Social Media

Making government more efficient, more open.

FirstNet Launches Tumblr, Seeking Stories of Public Safety Broadband Use

Mar 17, 2016 |

FirstNet is a relatively new “startup” federal government agency with the mission of building, operating and maintaining a broadband network for the millions of first responders in the 56 states, territories and Washington D.C. Given the nature of our mission, we are always looking for new avenues to connect with our nation’s courageous law enforcement, Read »

Is Your Federal Mobile App or Website in the U.S. Digital Registry?

Feb 29, 2016 |

We have received an amazing response to the U.S. Digital Registry, our new API-generating repository for official third-party sites, social media platforms and mobile apps in the United States federal government. Read »

The Content Corner: Facebook Expands Access to Instant Articles

Feb 29, 2016 |

As I begin to wind down my time at The Content Corner, I have realized that one of my biggest content concerns uncovered during my tenure is digital sharecropping. The recent announcement from Facebook that they will soon open their Instant Articles publishing capability to everyone was reason enough for me to revisit the topic Read »

Preliminary Results from USAGov’s Voter Registration Partnership with Facebook

Feb 9, 2016 |

The first phase of our partnership with Facebook included Facebook “megaphones” being rolled out in a handful of states with rapidly approaching voter registration deadlines. Facebook’s megaphone is a featured box that is displayed at the top of all user’s News Feeds. (You may recall seeing these after certain disasters giving users the option to Read »

New U.S. Digital Registry Authenticates Official Public Service Accounts

Feb 3, 2016 |

Whether for voter registration, health services or questions about taxes, trusting what and who you engage with online is critical. We’d like to introduce to you a new API-generating repository for official third-party sites, social media platforms and mobile apps in the United States federal government that can help you Read »

#SomosSocial: Bilingual Twitter Chats—How to Do Them Effectively

Jan 8, 2016 |

There are 11.7 million + reasons to be on Twitter—the approximate number of Hispanics in the U.S. who are using the platform. And out of those 11.7 million, 43% tweet in English and in Spanish. Hispanics over index their counterparts when it comes to digital technologies and services, but how do you reach them and Read »

Twitter Town Hall Tips from the VA

Dec 18, 2015 |

I work for the Department of Veterans Affairs in a national benefits office that oversees Veterans life Insurance programs. Our office has held a couple of successful Twitter Town Halls. They get a little smoother each time because we make a point of adjusting our style based on our lessons learned. After answering a question Read »

Once Upon a FOIA Request: How You Can Open Public Records

Dec 18, 2015 | ,

Like many of you, we watched with great interest this week when a citizen submitted a Freedom of Information Act (FOIA) request to the Federal Bureau of Investigation (FBI) asking them to release to the public Wu-Tang Clan’s album, Once Upon a Time in Shaolin. While official sources explain that the desired outcome is not possible Read »

How to Manage Multimedia Assets: What Peace Corps Is Doing to Grow Its Photo and Video Archives

Dec 4, 2015 |

When Alex Snyder started working at Peace Corps a few years ago, he had an opportunity to explore a new platform for housing their digital assets. As a professional photographer himself, he saw the value in focusing on visual elements and making those more accessible. He focused on making the library about photos, video and Read »

Trends on Tuesday: Facebook, TV and How to Reach Millennials and Hispanics

Dec 1, 2015 |

How do you capture millennial and Hispanic eyes? Through their hands. (More specifically: their mobile devices, and the social apps within!). AdAge recently analyzed a study from Nielsen’s Homescan panel which found that in a typical month, 12.2% of millennials can only be reached through TV (looking at the top 10 networks only) versus 14.2% Read »

Interested in Using the New Poll Feature on Twitter? Here’s What You Need to Know!

Nov 16, 2015 |

Twitter polls allow you to tweet out simple A or B style opinion polls. These polls can spark some great engagement, but you’ll want to keep a few things in mind before getting started: To stay within the social media Read »

Engage the Community with Visual Greatness

Nov 13, 2015 |

The power of using social media to find and create images can be overwhelming. What image do I post? How can I get more followers when I don’t have animals or pretty pictures to share? All good questions. The fact is, no matter what your agency does you can find a visual way to tell Read »

Creating Connection with Instagram

Nov 10, 2015 |

I’ve been thinking a lot about Instagram lately. It’s pretty big, especially among the younger populations (AKA. Millennials). Actually, from what I can tell, it’s pretty big with lots of different age groups, genders, and ethnicities; and it’s growing every day. Full disclosure: I use Instagram in my personal Read »

USCIS Twitter Office Hours

Nov 6, 2015 |

On September 1, U.S. Citizenship and Immigration Services (USCIS) hosted our first Twitter Office Hours, a Twitter chat for USCIS customers. The purpose of this pilot event was to offer our customers a different way to engage with us. We aimed to leverage Twitter to answer questions on our agency’s programs and policies and to Read »

#SomosSocial: 5 Keys for Government to Reach Hispanics Through Social Media

Nov 5, 2015 | , , ,

Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public. We know every day that more and more Hispanics are on social Read »

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