Metrics

No Longer an Idea of the Future, Artificial Intelligence Is Here and You Are Probably Already Using It

Sep 15, 2016 |

It might surprise some of you to know that artificial intelligence (AI) is already in use and a routine part of our daily lives, but we leverage this technology when we use our smartphones or other devices to ask Apple’s Siri, Microsoft’s Cortana, Google Now, or Amazon’s Alexa a question to get the facts or data we Read »

Analytics Success Series: Federal Trade Commission

Sep 14, 2016 |

FTC’s Analytics Success: Making mission-related tasks easier for the user to find In the summer of 2015, members of the Federal Trade Commission’s Office of Public Affairs (OPA) Web team worked with their FTC colleagues to analyze Digital Analytics Program (DAP) Google Analytics data (onsite search queries, landing pages, pageviews, etc.) for FTC.gov. We found Read »

Webinar Recap: A Look At Google’s Media Tool and Platform Offerings

Sep 13, 2016 |

Suddenly, digital video is everywhere on your social timelines. As a government storyteller, you may be overwhelmed about all the tools available and all of the features each publishing platform has to offer. Facebook, Twitter and SnapChat all offer great video platforms that are free and easy to use, plus they make it easy for you to market to Read »

CSAT, NPS, and CES: 3 Easy Ways to Measure Customer Experience (CX)

Aug 5, 2016 |

Have you ever wondered how to measure a customer’s experience? I’ve thought about it, specifically about how to measure the experience with services from government agencies. This is a complex topic because government services can be vastly different from each other. These services range from: issuing fishing and hunting permits, social security benefits, unemployment insurance, Read »

Analytics Trainings: 2016 So Far

Jul 14, 2016 |

In 2016, the Digital Analytics Program (DAP) team has ramped up our training schedule. We appreciate all the DAP users that have attended our trainings and we’re happy to provide the material. We’ve had many users ask about video of our sessions, so we wanted to provide you with some of our recorded trainings from Read »

Exciting Additions to Analytics.usa.gov

Jun 17, 2016 | , , ,

We’ve expanded analytics.usa.gov to include 15(!) more agency-specific dashboard pages. We now offer agency-specific analytics data pages for a total of 25 major federal agencies, and each one is accessible from the dropdown menu at the top of the site. Read »

Google Analytics Download Data Lower Than Expected? Here’s Why (And How to Fix It)

Jun 14, 2016 |

What’s the best way to track file downloads in Google Analytics? Will the Digital Analytics Program (DAP) help me track PDF/.doc/.xls downloads? Are my download numbers accurate? Why aren’t my file downloads appearing in the web analytics data? The answers to these questions aren’t abundantly clear to even seasoned web analysts. But here’s the good news: Read »

Why Switching to HTTPS Will Make Your Analytics Better

Jun 6, 2016 |

Federal agencies are required to make all federal websites accessible through a secure, HTTPS-only connection by the end of the 2016 calendar year. What you might not have known is that the switch to HTTPS will improve your ability to track which sites are directing web traffic to yours. Recently, a federal colleague reached out Read »

Using Pirate Metrics to Analyze Your Mobile Application’s Audience

May 12, 2016 |

What Makes a Native App Successful? There are over 200 native applications in the federal government with various download numbers. Are the ones with the most downloads the most successful? Is the one with fewer users who are more engaged more successful? It depends on what you are trying to accomplish. David Cooper, the Mobile Read »

Additional Data Options With DAP

Apr 5, 2016 |

Agencies can participate in the Digital Analytics Program (DAP) by implementing the DAP script block. It’s a simple line of of code that enables you to take advantage DAP. Read »

The Content Corner: Social Media Metrics and the Challenge of Effective Measurement

Mar 21, 2016 |

I’ve recently been required to focus more attention on social media from a federal agency standpoint and this has directly led to a greater consideration of content. One of my first steps was to begin sharing various forms of content and gauge the success of each type. In today’s post, I’ll share what I have Read »

Seeing States the Right Way: How to Weigh Data by Population

Mar 11, 2016 |

One large issue my team has run into when analyzing and reporting data across different states is knowing whether sessions within an area are higher due to more interest, or a larger population. Time after time, we see the states with the largest populations show up with the largest amount of traffic, like the graph Read »

Preliminary Results from USAGov’s Voter Registration Partnership with Facebook

Feb 9, 2016 |

The first phase of our partnership with Facebook included Facebook “megaphones” being rolled out in a handful of states with rapidly approaching voter registration deadlines. Facebook’s megaphone is a featured box that is displayed at the top of all user’s News Feeds. (You may recall seeing these after certain disasters giving users the option to Read »

4 Tips for Analyzing Mobile Traffic with DAP

Feb 5, 2016 |

It’s not a secret that mobile Internet viewership is booming, but according to a ComScore report released last June, 49% of the audiences for the top 100 digital properties are now mobile-only. Additionally, during the third quarter last year, Gartner reported PC shipments fell 7.7% while IDC Research reported a 10.8% decline. The switch to Read »

Tips for Adapting analytics.usa.gov from Tennessee, Boulder, and Philadelphia

Jan 7, 2016 |

When we launched analytics.usa.gov with the Digital Analytics Program, the U.S. Digital Service, and the White House last March, we purposefully made it very easy to adapt and wrote language on the website to let people know they could use the code without restriction: This open source project is in the public domain, which means Read »

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