Mobile

Trends on Tuesday: Smartphone Ownership Reaching Saturation, Fueling Media Consumption

Apr 26, 2016 |

ComScore released a report with a lot of great data about how mobile digital media usage continues to explode in 2016. It has 70 pages of charts and information to digest. Here are seven key mobile trends and takeaways: Smartphones are exponentially driving digital media usage. Digital media has tripled since 2013 and digital media Read »

Trends on Tuesday: Google Will Rank ‘Mobile-Friendly’ Sites Even Higher Beginning in May

Mar 29, 2016 |

Last year Google began changing their search ranking algorithm to direct mobile users to mobile-friendly sites, and they recently announced that beginning in May they will be implementing an update to focus even more exclusively on boosting mobile-friendly sites. Read »

Trends on Tuesday: As Mobile and Desktop Email Open Rates Converge, Responsive Sites Are Crucial

Mar 15, 2016 |

A new report about email usage reinforced the importance of always building responsive websites. Yesmail’s quarterly report showed that mobile and desktop email click-to-open rates are converging to almost the same level for the first time ever. As people become more mobile-first and mobile-only users of the Internet, users opening emails on their desktop devices Read »

Check Your Refund Status AND Pay Your Taxes With IRS2Go

Mar 10, 2016 |

This tax season, it’s not just taxpayers expecting a refund who can take advantage of IRS2Go, the IRS’ mobile app, but now taxpayers who owe money are able to make payments through the app. IRS2Go offered for Amazon, Android and Read »

The Data Briefing: Mobile Websites or Mobile Apps or Both?

Mar 9, 2016 |

The increasing sophistication of mobile devices has created many opportunities for developers. Thanks to APIs* and open data, developers can build thousands of mobile apps and mobile websites to meet users’ needs. This opportunity has created one of the most contentious debates in the mobile development community: mobile apps versus mobile websites? There is, yet, Read »

Trends on Tuesday: Facebook and Google Products Dominate App Usage

Mar 1, 2016 |

Comscore released new data this month about trends in the smartphone space. The data showed that the Android platform grew in market percentage (when combining all Android manufacturers). Android overall grew 1% from September to December at the cost of Apple and Blackberry, which dropped 0.7% and 0.3%, respectively, in smartphone market share. Comscore’s data on the most Read »

Is Your Federal Mobile App or Website in the U.S. Digital Registry?

Feb 29, 2016 |

We have received an amazing response to the U.S. Digital Registry, our new API-generating repository for official third-party sites, social media platforms and mobile apps in the United States federal government. Read »

The Benefits of Being Push-y: Reaching Your Audience Through Push Notifications

Feb 23, 2016 |

Need to get in touch with your audience? Give them a little push. Push notifications allow agencies to connect with their audiences for immediate communication. The Office of Personnel Management’s OPM Alert app provides a real time look at the current operating status for federal offices in the Washington, DC, area and uses push technology Read »

Designing User-Friendly, Educational and Engaging Mobile Gaming Apps

Feb 19, 2016 |

How do you reach audiences with important health information and leave users asking for more? Is it enough to create responsive websites written in plain language or to design apps with health tips optimized for handheld devices? While those ideas are a step in the right direction, we do not live in a world where, Read »

Trends on Tuesday: Robot Messaging Goes Mainstream

Feb 16, 2016 |

John Connor can’t save you. Robots are here to take over the world. Two interesting new consumer mobile and digital content experiences were launched in the past week, signaling some of the first mainstream brands embracing this new paradigm of interactive, bot-driven content experiences: Quartz’s News App and The New York Times Election Slack Bot. Both Read »

4 Tips for Analyzing Mobile Traffic with DAP

Feb 5, 2016 |

It’s not a secret that mobile Internet viewership is booming, but according to a ComScore report released last June, 49% of the audiences for the top 100 digital properties are now mobile-only. Additionally, during the third quarter last year, Gartner reported PC shipments fell 7.7% while IDC Research reported a 10.8% decline. The switch to Read »

Trends on Tuesday: Retaining Your Mobile Audience Is Critical (and Difficult!) From Day 1

Feb 2, 2016 |

Google Product Director and author, Luke Wroblewski, wrote a piece about how perfecting your Day 1 experience for users is critical because retention after that point is incredibly difficult. Wroblewski said that 25% of native mobile apps are abandoned after their first use and that the number of active users drops 77% in the first three days after Read »

How FEMA Delivers Anytime, Anywhere Information During Disasters

Jan 28, 2016 |

No one wants to feel helpless in an emergency situation. To provide tips and assistance anytime, anywhere, the Federal Emergency Management Agency (FEMA) stepped up their mobile game. FEMA developed an SMS service and an app to engage with users while they’re on the go. The app is available on Android, Apple and Blackberry. Read »

Making Your Agency Apps Secure

Jan 21, 2016 |

It’s Saturday night: Do you know what your mobile app is doing? Securing your mobile device is hard (no matter what day of the week). And there are numerous threats that can be posed by the apps on your device: an app could be spying on you, stealing your money, stealing data or reconfiguring the Read »

Trends on Tuesday: Will Phablets Dominate the Mobile Market in 2017?

Jan 19, 2016 |

Phablets, once mocked for their large size, may be the next big form factor dominating mobile devices, if new data from the holiday season is any indication. Flurry Mobile, part of Yahoo’s mobile analytics division, published two reports about phablet devices at the beginning of the new year, showing their continued growth and that people use Read »