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Jul 8, 2016 | Randy Abramson
Tech giants have changed the world of broadcast forever. In a little more than a year, video on Facebook went from being a seldomly seen media type on a user’s timeline to a strategic priority for Mark Zuckerberg. The platform now serves over 8 billion video views a day and Facebook continues to roll out improvements Read »
Jul 7, 2016 | Amanda Hilliard
Technology is bringing the world closer together – from connecting people across the country instantly by live video chats to tapping into the insights of data analytics. This is the type of power that FirstNet aims to bring to the public safety community through the nationwide public safety broadband network. FirstNet is working to ensure Read »
Jun 30, 2016 | Leah Stewart, Ray Drake
Twitter has come a long way. In ten years of evolution, we’ve seen Twitter go from a simple text messaging service to a versatile platform, which in the words of Twitter, provides a “rich canvas for creative expression featuring photos, videos, hashtags, Vines, and more.” Now Twitter is offering additional enhancements to their service to Read »
Jun 20, 2016 | David S. Ferriero
The National Archives is pleased to participate in the U.S. Digital Registry, the authoritative resource for official third-party websites, social media platforms and mobile apps managed by the U.S. federal government. The U.S. Digital Registry is an API-generating platform designed to authenticate third-party sites in the federal government in order to help maintain accountability over Read »
Jun 20, 2016 | AIDS.gov
Facebook is a highly visual medium. Studies show that Facebook posts featuring photos are the most noticed, liked, and shared. Posts featuring an image stand out in the news feeds of people who like your page. While a great image can cut through the clutter, you don’t need to fill your feed. Think “representative” and high-quality Read »
Jun 13, 2016 | Edgardo Morales, Phat Nguyen
Last summer, Kids.Gov revamped its presence on Pinterest in an attempt to find new ways to connect with its followers. The Marketing Team set out to learn more about our audiences and the kind of content they like. Despite being a difficult platform to navigate, we set lofty goals for ourselves and developed a timely Read »
Jun 13, 2016 | Christen Geiler
In early April, the National Institutes of Health put out a call for images highlighting NIH-funded scientific research. The image call was posted on the NIH image gallery website and advertised through the NIH Public Information Officers (PIO) Network. The NIH Image Gallery, which averages 6,000 views per day, features free-to-use images for the general Read »
Jun 8, 2016 | Randy Abramson
The medium is the message. Marshall McLuhan In a little over a year, Facebook video went from simply being one of the content types that could be shared to the user timeline to a 8B video views per day powerhouse that’s also a huge priority for Mark Zuckerberg. We’ve heard about the big numbers from digital native Read »
May 23, 2016 | Kyle S. Richardson
Good communicators are always…well…evaluating the way they communicate. As we think of the “customer experience,” it is key to constantly consider your methods for engaging with your audience. Just as the platforms themselves continue to change to keep their audience, continuing to refine our ways of sending messages will assure that you don’t get left Read »
May 13, 2016 | Stacey Palosky
FDA’s “The Real Cost” campaign aims to be edgy, just like its teen audience. Last month, the campaign won the 2016 Shorty Award for the Best Overall Tumblr Presence. “The Real Cost” educates youth ages 12 to 17 about the harmful effects of tobacco use. Read »
Apr 26, 2016 | Will Sullivan
ComScore released a report with a lot of great data about how mobile digital media usage continues to explode in 2016. It has 70 pages of charts and information to digest. Here are seven key mobile trends and takeaways: Smartphones are exponentially driving digital media usage. Digital media has tripled since 2013 and digital media Read »
Apr 7, 2016 | Sara Smith, Janet Linton
In the next couple of years as new social media platforms emerge and organizations open more accounts, when do you make the decision to shut an account down? When resources are limited, we must analyze the effectiveness of our social media programs and put our time and effort into the accounts that best serve our Read »
Apr 1, 2016 | Jessica Milcetich
Yesterday, we shared our Snapchat account with the public. After weeks of testing the tool to iron out kinks and determine how we’d make content accessible, we were excited to go public when the official government-friendly terms of service were signed. So now you may be asking, why Read »
Mar 29, 2016 | Jessica Milcetich
One of the biggest things we take into account whenever we consider launching on a new social platform is how we can make the information we share through that tool as accessible as possible. In its current form, Snapchat isn’t a highly accessible platform. This isn’t a problem that’s unique to Snapchat. Many emerging technologies Read »
Mar 21, 2016 | Tyrus Manuel
I’ve recently been required to focus more attention on social media from a federal agency standpoint and this has directly led to a greater consideration of content. One of my first steps was to begin sharing various forms of content and gauge the success of each type. In today’s post, I’ll share what I have Read »
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