Open to the public.
To join, email email@example.com with nothing in the subject.
We believe A/B testing is the core to a continuous optimization strategy for delivering the best customer experiences by iteratively improving customer interactions. Our goal is to encourage data-driven decisions and foster a community to share best practices, tips, and support.
How to join
To join, send an email to: firstname.lastname@example.org
What we do
The A/B Testing Community of Practice organizes meetings to discuss the latest in A/B testing. We invite guest speakers, share case studies, explore new tools, and provide support for new and current members trying to grow their A/B testing practice and knowledge.
Who we are
The A/B Testing Community of Practice started with a team at the Consumer Financial Protection Bureau (CFPB), circa 2016. We were inspired by what we’d learned from our own tests that, and see what we could learn from case studies outside CFPB. We are driven to foster a group that can share their experiences and learn from one another.
- Kelley Holden, works at the CFPB as a Digital Analytics Program Manager on the Data Science and Analytics team. She has worked on multiple projects that include SEO strategy, A/B and RCT testing, web analysis, analytics visualizations, data science, and user behavior analysis.
- How To Navigate Challenges To Successfully A/B Test Your Emails (01/11/2021)
- Short Case Study: A/B Testing for Data-Driven Design (06/23/2020)
- An Introduction to the A/B Testing Community of Practice (11/19/2019)
- DAP Learning Series: Understanding When to Use Sessions vs. Unique Pageviews (03/20/2019)
- DAP Learning Series: Basics of A/B Testing Part 2 (11/07/2018)
The Communities of Practice are hosted by digital.gov, a service of the Technology Transformation Services (TTS) within the General Services Administration (GSA). GSA is a federal agency subject to the Freedom of Information Act (FOIA) and must comply with requests for records made under FOIA. As a result, all communications made on this Communities of Practice LISTSERV are subject to release under FOIA.
When participating in this CoP, follow Digital.gov Community Guidelines.
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