Social Media

Making government more efficient, more open.

NIH Image Gallery Now on Flickr

Nov 4, 2015 |

Looking for health or science related images? The National Institutes of Health (NIH) recently launched the NIH Image Gallery on Flickr. The Image Gallery offers a wide variety of scientific, biomedical and disease related imagery as well as photos of NIH Read »

Empowering the Voice of Citizens at Core of GSA Open Government

Oct 29, 2015 |

We are proud to announce our commitment to the third U.S. National Action Plan for Open Government, released this week at the Open Government Partnership (OGP) Global Summit in Mexico City, Mexico, Read »

#NIHDigital Summit: Optimizing Digital to Reach Patients, Scientists, Clinicians and the Public

Oct 26, 2015 |

On October 19th, NIH brought together nearly 1,500 digital and health experts in person and via webcast. The event featured two keynote speakers and panels that showcased the unique perspectives of patients and caregivers, health Read »

Optimizing Social at Peace Corps: Not a Zero-Sum Game

Oct 2, 2015 |

At the Peace Corps, we continually try to find new ways to test, measure and optimize our marketing and communications initiatives. Recently, we embarked on a project to design a framework to test and optimize content on the social media platforms we use to engage our stakeholders. This process required us to reboot our expectations in terms of Read »

The Content Corner: Defining Your Core

Sep 28, 2015 |

Through the course of this blog, I have frequently mentioned the need to feed the content beast and have discussed tactics such as the content pillar and various other aspects of developing a solid content strategy. Recent research from the Content Marketing Institute found the average business-to-business (B2B) company uses 13 content marketing tactics or Read »

Negotiating a Mobile Terms of Service Agreement

Sep 25, 2015 |

In our personal lives, most of us barely pay attention to Terms of Service (TOS) agreements. But in our professional lives, as federal employees, mindlessly clicking through a TOS is not an option. The DigitalGov article Getting to Yes: Working with Vendors to Secure Terms of Service and Federal Friendly Pricing explored the legal dilemmas Read »

Trends on Tuesday: Mobile Messaging and Social App Research Released

Sep 1, 2015 |

On DigitalGov, we frequently talk about some of the most popular app experiences, and research almost always shows that mobile messaging and social apps are the most frequently used. Pew Research released a new report specifically about Read »

DigitalGov Podcast: The Secrets Behind CIA Social Media

Aug 25, 2015 |

Julia Child and the OSS Recipe for Shark Repellent: http://t.co/q3cC4QiJhR #SharkWeek #OSS #WWII pic.twitter.com/Idbo1OkPLP — CIA (@CIA) July 9, 2015 The Central Intelligence Agency launched their Twitter account with the second most retweeted inaugural post in the platform’s history: “We can neither confirm nor deny that this is our first tweet.” Now for the first Read »

Facts on the Federal-Compatible Terms of Service Agreement for Yelp

Aug 20, 2015 |

We’ve been excited to see the outpouring of interest this week in response to Yelp’s decision to amend their terms of service for official government use, a clear message that citizens want more ways to ensure their voices are heard by the public programs that serve them. Yelp is just one of dozens of platforms Read »

FSA: Using a Data-Driven Marketing Campaign to Inform Your Audience

Aug 19, 2015 |

For millions of Americans, federal student loans have made it possible to get a college education. For many, moving forward after college can become an overwhelming challenge. In 2014, the Department of Education had 41 million borrowers and a loan Read »

Five-Star Customer Experience in Public Service with Yelp

Aug 7, 2015 |

Adding customer satisfaction ratings and reviews to public services just got easier now that Yelp offers a terms of service for official government use. Yelp, a Web and mobile-based user review platform, hosts insights from “real people Read »

Picking Up the “Slack” for Team Communication

Jul 30, 2015 |

You have a question about a project. You ping a coworker, who texts another colleague, who emails a listserv and receives 3 responses. And the problem is: where will your supervisor find the answer next month, when someone else asks the same question? Corralling Read »

Is It Time to Try Medium? New Federal-Friendly Terms of Service

Jul 17, 2015 |

What is Medium? Good question. Is it a publishing platform, a social network, a distribution channel, a 21st century version of the op-ed page, or something else? With a continuously evolving feature-set, Medium defies simple classification. Perhaps it is best to think about Medium in terms of what you can accomplish with it. With a Read »

Celebrating Parks, Creating Connections: NPS Prepares for 2016 Centennial

Jun 30, 2015 |

Planning your next national park adventure (from the comfort of your couch) is easier than ever with a new website, Find Your Park.com. Launched on April 2nd, the mobile-friendly FindYourPark.com was designed and launched by the National Park Foundation (NPF), the Read »

Creating a Social Media Report That Matters

Jun 29, 2015 |

As with any communications effort, the social media bottom line comes down to impact. Can you prove that the time, money and effort put into social media helped achieve your agency’s goals? In a world obsessed with big data, it’s tempting to track every detail simply because you can. With more data comes more confusion Read »

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