UX

Create user-focused content and designs, and make government information accessible to people with disabilities.

The Content Corner: Good UX Needs Good Content

Nov 23, 2015 |

As DigitalGov focuses on user experience this month it is good to remember one harsh truth: You cannot have a good user experience with bad content. It is important to keep a “content first” strategy in place during any website redesign or new site development. It is so easy for the various disciplines involved in Read »

UX vs. CX: What’s the Dif? Part 2

Nov 20, 2015 |

In honor of World Usability Day, which happened on November 12, we’d like to demystify two extremely important and oft-confusing acronyms—CX and UX. Customer Experience (CX) and User Experience (UX), while related, focus on different aspects of service delivery. Read »

How to Use Remote Data Strategically in UX

Nov 17, 2015 |

One of the challenges UX practitioners can face is how to communicate much of the data that’s out there. The key word is “communicate.” Since many of us are used to qualitative findings, making the jump to “hard data” can be a challenge. There are tools out there that make this easier, but we still Read »

How UX Effects Change in Government—One Test, One Customer Survey at a Time

Nov 9, 2015 |

Over the past few years, many agencies have learned how to do user experience (UX) with few resources. And while that’s still a problem at many agencies, many UX initiatives have been gaining momentum and attracting new stakeholders. Federal-wide efforts like the Social and Behavioral Sciences Team (SBST) and the U.S. Digital Service’s (USDS) promotion Read »

Gov Analytics Breakdown #2: Mobile Is Bigger than Ever

Oct 21, 2015 |

A review of the Digital Analytics Program (DAP) data confirms what many are already saying: Content is being viewed on mobile devices more than ever before, and the percentage of sessions via mobile devices is growing. Three things are evident when looking at the breakdown of sessions on federal government websites across device types over the Read »

National Customer Service Week Is Over, but Our Work Is Not!

Oct 20, 2015 |

Get your customer personas right, and you will improve the customer experience (CX) for the rest of your audience. That’s advice Rick Parrish from Forrester Research gave in response to an audience question during the September 29 DigitalGov University webinar on the state of CX in the federal government. Your key customers are those that are most important to the organization, and often most Read »

Why Your User Experience Must Include Design for Accessibility

Oct 16, 2015 |

Too often, usability and accessibility are confused with each other by our clients (stakeholders). They shouldn’t be, because while they are related, they are very different. So, how do you bring these two concepts together? They should really be working side-by-side throughout the ENTIRE process. This might seem like a no-brainer but it can be Read »

Gov Analytics Breakdown #1 – Browsers: Chrome Takes the Cake

Oct 15, 2015 |

If you were visiting a federal government website two years ago, the best odds were that you’d have been using Internet Explorer as your Internet browser. But today, that’s no longer the case. Within just the last year, Chrome has taken over the top spot as the browser most used to view federal websites, according to Read »

How a Two-Day Sprint Moved an Agency Twenty Years Forward

Sep 21, 2015 |

At 18F Consulting, we experiment with ways to empower agencies to build cost-efficient, excellent digital solutions. Recently we partnered with the Department of Labor’s Wage and Hour Division (WHD) to run a two day “Design/Dev Agile Sprint.” Background: Investigators in Wage and Hour Division The Department of Labor’s Wage and Hour Division is responsible for Read »

FAQs Done Right

Sep 4, 2015 |

In the circle of Web content life, FAQ sections are an endangered species. We’ve previously discussed the relevance of FAQs: Should FAQs go extinct, or are they a useful tool in your content ecosystem? Kathryn Catania, Chief of the Plain Language and Content Division at the U.S. Citizenship and Immigration Services, encourages agencies to take Read »

Journey Mapping the Customer Experience: A USA.gov Case Study

Aug 12, 2015 | ,

Journey maps are a visual representation of a customer’s end to end journey with your product or service. They are a powerful tool for exploring key interactions and experiences with your organization, programs, and/or services. Journey maps describe a customer’s entire journey, even the parts that occur before and after contact with your organization. They Read »

Help Us Add Resources to the Updated Mobile User Experience Guidelines!

Jul 31, 2015 |

Government agencies need to make sure their mobile websites and native apps don’t become one of the estimated billions of applications that end up in the app graveyard. The need for digital products to work better is not new in the federal government. Resources like the Digital Playbook and Public Participation Playbook have had impact Read »

The Content Corner: Determining Your User’s Needs

Jul 20, 2015 |

I recently wrapped up a series of user interviews as part of a review of our judiciary-wide intranet in order to provide better digital services to our customers (and yes, our internal users are our customers, not just the general public). As I prepare to delve back into determining user and content needs for a Read »

2015 Customer Service Trends: a Mid-Year Update

Jul 8, 2015 |

Earlier this year, we published 15 Government Customer Service Trends for 2015. We’re halfway through the year now—how are these trends holding up? 1. Centralized Customer Offices A few agencies have created centralized customer offices, while others question the need for a single organization that focuses on the customer. As the public’s overall satisfaction with Read »

Getting to Know Your Users: Tips and Tricks from Veterans Affairs

May 29, 2015 | ,

Design research isn’t rocket science. But for many of us in the federal government, it can seem daunting and unfamiliar. We’re here to to help demystify the process of design research for those of you ready to wade into the waters. We’ve both done our fair share of design researching at the Department of Veterans Read »