Trends on Tuesday: What Mobile Devices Do People Use to Access Federal Sites?

Nov 24, 2015 |

Mobile users of government websites are growing in double digit percentages and will likely soon become the majority. For some recent internal project research, I dove into some of the federal government-wide analytics looking at mobile usage and found a few interesting tidbits to share: It’s an OS battle of the As. Apple devices slightly Read »

Gov Analytics Breakdown #2: Mobile Is Bigger than Ever

Oct 21, 2015 |

A review of the Digital Analytics Program (DAP) data confirms what many are already saying: Content is being viewed on mobile devices more than ever before, and the percentage of sessions via mobile devices is growing. Three things are evident when looking at the breakdown of sessions on federal government websites across device types over the Read »

5 Factors to Building a Successful Government-wide Digital Analytics Program

Oct 20, 2015 | ,

Launched just three years ago, the Digital Analytics Program (DAP) continues to drive the 2012 Digital Government Strategy’s mission to improve the citizen experience by streamlining the collection and analysis of digital analytics data on a federal government-wide scale. The DAP officially launched on October 15, 2012 with a release of its first version of Read »

Gov Analytics Breakdown #1 – Browsers: Chrome Takes the Cake

Oct 15, 2015 |

If you were visiting a federal government website two years ago, the best odds were that you’d have been using Internet Explorer as your Internet browser. But today, that’s no longer the case. Within just the last year, Chrome has taken over the top spot as the browser most used to view federal websites, according to Read »

Optimizing Social at Peace Corps: Not a Zero-Sum Game

Oct 2, 2015 |

At the Peace Corps, we continually try to find new ways to test, measure and optimize our marketing and communications initiatives. Recently, we embarked on a project to design a framework to test and optimize content on the social media platforms we use to engage our stakeholders. This process required us to reboot our expectations in terms of Read »

NASA + Lunar Eclipse = A Super(moon) Match Made in Metrics Heaven

Sep 28, 2015 |

NASA’s reach over the last 24 hours eclipsed that of the regulars typically seen in government digital metrics. But, all agencies can drive the conversation Read »

Setting Up a Performance Measurement Team

Sep 24, 2015 |

As part of an organizational shift to functional teams at GSA’s Federal Citizen Information Center (FCIC), we created a Performance Measurement Team that consolidates data analysis for our websites, contact center channels, and marketing channels. Instead of looking at metrics within the bubble of each program, we’re beginning to leverage insights across programs. These are Read »

Caution: Your Web Analytics Might Not Be Human

Sep 9, 2015 |

A Digital Analytics Program (DAP) user recently contacted me with an observation/problem: The data he had from his website’s independent Web-analytics account was much, much higher than the data he was receiving in the DAP user interface. Theoretically, both tools (in this case, two separate Google Analytics accounts), were trying to measure the same thing, Read »

Analytics Pitfall: Avoid this Common Implementation Mistake

Aug 26, 2015 |

In large agencies, lots of Web teams touch digital analytics in one way or another, and we have had the pleasure of working with teams both within and outside our agency. For us, hearing from a diverse set of perspectives has been a great learning experience. However, over the course of many meetings, we have Read »

Secure Central Hosting for the Digital Analytics Program

Aug 14, 2015 |

The U.S. government’s Digital Analytics Program (DAP) collects Web traffic and analytics data from across the federal government. Read »

Analytics Restoration: Improving on a Classic

Aug 6, 2015 |

Sometimes it is important to take a fresh look at a classic. As we digital analysts can attest, the array of software now available to our respective analytics programs has grown tremendously over the past few years. Even as we play catch-up to our private sector leaders, many digital analytics programs across the federal government Read »

Need Actionable Analytics Reports? Here’s Help

Aug 6, 2015 |

The Digital Analytics Program (DAP) provides a wealth of standard Web analytics reports within its current Web analytics tool (Google Analytics Premium). Yet, navigating through big data with a standard report can be a challenge and definitely takes a few clicks. To quickly get to the insights of your agency websites’ traffic, building your own Read »

Taking a Data-Driven Approach to Digital Marketing at the Peace Corps

Aug 5, 2015 |

What exactly does being “data-driven” mean for digital marketing and communications practitioners in the federal government? It is easy to be awed by the new shiny platforms and services that promise to change how things are done in government. Fundamentally, though, it is thinking about analytics not just from a descriptive mindset but one of Read »

Dwarf Planet, Giant Numbers: NASA’s Mission to Pluto Goes Global

Jul 16, 2015 |

Even on a “slow” day, NASA is a pretty cool place to work, but the cool factor gets cranked way up when the whole world joins in the adventure. That’s what happened this week when the New Horizons spacecraft arrived at Pluto after decade-long, three-billion-mile journey through the solar system. Read »

Analytics Prove People Care About Space (and Pluto!)

Jul 14, 2015 |

Despite the fact that Pluto has been downgraded to a “dwarf planet”, the analytics of federal government websites prove there are still a lot of people who want to get an up-close look. NASA’s New Horizons spacecraft, a project over nine years in the making, flew by Pluto this morning at approximately 7:49 a.m. The Read »