Social Media

Making government more efficient, more open.

The Content Corner: Is Scheduling Social Media Posts Truly Social?

May 23, 2016 |

Good communicators are always…well…evaluating the way they communicate. As we think of the “customer experience,” it is key to constantly consider your methods for engaging with your audience. Just as the platforms themselves continue to change to keep their audience, continuing to refine our ways of sending messages will assure that you don’t get left Read »

FDA’s “The Real Cost”: A Tumblr Success Story

May 13, 2016 |

FDA’s “The Real Cost” campaign aims to be edgy, just like its teen audience. Last month, the campaign won the 2016 Shorty Award for the Best Overall Tumblr Presence. “The Real Cost” educates youth ages 12 to 17 about the harmful effects of tobacco use. Read »

Trends on Tuesday: Smartphone Ownership Reaching Saturation, Fueling Media Consumption

Apr 26, 2016 |

ComScore released a report with a lot of great data about how mobile digital media usage continues to explode in 2016. It has 70 pages of charts and information to digest. Here are seven key mobile trends and takeaways: Smartphones are exponentially driving digital media usage. Digital media has tripled since 2013 and digital media Read »

How to Merge Two Facebook Pages

Apr 7, 2016 | ,

In the next couple of years as new social media platforms emerge and organizations open more accounts, when do you make the decision to shut an account down? When resources are limited, we must analyze the effectiveness of our social media programs and put our time and effort into the accounts that best serve our Read »

Why We Launched A Snapchat Account and How We’ll Measure Success

Apr 1, 2016 |

Yesterday, we shared our Snapchat account with the public. After weeks of testing the tool to iron out kinks and determine how we’d make content accessible, we were excited to go public when the official government-friendly terms of service were signed. So now you may be asking, why Read »

USAGov’s Step-by-Step Guide to Making Snapchat Stories As Accessible As Possible

Mar 29, 2016 |

One of the biggest things we take into account whenever we consider launching on a new social platform is how we can make the information we share through that tool as accessible as possible. In its current form, Snapchat isn’t a highly accessible platform. This isn’t a problem that’s unique to Snapchat. Many emerging technologies Read »

The Content Corner: Social Media Metrics and the Challenge of Effective Measurement

Mar 21, 2016 |

I’ve recently been required to focus more attention on social media from a federal agency standpoint and this has directly led to a greater consideration of content. One of my first steps was to begin sharing various forms of content and gauge the success of each type. In today’s post, I’ll share what I have Read »

FirstNet Launches Tumblr, Seeking Stories of Public Safety Broadband Use

Mar 17, 2016 |

FirstNet is a relatively new “startup” federal government agency with the mission of building, operating and maintaining a broadband network for the millions of first responders in the 56 states, territories and Washington D.C. Given the nature of our mission, we are always looking for new avenues to connect with our nation’s courageous law enforcement, Read »

Is Your Federal Mobile App or Website in the U.S. Digital Registry?

Feb 29, 2016 |

We have received an amazing response to the U.S. Digital Registry, our new API-generating repository for official third-party sites, social media platforms and mobile apps in the United States federal government. Read »

The Content Corner: Facebook Expands Access to Instant Articles

Feb 29, 2016 |

As I begin to wind down my time at The Content Corner, I have realized that one of my biggest content concerns uncovered during my tenure is digital sharecropping. The recent announcement from Facebook that they will soon open their Instant Articles publishing capability to everyone was reason enough for me to revisit the topic Read »

Preliminary Results from USAGov’s Voter Registration Partnership with Facebook

Feb 9, 2016 |

The first phase of our partnership with Facebook included Facebook “megaphones” being rolled out in a handful of states with rapidly approaching voter registration deadlines. Facebook’s megaphone is a featured box that is displayed at the top of all user’s News Feeds. (You may recall seeing these after certain disasters giving users the option to Read »

New U.S. Digital Registry Authenticates Official Public Service Accounts

Feb 3, 2016 |

Whether for voter registration, health services or questions about taxes, trusting what and who you engage with online is critical. We’d like to introduce to you a new API-generating repository for official third-party sites, social media platforms and mobile apps in the United States federal government that can help you Read »

#SomosSocial: Bilingual Twitter Chats—How to Do Them Effectively

Jan 8, 2016 |

There are 11.7 million + reasons to be on Twitter—the approximate number of Hispanics in the U.S. who are using the platform. And out of those 11.7 million, 43% tweet in English and in Spanish. Hispanics over index their counterparts when it comes to digital technologies and services, but how do you reach them and Read »

Twitter Town Hall Tips from the VA

Dec 18, 2015 |

I work for the Department of Veterans Affairs in a national benefits office that oversees Veterans life Insurance programs. Our office has held a couple of successful Twitter Town Halls. They get a little smoother each time because we make a point of adjusting our style based on our lessons learned. After answering a question Read »

Once Upon a FOIA Request: How You Can Open Public Records

Dec 18, 2015 | ,

Like many of you, we watched with great interest this week when a citizen submitted a Freedom of Information Act (FOIA) request to the Federal Bureau of Investigation (FBI) asking them to release to the public Wu-Tang Clan’s album, Once Upon a Time in Shaolin. While official sources explain that the desired outcome is not possible Read »

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