Mobile

Trends on Tuesday: What Kind of Apps Will Users Return To?

May 24, 2016 |

Flurry Analytics, a mobile application analytics company owned by Yahoo!, released a new report about app retention. Unless your app usage is around “gambling”—with cards (game apps), with your money (finance apps), with whether or not to bring an umbrella (weather apps), or with your health (fitness apps)—user retention and re-engagement is often a steep wall Read »

Using Pirate Metrics to Analyze Your Mobile Application’s Audience

May 12, 2016 |

What Makes a Native App Successful? There are over 200 native applications in the federal government with various download numbers. Are the ones with the most downloads the most successful? Is the one with fewer users who are more engaged more successful? It depends on what you are trying to accomplish. David Cooper, the Mobile Read »

The Data Briefing: What Makes a Great Federal Government App?

May 11, 2016 |

USAGov recently released a list of six great federal government mobile apps. There were many apps released by the federal government over the last 5-6 years on a wide range of topics and services. Many are well-designed and useful to the American public. So, what are the outstanding federal government apps for 2016? Read »

Redesigning We the People

May 2, 2016 |

Summary: Improving the way you engage with the White House through our online petitions platform In July 2015, we announced a big change in the way we would answer petitions on We the People. We committed to responding to you within a 60-day timeframe, whenever possible. We assembled a team of people dedicated to getting your policy questions and Read »

Trends on Tuesday: Smartphone Ownership Reaching Saturation, Fueling Media Consumption

Apr 26, 2016 |

ComScore released a report with a lot of great data about how mobile digital media usage continues to explode in 2016. It has 70 pages of charts and information to digest. Here are seven key mobile trends and takeaways: Smartphones are exponentially driving digital media usage. Digital media has tripled since 2013 and digital media Read »

Trends on Tuesday: Google Will Rank ‘Mobile-Friendly’ Sites Even Higher Beginning in May

Mar 29, 2016 |

Last year Google began changing their search ranking algorithm to direct mobile users to mobile-friendly sites, and they recently announced that beginning in May they will be implementing an update to focus even more exclusively on boosting mobile-friendly sites. Read »

Trends on Tuesday: As Mobile and Desktop Email Open Rates Converge, Responsive Sites Are Crucial

Mar 15, 2016 |

A new report about email usage reinforced the importance of always building responsive websites. Yesmail’s quarterly report showed that mobile and desktop email click-to-open rates are converging to almost the same level for the first time ever. As people become more mobile-first and mobile-only users of the Internet, users opening emails on their desktop devices Read »

Check Your Refund Status AND Pay Your Taxes With IRS2Go

Mar 10, 2016 |

This tax season, it’s not just taxpayers expecting a refund who can take advantage of IRS2Go, the IRS’ mobile app, but now taxpayers who owe money are able to make payments through the app. IRS2Go offered for Amazon, Android and Read »

The Data Briefing: Mobile Websites or Mobile Apps or Both?

Mar 9, 2016 |

The increasing sophistication of mobile devices has created many opportunities for developers. Thanks to APIs* and open data, developers can build thousands of mobile apps and mobile websites to meet users’ needs. This opportunity has created one of the most contentious debates in the mobile development community: mobile apps versus mobile websites? There is, yet, Read »

Trends on Tuesday: Facebook and Google Products Dominate App Usage

Mar 1, 2016 |

Comscore released new data this month about trends in the smartphone space. The data showed that the Android platform grew in market percentage (when combining all Android manufacturers). Android overall grew 1% from September to December at the cost of Apple and Blackberry, which dropped 0.7% and 0.3%, respectively, in smartphone market share. Comscore’s data on the most Read »

Is Your Federal Mobile App or Website in the U.S. Digital Registry?

Feb 29, 2016 |

We have received an amazing response to the U.S. Digital Registry, our new API-generating repository for official third-party sites, social media platforms and mobile apps in the United States federal government. Read »

The Benefits of Being Push-y: Reaching Your Audience Through Push Notifications

Feb 23, 2016 |

Need to get in touch with your audience? Give them a little push. Push notifications allow agencies to connect with their audiences for immediate communication. The Office of Personnel Management’s OPM Alert app provides a real time look at the current operating status for federal offices in the Washington, DC, area and uses push technology Read »

Designing User-Friendly, Educational and Engaging Mobile Gaming Apps

Feb 19, 2016 |

How do you reach audiences with important health information and leave users asking for more? Is it enough to create responsive websites written in plain language or to design apps with health tips optimized for handheld devices? While those ideas are a step in the right direction, we do not live in a world where, Read »

Trends on Tuesday: Robot Messaging Goes Mainstream

Feb 16, 2016 |

John Connor can’t save you. Robots are here to take over the world. Two interesting new consumer mobile and digital content experiences were launched in the past week, signaling some of the first mainstream brands embracing this new paradigm of interactive, bot-driven content experiences: Quartz’s News App and The New York Times Election Slack Bot. Both Read »

4 Tips for Analyzing Mobile Traffic with DAP

Feb 5, 2016 |

It’s not a secret that mobile Internet viewership is booming, but according to a ComScore report released last June, 49% of the audiences for the top 100 digital properties are now mobile-only. Additionally, during the third quarter last year, Gartner reported PC shipments fell 7.7% while IDC Research reported a 10.8% decline. The switch to Read »

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