Social Media

Making government more efficient, more open.

By the Numbers: Why Video Is Effective

Aug 7, 2017 |

At HIV.gov, we’re often asked if videos are effective tools for communicating HIV prevention and treatment information. Our experience, the work of our partners, and current research continue to support the use of video for informing and empowering individuals. Read »

Making World War I Relevant Today: Are WWI Propaganda Posters the Original Meme?

Jul 5, 2017 |

Merriam-Webster officially defines a meme as “an idea, behavior, style, or usage that spreads from person to person within a culture.” But these days, most of us think of memes as those viral posts online that convey a message using a photo with text. They range from funny to serious to offensive, and everything in Read »

How Facebook Live Increased Reach and Engagement of Scientific Lectures at NIH

May 22, 2017 |

Helping patients manage chronic pain has become an increasing challenge for health care providers, particularly in the face of an ongoing opioid epidemic in the United States. In response, the National Center for Complementary and Integrative Health (NCCIH) at the National Institutes of Health (NIH) has made funding research on integrative health approaches to pain Read »

The Data Briefing: How to Best Prepare Federal Government Datasets for Chatbots

May 10, 2017 |

Forbes magazine recently ran an article showcasing six handy mobile apps that were built using federal government open data. The apps range from the Alternative Fueling Station Locator to ZocDoc (a doctor locator). What I especially like about the Forbes article is that the author describes the federal government data sets behind each app. There Read »

Build Your Audience by Hosting a Twitter Chat

May 1, 2017 |

Twitter is more than just a platform for sharing news and updates: it can be a tool for directly communicating with your community and understanding what is important to them. One way you can connect with your Twitter audience is by hosting a Twitter Chat. They can be a good way to discuss key topics, Read »

Steps Towards SEO: Meta Descriptions on MedlinePlus

Apr 14, 2017 | ,

MedlinePlus is a consumer health website produced by the U.S. National Library of Medicine (NLM), available in both English and Spanish. As part of our Search Engine Optimization (SEO) strategy, we recently added meta descriptions to our health topic pages. A meta description is a short HTML attribute in the head tag that describes the contents of a Read »

How to Tell the World War I Story: Make it Personal

Mar 9, 2017 |

We naturally gravitate towards story-telling. It’s part of our human nature that began thousands of years ago, well before the written word. We want to pass down our history and cultures, and we do this by telling stories because they resonate with us. Stories tap into our emotions. They make us feel. They move us Read »

Becoming an Influencer with Your Audience: Quality vs. Quantity of Content

Mar 6, 2017 |

Regardless of the platform, industry or niche, you became a social media influencer in one of two ways: adopting early or promoting great content. Early adopters are willing to gamble on a new platform, try an untested strategy or set precedent for other users. The risk is in the understanding that they could fail publicly. Read »

DigitalGov University in Review: 2016 Training Trends

Jan 11, 2017 |

DigitalGov University (DGU), the events platform for DigitalGov, provides programming to build and accelerate digital capacity by providing webinars and in-person events highlighting innovations, case studies, tools, and resources. Thanks to your participation, DGU hosted over 90 events with 6,648 attendees from over 100 agencies across federal, tribal, state, and local governments. Read »

In a Marketing Minute: Connecting Teams, Promotions, and Ideas

Dec 5, 2016 |

Every first week of every month, USAGov’s marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act Read »

Understanding Twitter Quality Filters for Content Strategy

Nov 25, 2016 |

In a move to win back users and improve the company’s image, Twitter introduced quality filters in August. They followed this move in November with an option to mute certain words. These changes will have larger ramifications for federal agencies, who will need to focus on quality of content in order to retain their audience Read »

Webinar Recap: Social Media + External Affairs = Outreach Success

Nov 17, 2016 |

Summary: How to leverage your resources to reach Spanish-dominant Hispanics online. A recent DigitalGov University (DGU) webinar provided an introduction to the intersection of two teams with different audiences reaching consensus on goals to maximize insight and outreach effectiveness. Social Media Outreach Goals What does social media outreach success look like? Success is when agencies Read »

Are Chatbots the Next mHealth Frontier?

Nov 17, 2016 | ,

In April, Facebook made it possible for organizations to use chatbots to send and receive messages from users of Facebook Messenger. That’s a big deal. Facebook Messenger is now used by 900 million people every month. As the name implies, it’s a messaging platform that people use to send short messages to each other through Read »

Why World War I Matters for Your Agency

Nov 8, 2016 |

I recently asked some friends—a group of intelligent, successful individuals—what they knew about World War I. The responses I received included, “Ummm…..it was in the 1910s?” or “Started in Europe when the archduke was killed?” Beyond this, it’s mostly blank stares and shoulder shrugs. People who consider themselves history geeks might mention President Woodrow Wilson’s Read »

The Digital Transition: How the Presidential Transition Works in the Social Media Age

Nov 2, 2016 |

Summary: Take a look at how we plan to preserve and pass on the digital history of the Obama administration. President Obama is the first “social media president”: the first to have @POTUS on Twitter, the first to go live on Facebook from the Oval Office, the first to answer questions from citizens on YouTube, Read »

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