Content

Income Scams Are Subject of New FTC Fotonovela

Oct 14, 2015 |

The FTC’s second Spanish-language fotonovela is about scams that promise you can make money selling high-end products or brand-name merchandise. If the pitch sounds familiar, that’s because the story is based on facts from a recent [Federal Trade Commission] FTC lawsuit against a Read »

The Content Corner: Content Management System Considerations

Oct 5, 2015 |

These days you couldn’t be faulted for thinking your content management system (CMS) choices are limited to two open source systems and maybe an enterprise-level offering that no one uses anymore. And while it’s true that for the public sector the popular open source options are extremely attractive from a cost standpoint, if nothing else, Read »

The Content Corner: Defining Your Core

Sep 28, 2015 |

Through the course of this blog, I have frequently mentioned the need to feed the content beast and have discussed tactics such as the content pillar and various other aspects of developing a solid content strategy. Recent research from the Content Marketing Institute found the average business-to-business (B2B) company uses 13 content marketing tactics or Read »

USA.Gov Launches vote.USA.gov to Help Citizens Register and Connect with States

Sep 23, 2015 |

One of the most important rights of American citizens is the right to vote. It is the foundation of our democracy, and in many ways, the basis of our government. This is why the team at USA.gov is excited to announce the launch Read »

Trends on Tuesday: Content is King for Mobile Apps

Sep 22, 2015 |

Yahoo’s mobile analytics service, Flurry, released a new and provocative report about mobile apps versus mobile browser usage, in which they found audiences are spending almost an hour more with their mobile phones than last year. They also discussed the importance of how “content is king” in mobile apps. The top mobile app categories Read »

The Content Corner: Harness the Power of User-Generated Content

Sep 21, 2015 |

As of 2015, Millennials spent 30% of their time consuming user-generated content (UGC), and 54% of that group find UGC more trustworthy than content generated by a specific brand. This covers everything from user-generated reviews on Yelp! to short-form videos. Another benefit of UGC is that it helps crowdsource the burden of feeding the content Read »

Using Plain Language to Write for the Web

Sep 16, 2015 |

Plain language will make you a better writer. For federal employees, it’s also the law. On September 9th, Katherine Spivey, Co-Chair of the Plain Language Action and Information Network (PLAIN), presented a webinar on plain writing principles and how to apply them to Web writing. She also addressed how federal writers can comply with the Read »

Speed Matters: Optimizing Your Website For Maximum Performance

Sep 16, 2015 |

Every second counts, even those precious two or three seconds it takes your website to load. When it comes to mobile, users won’t wait. During a recent DigitalGov University webinar, Jeremy Vanderlan, Technical Deputy for AIDS.gov, explained how even fractions of a second can have a negative impact on a user’s impression of your website. Read »

The Content Corner: Should You Stop Writing and Start Podcasting?

Sep 14, 2015 |

Several months or so ago, I raised the question of whether you and your agency should be podcasting. Incidentally, my post coincided with the launch of DigitalGov’s new podcast series. As I discussed in my previous post, the long-niche broadcasting format has continued to grow in popularity and success with popular podcasts such as NPR’s Serial and Read »

How the CIO Council Made Our Open Data Prioritization Tool Kit More Open

Sep 4, 2015 |

The Open Data Prioritization Toolkit is categorized into phases of understanding, evaluating, and opening datasets. Read »

HTTPS and Other Ranking Factors: What Impacts the SEO of Government Websites?

Sep 2, 2015 |

Following the recent OMB memo that all publicly available federal websites and Web services must implement HTTPS by December 31, 2016, Web content managers across government are considering the SEO (search engine optimization) implications of the transition, among other details. In August 2014, Google confirmed that HTTPS is a ranking signal in their algorithm. But Read »

The Content Corner: Optimize Your Content

Aug 31, 2015 |

For the past several weeks, I have been writing about fairly cerebral and more technical aspects of content generation and language in general. This week, I felt it was time to get back to a more basic content concept: content optimization. Frequently when content optimization is discussed it is heavily focused on search engine optimization Read »

The Content Corner: Modular Design and Structured Content

Aug 24, 2015 |

Several months ago I discussed the concept of a world without Web pages and the importance of structured content and thinking about content, not pages. This week, I’m taking that discussion further by discussing the importance of modularity in Web design and how that complements our efforts to create more structured and reusable data. Break Read »

The Content Corner: Using Natural Language Processing to Improve Rulemaking

Aug 17, 2015 |

For the past several weeks, I have been inflicting you with my recent dive down the rabbit hole of natural language generation and the larger discipline of natural language algorithms. Most of the focus has been on the power of natural language generation and how it can help you rapidly produce content on a wide Read »

The Content Corner: Can Automated Content Creation Help Your Agency?

Aug 10, 2015 |

Nearly half of companies recently surveyed said that automating content creation would save their content marketing teams the most time. We’ve already covered Natural Language Generation (NLG) algorithms and how they have made some forms of automated content generation a reality already, such as for sports recaps or financial data reporting. Let’s take a deeper Read »