As with any communications effort, the social media bottom line comes down to impact. Can you prove that the time, money and effort put into social media helped achieve your agency’s goals? In a world obsessed with big data, it’s tempting to track every detail simply because you can. With more data comes more confusion over what data is important enough be tracked and, just as essential, how to report that data in a way that facilitates decision making.
Criminal justice agencies collect a variety of information and use it in multiple ways. Having a clear understanding of current realities is critical to shaping policies and improving the administration of justice. Police use data to identify hot spots; judges use it when they impose sentences; victim assistance staff use it to provide better services. The problem is that criminal justice datasets are often large, complex, and contain a wide variety of geocodes and identifiers.