Metrics

Search Engine Optimization for Government Websites

Jun 13, 2014 |

On June 10, 2014, the Metrics Community of Practice of the Federal Web Managers Council and DigitalGov University hosted an event to honor the memory of Joe Pagano, a former co-chair of the Web Metrics Sub-Council. This third lecture honoring Joe focused on search engine optimization (SEO). While commercial search engines do a remarkable job Read »

Overcoming Barriers—DigitalGov Summit Recap

Jun 5, 2014 |

As government innovators, we work to improve public services every day. In essence we are already in a public private partnership. But how can your agency capitalize on existing public private partnerships to engage citizens and enhance services? Four panelists from across government shared their public private partnerships success stories at the DigitalGov Citizen Services Read »

The Importance of Cross-Channel Customer Service—DigitalGov Summit Recap

Jun 5, 2014 |

During the DigitalGov Citizen Services Summit last Friday, customer service experts from across government came together on a panel to share what customer service means to them and their organization and specific ways they leverage it. The other panels were on performance analysis, public private partnerships, and inter-agency work. The panelists spoke about the strategies Read »

Evaluating Digital Communication: An International Incident

Jun 4, 2014 |

Are you measuring Twitter followers and press release downloads without any clue as to what people are doing with your agency’s products and information? Or do you not even know what to measure, never mind whether that measurement would be meaningful? Fear not, fair government communicator—there is hope! On May 15, top government communication measurement Read »

Harnessing the Power of Many—DigitalGov Summit Recap

Jun 3, 2014 |

At the DigitalGov Citizen Services Summit last Friday, Jacob Parcell, Manager, Mobile Programs at the General Services Administration led a panel on the challenges and benefits of Inter-Agency work. The other panels were on performance analysis, customer service across channels, and public private partnerships. “The challenges are real,” said Parcell, who quoted President Obama’s famous salmon Read »

Turning Data Into Action—DigitalGov Summit Recap

Jun 3, 2014 |

At the DigitalGov Citizen Services Summit last Friday, more than 200 innovators across government and industry came together to share how digital services can improve citizen services and reduce cost. Four panels convened to share information on performance analysis, customer service across channels, public private partnerships and inter-agency work. We have a recap of the Read »

DigitalGov Citizen Services Summit a Success

May 30, 2014 |

We had a GREAT DigitalGov Citizen Services Summit today. There were more than 200 digital innovators from across government and industry working to build the 21st century government the public expects. The four panels focused on performance analysis, customer service across channels, inter-agency work, and public private partnerships. Here’s what you missed in a short highlight video. [youtube=http://www.youtube.com/watch?v=EIWwnomPxo4&w=600Read »

Ignite with Us

May 21, 2014 |

Have a DigitalGov success?—published an API? Got buy-in from leadership? Changed a part of your customer-service paradigm? Developed a cool dashboard? Got the app out the door? Heck! Have you prototyped a wearable, drivable or flyable? Have a DigitalGov opinion?—think we should be focusing more or less on something? Have an idea on how to Read »

Sign up For DigitalGov Citizen Services Summit, Friday, May 30

May 19, 2014 | , , , , ,

We won’t build the government of the 21st century by drawing within the lines. We don’t have to tell you the hard work of building a digital government doesn’t exist in a vacuum or a bubble. Show us social media without mobile, Web without data and user experience without APIs. You can’t? That’s right—in reality, Read »

New Google Analytics for Government Training Manual

May 15, 2014 |

Looking for a training manual on how to use Google Analytics for your agency? Here’s your answer. I released a second edition of my Google Analytics for Government training manual. Download your copy today (PDF, 4.94 MB, 65 pages, May 2014) and Read »

Analyzing Search Data in Real-Time to Drive Decisions

May 7, 2014 |

DigitalGov Search recently rolled out a new open source technology stack, which gives the team access to real-time analytics and dashboards to monitor search trends. Read »

When Sharing Buttons Work

Apr 23, 2014 |

At the U.S. Government Accountability Office (GAO) we use sharing buttons on our website to help people share content from web pages with their colleagues and friends. With one click, a user can post a page’s link to popular social networking sites or send it via email. The article To Use Read »

Digital Analytics Program (DAP): Oceans of Data

Apr 1, 2014 |

In the last 15 months, the federal Digital Analytics Program (DAP) monthly Web traffic has grown to more than 1.1 billion views gov-wide, providing Web analytics to 29 U.S. federal cabinet-level agencies and nearly 3,000 public-facing government Web properties. The Read »

Customize Your Own Amazing Social Media Report Infographic

Mar 14, 2014 |

Social Media Community of Practice developed a set of baseline social media metrics to help you assess whether your efforts are achieving the results you want. How do Read »

Creating Awesome Web Analytics Reports and Presentations

Mar 4, 2014 |

Collecting visitor, engagement, and traffic data for your digital channels is nothing new. By this time, you have a lot of data about your website. How do you use and present that data to make meaningful recommendations? Read »