Content

Expert Insight on Content Strategy and Structure for Future-Ready Content

Oct 25, 2016 |

We recently interviewed Sara Wachter-Boettcher, author of Content Everywhere: Strategy and Structure for Future-Ready Content. Sara, a frequent conference speaker, runs a content strategy consultancy, and is the co-author of Design for Real Life. She has extensive experience consulting with major brands, universities, agencies, nonprofits, and others to make their content more memorable, manageable, and Read »

Changing the Knowledge Management Tides and Why it Matters: The Federal HR Wiki

Oct 24, 2016 | , ,

Imagine this – a go-to member of your organization just retired, a furlough is approaching, and now no one knows what to do. What communications need to go out? Who is considered ‘excepted’? Can the daycare center stay open? In the absence of mind-melds, how do you make expert knowledge easily accessible to newer team Read »

The Essentials of an Editorial Calendar

Oct 24, 2016 |

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial Read »

Your First Thoughts on the Social Media Strategy

Oct 17, 2016 | , ,

This post is written by Jeannie Chen, Mary King, and Hilary Parkinson and is part of our ongoing series about our social media strategy. We welcome comments from staff, other cultural institutions, and the public, and will continue to update the strategy as a living document. When we introduced NARA’s new social media strategy in August, Read »

Progressive Web Applications, Part 2: Pros, Cons, and Looking Ahead

Oct 13, 2016 |

A few weeks ago, Progressive Web Applications, Part 1: the New Pack Mule of the Internet introduced PWAs and the technologies behind them. We shared that article to the MobileGov Community of Practice and asked about the pros and cons of this approach to winning mobile moments. What Are Some Benefits of PWAs? PWAs bring Read »

Join us for a Gender Equality Edit-a-thon on October 22, 2016

Oct 12, 2016 |

Come out and join us on Saturday, October 22, 2016 from 10:00 am – 5:00 pm for a Wikipedia Edit-a-thon on Gender Equality in the Innovation Hub at the National Archives Building in Washington, DC. Register for this event today! Read »

Ideas on How to Keep Your Citizens Informed

Oct 3, 2016 |

As localities struggle with issues such as the Zika virus and the Opioid epidemic, gathering and disseminating trustworthy information can be daunting. But one group of Federal agencies and offices have come together to create a free and easy way to incorporate public health web content, images, video, microsites, data, and infographics into other sites, Read »

Creating Wall-Sized Interaction at the Smithsonian’s National Air and Space Museum

Sep 30, 2016 |

As any experienced retailer will tell you, the customer experience begins at the store entrance. Note the friendly Walmart greeter, the approachable minimalism of an Apple Store, and the calculated whimsy of Anthropologie. Store designers understand that a customer’s decision to make a purchase is often made within seconds of entering. The same holds true Read »

NASA: Open Gov Plan 2016 Outline

Sep 29, 2016 |

Here is the outline for our 2016 Open Government Plan. Let us know what you think. We’ve also posted this on GitHub/NASA for your comments: https://github.com/nasa/Open-Gov-Plan-v4. NASA and Open Government NASA is an open government agency based on the founding legislation in the National Aeronautics and Space Act of 1958, which calls for participation and sharing Read »

The New Vote.gov: Leaner, Faster and Multi-Lingual

Sep 28, 2016 |

One year ago this week, we launched vote.gov (also known as vote.usa.gov). It’s a concise and simple site with a single mission: direct citizens through the voter registration process as quickly as possible. It was created by a joint team of USA.gov staffers and Presidential Innovation Fellows, all of whom work within the General Services Read »

Webinar Recap: Snaps and Stripes—Sharing Public Service Stories with Snapchat

Sep 27, 2016 |

What does Snapchat, the disappearing message-and-video platform most used by teenagers, have to do with government outreach and communications programs? Well, Snapchat has quickly become an incredibly effective digital storytelling medium, and content creators across multiple government agencies have adopted it as an important part of their programs. A recent New York Times article described Read »

The Content Corner: Recapping Content Marketing Trends in 2016—How Have We Stacked Up?

Sep 26, 2016 |

Earlier this year, it was predicted that content marketing would become even more important due to its ability to enhance not just visibility, but also increase engagement with customers—who could, in turn, become great promoters of your content. Needless to say, much of our time these days as communicators is spent on developing, distributing, maximizing, and Read »

Gettin’ Giphy With It: NARA Shares Online Library of Animated Gifs

Sep 23, 2016 | , ,

Hi there, DigitalGov! Have you looked in vain for quality animated GIFs from a reputable source? Have your searches left you annoyed and frustrated because you can’t find a GIF with properly attributed and sourced content? Wondering what you can do and where to look? Come on over to the new Giphy channel from the Read »

Check Out Our New USCIS Instagram Account!

Sep 21, 2016 |

We are fortunate to meet amazing immigrants every day and share in their immigration journeys. Now we have a unique opportunity to share their stories with the world using Instagram. Today, we launched our Instagram account under the handle @USCIS and @USCIS_ES (Spanish version) and will share photos, graphics and videos to highlight our vital Read »

Progressive Web Applications, Part 1: the New Pack Mule of the Internet

Sep 20, 2016 |

A mule is the hybrid offspring of a male donkey and a horse. This new species is stronger and better equipped than the species from which it comes. Overall, mules tend to be healthier, more sound, and live longer than horses. They are favored over horses in mountainous terrain because the mule has a reputation for being more surefooted than their equine cousins. Read »

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