Content

Color in Digital Design

Apr 4, 2017 |

How do we choose color in digital design? In print, we have the Pantone fan and what you see is what you get — as long as your printer is color calibrated. With computer monitors, one does not get such precision, even within one office. So how much time and effort do you spend on color selection? Read »

Engineering the Chaski Relay: A Touchscreen Game at the National Museum of the American Indian

Mar 31, 2017 |

On visiting The Great Inka Road: Engineering an Empire exhibition at the Smithsonian National Museum of the American Indian, it is impossible not be taken by the sheer scale of the Inka Road. Qhapaq Ñan, or the Road of the Inka, is a 25,000-mile long road system that fed the rapid expansion of the Inka Read »

New ITIF Report Inspires a Closer Look at Website Performance and Security—Here Is Where to Begin

Mar 24, 2017 |

The Information Technology & Innovation Foundation (ITIF) recently published a report, Benchmarking U.S. Government Websites, that looks at the performance, security, and accessibility of the top 297 government websites. ITIF is a think tank in Washington, D.C. whose mission is to formulate, evaluate, and promote policy solutions that accelerate innovation in technology and public policy. Read »

Buzzwords for 2017

Mar 16, 2017 |

Along with the New Year comes new buzzwords. Here are some that you are certain to hear about and see this year. Chatbot Short for ”chat robot,” a chatbot is a computer program that simulates human conversation, or chat, through artificial intelligence. They are commonly found on web sites and used to communicate with a person—you might have seen them Read »

How to Tell the World War I Story: Make it Personal

Mar 9, 2017 |

We naturally gravitate towards story-telling. It’s part of our human nature that began thousands of years ago, well before the written word. We want to pass down our history and cultures, and we do this by telling stories because they resonate with us. Stories tap into our emotions. They make us feel. They move us Read »

DigitalGov Readers and Subscribers: We Want to Talk to You (Again)

Mar 8, 2017 |

We at DigitalGov want to hear more about you – your job, your role, the challenges you face — all of it — as you work to deliver more secure, effective, and reliable Read »

Becoming an Influencer with Your Audience: Quality vs. Quantity of Content

Mar 6, 2017 |

Regardless of the platform, industry or niche, you became a social media influencer in one of two ways: adopting early or promoting great content. Early adopters are willing to gamble on a new platform, try an untested strategy or set precedent for other users. The risk is in the understanding that they could fail publicly. Read »

Webinar Recap: Better, Faster, and More Flexible—U.S. Web Design Standards Update

Feb 9, 2017 |

The Road to Launch Version 1.0 You may have noticed a new, cleaner, and more modern look to some government websites over the last year—these are the web properties that were early adopters of the Draft U.S. Web Design Standards from 18F, the digital services agency which is part of the General Services Administration (GSA). Read »

DigitalGov University in Review: 2016 Training Trends

Jan 11, 2017 |

DigitalGov University (DGU), the events platform for DigitalGov, provides programming to build and accelerate digital capacity by providing webinars and in-person events highlighting innovations, case studies, tools, and resources. Thanks to your participation, DGU hosted over 90 events with 6,648 attendees from over 100 agencies across federal, tribal, state, and local governments. Read »

The Smithsonian’s IPOP Exhibition Framework: Lessons for a Human-Centered Content Approach

Dec 8, 2016 |

One of the great challenges in designing a product — digital or otherwise — is stepping outside yourself and climbing into the minds of your users. You love the wonderful new app you’ve designed, but will it appeal to others? Fortunately, the field of user experience design (UX) gives us tools to understand our users through surveys, interviews, card Read »

Five Lessons Learned During a Content Audit

Dec 5, 2016 |

As part of USAGov’s efforts to provide our audience with the reliable and quality information that they need, this summer, the Health, Education & Benefits (HE&B) topic desk completed its first content audit. Methodology and Results Data informed every step we took. In order to determine which areas to focus on first, the desk gathered Read »

In a Marketing Minute: Connecting Teams, Promotions, and Ideas

Dec 5, 2016 |

Every first week of every month, USAGov’s marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act Read »

FIPNet Digital Imaging Partner Guidance Now Available

Dec 2, 2016 |

Guidance for Contributing Digital Content to FDsys (govinfo) is now available on FDLP.gov. Federal Information Preservation Network (FIPNet) digital imaging partners now have guidance documentation for creating and contributing digitally-imaged U.S. Government content to Federal Digital System (FDsys)/govinfo*. The guidance specifications are based on current best practices from the Federal Agency Digitization Guidelines Initiative and Read »

Lessons Learned: Evaluating Video Content

Dec 1, 2016 |

If you were to perform research on the value proposition of training videos, you would notice that opinions are split on their efficacy. Despite all the tools that are out there that can help you evaluate video quality, views, and drop-off, there are some things that should be considered in the analysis of your organization’s Read »

Understanding Twitter Quality Filters for Content Strategy

Nov 25, 2016 |

In a move to win back users and improve the company’s image, Twitter introduced quality filters in August. They followed this move in November with an option to mute certain words. These changes will have larger ramifications for federal agencies, who will need to focus on quality of content in order to retain their audience Read »

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