Social Media

Making government more efficient, more open.

How to Manage Multimedia Assets: What Peace Corps Is Doing to Grow Its Photo and Video Archives

Dec 4, 2015 |

When Alex Snyder started working at Peace Corps a few years ago, he had an opportunity to explore a new platform for housing their digital assets. As a professional photographer himself, he saw the value in focusing on visual elements and making those more accessible. He focused on making the library about photos, video and Read »

Trends on Tuesday: Facebook, TV and How to Reach Millennials and Hispanics

Dec 1, 2015 |

How do you capture millennial and Hispanic eyes? Through their hands. (More specifically: their mobile devices, and the social apps within!). AdAge recently analyzed a study from Nielsen’s Homescan panel which found that in a typical month, 12.2% of millennials can only be reached through TV (looking at the top 10 networks only) versus 14.2% Read »

Interested in Using the New Poll Feature on Twitter? Here’s What You Need to Know!

Nov 16, 2015 |

Twitter polls allow you to tweet out simple A or B style opinion polls. These polls can spark some great engagement, but you’ll want to keep a few things in mind before getting started: To stay within the social media Read »

Engage the Community with Visual Greatness

Nov 13, 2015 |

The power of using social media to find and create images can be overwhelming. What image do I post? How can I get more followers when I don’t have animals or pretty pictures to share? All good questions. The fact is, no matter what your agency does you can find a visual way to tell Read »

Creating Connection with Instagram

Nov 10, 2015 |

I’ve been thinking a lot about Instagram lately. It’s pretty big, especially among the younger populations (AKA. Millennials). Actually, from what I can tell, it’s pretty big with lots of different age groups, genders, and ethnicities; and it’s growing every day. Full disclosure: I use Instagram in my personal Read »

USCIS Twitter Office Hours

Nov 6, 2015 |

On September 1, U.S. Citizenship and Immigration Services (USCIS) hosted our first Twitter Office Hours, a Twitter chat for USCIS customers. The purpose of this pilot event was to offer our customers a different way to engage with us. We aimed to leverage Twitter to answer questions on our agency’s programs and policies and to Read »

#SomosSocial: 5 Keys for Government to Reach Hispanics Through Social Media

Nov 5, 2015 | , , ,

Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public. We know every day that more and more Hispanics are on social Read »

NIH Image Gallery Now on Flickr

Nov 4, 2015 |

Looking for health or science related images? The National Institutes of Health (NIH) recently launched the NIH Image Gallery on Flickr. The Image Gallery offers a wide variety of scientific, biomedical and disease related imagery as well as photos of NIH Read »

Empowering the Voice of Citizens at Core of GSA Open Government

Oct 29, 2015 |

We are proud to announce our commitment to the third U.S. National Action Plan for Open Government, released this week at the Open Government Partnership (OGP) Global Summit in Mexico City, Mexico, Read »

#NIHDigital Summit: Optimizing Digital to Reach Patients, Scientists, Clinicians and the Public

Oct 26, 2015 |

On October 19th, NIH brought together nearly 1,500 digital and health experts in person and via webcast. The event featured two keynote speakers and panels that showcased the unique perspectives of patients and caregivers, health Read »

Optimizing Social at Peace Corps: Not a Zero-Sum Game

Oct 2, 2015 |

At the Peace Corps, we continually try to find new ways to test, measure and optimize our marketing and communications initiatives. Recently, we embarked on a project to design a framework to test and optimize content on the social media platforms we use to engage our stakeholders. This process required us to reboot our expectations in terms of Read »

The Content Corner: Defining Your Core

Sep 28, 2015 |

Through the course of this blog, I have frequently mentioned the need to feed the content beast and have discussed tactics such as the content pillar and various other aspects of developing a solid content strategy. Recent research from the Content Marketing Institute found the average business-to-business (B2B) company uses 13 content marketing tactics or Read »

Negotiating a Mobile Terms of Service Agreement

Sep 25, 2015 |

In our personal lives, most of us barely pay attention to Terms of Service (TOS) agreements. But in our professional lives, as federal employees, mindlessly clicking through a TOS is not an option. The DigitalGov article Getting to Yes: Working with Vendors to Secure Terms of Service and Federal Friendly Pricing explored the legal dilemmas Read »

Trends on Tuesday: Mobile Messaging and Social App Research Released

Sep 1, 2015 |

On DigitalGov, we frequently talk about some of the most popular app experiences, and research almost always shows that mobile messaging and social apps are the most frequently used. Pew Research released a new report specifically about Read »

DigitalGov Podcast: The Secrets Behind CIA Social Media

Aug 25, 2015 |

Julia Child and the OSS Recipe for Shark Repellent: http://t.co/q3cC4QiJhR #SharkWeek #OSS #WWII pic.twitter.com/Idbo1OkPLP — CIA (@CIA) July 9, 2015 The Central Intelligence Agency launched their Twitter account with the second most retweeted inaugural post in the platform’s history: “We can neither confirm nor deny that this is our first tweet.” Now for the first Read »