.

Contact Us

Email the Digital Analytics Program

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