Social Media

Making government more efficient, more open.

Rebooting the Social Media Strategy for the National Archives

Aug 26, 2016 | , , ,

In six years, you can get a lot done! If you are the International Space Station, you could have orbited the earth 35,040 times. If you are Apple, you could have released 10 new iPhones. If you are the National Archives, you have gone from zero social media accounts to over 100! It’s been six Read »

The Content Corner: On-The-Fly Content Strategies (Round-offs, Back Handsprings, & Double Twisting Layouts Not Required)

Aug 8, 2016 |

As effective marketers and communicators, we are constantly seeking new and improved ways to reach our audience or customer base. These days, our “online lives” intersect with every activity we are involved in, so timeliness is essential. With fresh ideas and engaging, perhaps interactive, content, we can literally make a difference in the lives of our Read »

Widgets, Mobile Apps, and SMS: Essential Agency Tools for Summer Heat Safety, Hurricane Season, and Emergency Preparedness

Jul 28, 2016 |

According to recent Pew Research Center surveys, 45 percent of American adults have tablets and 68 percent have smartphones. While the majority of smartphone owners use their mobile devices to keep up with breaking news and stay informed about what is happening in their communities, nearly half, 40 percent, also reported using their smartphones to look up government services or Read »

The Content Corner: Quality Over Quantity—a Case for Long-Form Content

Jul 25, 2016 |

Content can be categorized in many ways. While breaking down your website analytics, pay a bit of extra attention to the difference between your short- and long-form content; you may find some interesting discoveries. Let’s first define the two terms: Short – Content that is generally created quickly, and consumed just as fast; e.g., tweets, Read »

Catch the Mall! With Pokemon and Public Services

Jul 12, 2016 | ,

“… I have never seen so many people of all ages walking around our civic spaces and small businesses interacting as I have this morning. Teens catching them. People catching them in line for coffee. Moms outsmarting their kids. Local youths teaching my toddler how to throw a ball. Full grown adults. Marines. Kids on Read »

Trends on Tuesday: Adoption for Pokémon Go Mobile App Goes Crazy

Jul 12, 2016 |

Augmented Reality games have existed for years, but have mostly failed to catch a mainstream audience; Pokémon Go just changed all that this weekend. The game that launched early this month has exploded in popularity and is close to surpassing Twitter in daily active Read »

The Content Corner: How to Leverage User-Generated Content to Resonate With Your Audience

Jul 11, 2016 |

User-Generated Content (UGC) is a buzzword as of late, popularized recently due to the ever increasing demand for new content. To define the phrase, let’s look to a shining example of it,Wikipedia, as a source, “any form of content such as blogs, wikis, discussion forums, posts, chats,tweets, podcasts, digital images, video, audio files, advertisements, and other Read »

Introducing the Digital Audio/Video Community of Practice

Jul 8, 2016 |

Tech giants have changed the world of broadcast forever. In a little more than a year, video on Facebook went from being a seldomly seen media type on a user’s timeline to a strategic priority for Mark Zuckerberg. The platform now serves over 8 billion video views a day and Facebook continues to roll out improvements Read »

Connecting With the Public Safety Community Through Social Media

Jul 7, 2016 |

Technology is bringing the world closer together – from connecting people across the country instantly by live video chats to tapping into the insights of data analytics. This is the type of power that FirstNet aims to bring to the public safety community through the nationwide public safety broadband network. FirstNet is working to ensure Read »

Twitter’s Evolution and What It Means for Your Government Account

Jun 30, 2016 | ,

Twitter has come a long way. In ten years of evolution, we’ve seen Twitter go from a simple text messaging service to a versatile platform, which in the words of Twitter, provides a “rich canvas for creative expression featuring photos, videos, hashtags, Vines, and more.” Now Twitter is offering additional enhancements to their service to Read »

U.S. Digital Registry

Jun 20, 2016 |

The National Archives is pleased to participate in the U.S. Digital Registry, the authoritative resource for official third-party websites, social media platforms and mobile apps managed by the U.S. federal government. The U.S. Digital Registry is an API-generating platform designed to authenticate third-party sites in the federal government in order to help maintain accountability over Read »

How to Make Your Facebook Content ‘Pop’ with Images

Jun 20, 2016 |

Facebook is a highly visual medium. Studies show that Facebook posts featuring photos are the most noticed, liked, and shared. Posts featuring an image stand out in the news feeds of people who like your page. While a great image can cut through the clutter, you don’t need to fill your feed. Think “representative” and high-quality Read »

The Great Pinterest Experiment: One Year In

Jun 13, 2016 | ,

Last summer, Kids.Gov revamped its presence on Pinterest in an attempt to find new ways to connect with its followers. The Marketing Team set out to learn more about our audiences and the kind of content they like. Despite being a difficult platform to navigate, we set lofty goals for ourselves and developed a timely Read »

NIH Image Gallery Data Call Success

Jun 13, 2016 |

In early April, the National Institutes of Health put out a call for images highlighting NIH-funded scientific research. The image call was posted on the NIH image gallery website and advertised through the NIH Public Information Officers (PIO) Network. The NIH Image Gallery, which averages 6,000 views per day, features free-to-use images for the general Read »

Five Ways That Video Will Continue to Evolve on Facebook

Jun 8, 2016 |

The medium is the message. Marshall McLuhan In a little over a year, Facebook video went from simply being one of the content types that could be shared to the user timeline to a 8B video views per day powerhouse that’s also a huge priority for Mark Zuckerberg. We’ve heard about the big numbers from digital native Read »

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